Your Client's Online Business Experience Is Broken; Let's Fix It

| Author: John Doe

Your Client’s Online Business

Experience is Broken; Let’s Fix it

Bolo AZ 2011 of 18 Bolo AZ 2011 @ElizabethHannan

| Author: John Doe

Think Systematic Processes

Bolo AZ 2011 of 18 Bolo AZ 2011 Bolo AZ 2011 @ElizabethHannan

| Author: John Doe Bolo AZ 2011 of 18 Bolo AZ 2011 Bolo AZ 2011 @ElizabethHannan

| Author: John Doe of 18

Where To Next?

✽ How to identify a disconnect between lead

generation and your client‟s online business

process.

✽ What metrics and tools should you implement

and focus on?

✽ Who is their buyer? “For the love of the niche”

✽ The whole ecyosystem; identifing roadblocks

✽ Lets translate metrics into online actions

✽ Creating appeal around your client‟s distinctive

competence

✽ Determining the „Sweet-Spot” between building

awareness, generating content and leads.

✽ Enabling instead of Disabling people; channeling

your “Inner Human”

✽ Strategy with Action Items and Solutions in mind

Bolo AZ 2011 @ElizabethHannan

| Author: John Doe 9. Oktober 2011 of 18

Identify The Disconnect

✽ How to identify a disconnect

between lead generation and

your client‟s online business

process.

> You cannot plan for a successful

campaign or sustainable growth

unless you fully understand the

client‟s niche and where the

potential buyer comes from.



Where to look?

✽ Be the digital adventurer and analysist that you are!

✽ In addition, ask the client for last years sales numbers.

✽ Where did those buyers come from?

✽ Request SEO analytics for past year, observe what

keywords drove traffic to their site.

✽ Talk to their customer service reps; they are on the

frontline for feedback mechanisms

✽ How many sales directly came from social media sites?

✽ Track links from everything!

✽ Use your discovered “keywords” for social media

campaigns.

✽ What content is the business producing and posting

regulary? Youtube metrics? Newsletter?

✽ Use your “mediums” Are they Digital publishing? Itunes?

Etc.

Want to upsell? Look for patterns in traffic and metrics that

support your services!



Use “Search better”

✽ We all default to our favorite search engine, but really is

that information valuable?

✽ Try researching (your clients and their competitors) on

Delicious or Stumble Upon instead.

✽ Google “serves us” search results that an algorithm decides is a common solution as well as profitable to Google at the same time.

✽ Delicious shows us search results other “Humans” have deemed as worthy and notable.

✽ Which information is worthy to add to your strategy as an

actionable item?

9. Oktober 2011 Bolo AZ 2011 @ElizabethHannan

| Author: John Doe Bolo AZ 2011 of 18 Bolo AZ 2011 @ElizabethHannan

| Author: John Doe Bolo Conference 2011 of 18

For the love of the niche!

✽ You cannot plan for a successful campaign or

sustainable growth unless you fully

understand the client‟s niche and where the

potential buyer comes from.

✽ Who is their buyer? What compels them to

buy?

✽ Look at the whole process; the whole

ecyosystem; identifing roadblocks in their

process.


| Author: John Doe Bolo 2011 of 18

Niche is “technically’ not enough

✽ Buyer Persona Definition

✽ Buyer Personas are representative of buyers in action and engaged in the buying process

✽ Determining the „Sweet-Spot” between

building awarenesss, fresh content and

generating leads.

✽ “Sweet-Spot” is the point in which your output of content, community curation and online engagment generates a steady increase in leads, data capture, awareness and sales over a predeternined set period of time.

✽ Distinctive Competence Definition

✽ What unique thing is it that we do really well? What quality or attribute sets us aside from our competitors?”


| Author: John Doe Bolo 2011 of 18

Am I lost?



Interaction

✽ When planning out a content strategy or

web design or a year long campaign

keep in mind you are communicating

with “humans”.

✽ Automation is great up to a point, but

after that point it suc*s to be the

potential consumer you are now

technically spaming.

✽ Enable (not disable) others to be your

brand ambassadors.

✽ Think of an Affiliate Marketing program

and a healthy does of Blogger Outreach

as an solutions upgrade.



Human Interaction

= Listening, Acknowledging and Engagement



Takeaways

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| Author: John Doe of 18

Get In Touch

Download these slides:

http://slidesha.re/npo9xH

Phone: 646.580.6290

Email: [email protected]

Web: BlueBlazingMedia.com.com

Blog: JiveFromTheHive.com

Linkedin: Linkedin.com/in/ElizabethHannan

Twitter: @ElizabethHannan

Thanks!



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Your Client's Online Business Experience Is Broken; Let's Fix It

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