More than just advertising!

What we do

• Mediators• Started with 3 clubs• Now represent 35 • Further 5 being

processed• Expansion:– Access– Middlesex– Leeds– Scotland

• No up front costs for club

• Processes• Agreements• Communication

• Member• Club• Sponsor

• Fund management• Relationship

management

More than just advertising!

Successes

• £11,000 raised for 8 clubs on board to Oct 2010

• Savings instigated for clubs through sponsor relationships = £15,300

• Clubs capitilising on sponsor relationships developed

• ROI for sponsors = ROI for clubs• More Sponsorpack clubs = more success

More than just advertising!

Next Steps

• Economic climate• Withdrawal of

government funding• Also need to support

the organisation that supports the clubs

• Launch of new product

More than just advertising!

www.yourclubfanclub.com

• Dedicated fan support and loyalty keeps a club alive

• Vital to instigate and maintain relationships• Communication is key• Clubs want to communicate with their young

fans but haven’t got the time or resource• SponsorPACK launch ‘Your Club Fan Club’

More than just advertising!

‘Your Club Fan Club’ SystemWe provide all of the following for

NO up front cost:• Agreement• Terms and Conditions• Promotional merchandise• Press Releases• The Pack• The Birthday Card• Website• Distribution• Collection of data• Funds management• Dealing with queries• On going communication facility• Sponsor Sourcing

More than just advertising!

‘Your Club Fan Club’ Promotion

More than just advertising!

The Fan Club Pack

More than just advertising!

Happy Birthday!

More than just advertising!

How to make the Fan Club a success!

• Support of FA– Communicating the

launch– On going communication– Promotion of successes– Marketing to other

County FA’s