Your client marketing presentation
description
Transcript of Your client marketing presentation
Sutton UniversitySales and Marketing
Marketing Marketing PresentationPresentation
For Getting YOUR Home SOLD!
Sutton UniversitySales and Marketing
YOUYOU
THIS IS THIS IS YOURYOUR PERSONALIZED MARKETING PLANPERSONALIZED MARKETING PLAN
Name: <insert name of prospective seller>Property Address: <insert address of prospective seller>Date: <insert date of the presentation>By: <insert your name>
Sutton UniversitySales and Marketing
YOUYOU
Picture of the Potential Sellers Property. If not available use Tudor style, middle to
upper middle price range.
SETTING THE STANDARD IN SERVICE EXCELLENCESETTING THE STANDARD IN SERVICE EXCELLENCE
Sutton UniversitySales and Marketing
To Market a Property for: The highest possible price In the shortest time With the least inconvenience
YOUYOUMARKETING ACTION PLAN (M.A.P)MARKETING ACTION PLAN (M.A.P)
All this while providing value-added products and services at the same time!
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YOUYOUOUR PLEDGEOUR PLEDGE
Marketing a property may mean that you’re handling a family’s most valuable asset.
Ensure that their net worth suffers no erosion and that they receive its full value as a result of the sale.
A personalized marketing program is required to cover every conceivable market place that the right buyer could be in.
Use Sutton’s “Personalized Marketing Program” developed especially for you This will ensure that you find the right buyer who will pay
market value for your property
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
OUR ROOTSOUR ROOTS
Sutton is the story of how a simple “fee for services” concept changed the entire real estate industry
In 1983, Sutton opened its first office
By 1991, Sutton had grown to 4,000 sales associates
By the end of 2009, Sutton had over 110 offices and 8,700 sales associates
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
THE SYSTEMTHE SYSTEM
After years of owning and managing their own real estate companies the founders of Sutton, Lance Tracey and Scott Shaw, came to some critical realizations…..
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The System Continued…The System Continued…
1. A strong and positive company image makes it easier for
salespeople to attract clients and customers.
2. An increasingly educated and informed public expects and demands a higher level of professionalism and service from real estate agents.
3. Real estate salespeople want, and deserve, maximum remuneration for their efforts.
4. Many salespeople want a higher level of personal freedom and balance in their lives.
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Leadership ThroughLeadership Through
TechnologyTechnologyTODAY’S REALITYTODAY’S REALITY
With this realization in mind, the four pillars of success were determined:
1. IMAGE2. FEE-FOR-SERVICE3. MAXIMUM REMUNERATION4. FREEDOM
Today, over 8,700 Sutton professional realtors now span from coast to coast, with strong representation in all major centres across Canada
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Leadership ThroughLeadership Through
TechnologyTechnologyOUR VISIONOUR VISION
As a real estate leader, our vision is “to be the premier delivery organization of value-added goods and services to the consumer”
Sutton’s corporate web site “www.sutton.com,” is not only keeping pace with technology in real estate - it is setting the pace
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
OUR MISSIONOUR MISSION
“We are a company driven by marketing and technological excellence. Our Mission is to meet and
exceed ALL of our customers’/clients’ needs and wants through innovative, household branded
products and services and the affinity programs provided through our professional sales and
marketing team.”
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Leadership Through Leadership Through TechnologyTechnology
SUTTON IN TECHNOLOGYSUTTON IN TECHNOLOGY
With grouped companies like Internet Direct, one of Canada’s leading Internet Service Providers (ISP), and E-XACT transactions, a cutting edge
provider of E-Commerce products and services, Sutton is setting the pace in real estate
technology.
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
MARKETING CONDUIT: MARKETING CONDUIT: Finding the Right BuyerFinding the Right Buyer
Sutton’s exclusive branded products and services has aligned this Canadian company with national and international connections.
Sutton customers and clients receive preferential service by way of substantial savings, special discounts and incentives as well as enjoying one stop shopping.
Sutton UniversitySales and Marketing
Finding the Right Buyer Finding the Right Buyer Continued…Continued…
Sutton’s exclusive brand of products and services provides an endless supply of buyers for its customers and clients. This means getting “The Right Buyer” to properties in record time, ensuring faster sales and putting a greater NET in your client’s pocket
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
SUTTON VALUE-ADDED BENEFITSSUTTON VALUE-ADDED BENEFITS
Instant Name Recognition - SUTTON Financial Power - A Home Buyer’s Dream “Sutton Anniversary
Mortgage” Referral Network - Coast to Coast - Sutton Referral Directory Social Marketing - Lead Generation Advertising/Promotion Worldwide
24 hours/day - 7 days/week Internet site - www.sutton.com
Discounts - on quality furniture, appliances, and electronics Standard in Service Excellence - Personalized Marketing Plan
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Leadership Through Leadership Through TechnologyTechnology
FINDINGTHE
RIGHTBUYER
FOR YOU!
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Leadership Through Leadership Through TechnologyTechnology
CLIENT REFERRAL PAGECLIENT REFERRAL PAGE
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Leadership Through Leadership Through TechnologyTechnology
TECHNOLOGICAL EXCELLENCETECHNOLOGICAL EXCELLENCE
Exclusive - Sutton Owned and Operated Canadian Based Interactive Thousands of Inquiries from Buyers
• 24 hours/day, 7 days a week, 365 days a year
Finding “The Right Buyer” locally or from around the world.
Sutton UniversitySales and Marketing
Leadership Through Leadership Through TechnologyTechnology
SUTTON SOCIAL MARKETING (S.S.M.)SUTTON SOCIAL MARKETING (S.S.M.)
Sutton believes in being a responsible corporate citizen and is actively involved in major projects with underprivileged children across the country.
Sutton real estate sales professionals are equally committed in their local communities in hundreds of different ways such as charities, event marketing, food drives, sponsorship, fundraising, recreational activities, and education.
We feel it is our personal responsibility to give back to those communities in which we live and work. We take pride in being part of our community’s success.
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BenefitsBenefitsOFFICE MARKETING ACTION PLANOFFICE MARKETING ACTION PLAN
Network Marketing Plan to Attract Buyers to Your Home: Communication System Technology Systems Participation in Social Community Events
<insert recent examples> Advertising Promotion (Home Buyer and Financial Planning Seminars) <Insert>Office Market Share <Insert> Sales / List Ratio <Insert> # of Sales Associates <Insert> # of Buyers being served in office at any given
time
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PartneringPartneringMARKETING ACTION QUESTIONNAIREMARKETING ACTION QUESTIONNAIRE
Sutton UniversitySales and Marketing
PartneringPartneringPERSONALIZED MARKETING ACTION PERSONALIZED MARKETING ACTION
PLAN FOR YOUR PROPERTYPLAN FOR YOUR PROPERTY
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PartneringPartneringCOMPARATIVE MARKET ANALYSISCOMPARATIVE MARKET ANALYSIS
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PartneringPartneringESTIMATED SELLERS PROCEEDSESTIMATED SELLERS PROCEEDS
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PartneringPartneringSTANDARD IN SERVICE EXCELLENCE STANDARD IN SERVICE EXCELLENCE
CERTIFICATECERTIFICATE
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PartneringPartneringMLS AGREEMENTMLS AGREEMENT
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RelationshipsRelationshipsBUYERS ARE PRE-QUALIFIEDBUYERS ARE PRE-QUALIFIED
Ensuring that all buyers are pre-qualified before showing your property ensures that we will find THE RIGHT BUYER for you!
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RelationshipsRelationshipsADVERTISING/ PROMOTION WORKSHEETADVERTISING/ PROMOTION WORKSHEET
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RelationshipsRelationshipsVIEWING LOGVIEWING LOG
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RelationshipsRelationshipsTHE FOUR PILLARSTHE FOUR PILLARS
There are 4 Pillars of a Marketable Home:1. LOCATION2. PRICE3. TIME4. MARKETING PLAN
The total strength of the combined 4 pillars of Marketing will determine if you get the Right Buyer for your client
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RelationshipsRelationshipsNO SHOWINGS/OFFERSNO SHOWINGS/OFFERS
PROBLEM PAGEPROBLEM PAGE
THERE ARE THREE REASONS WHY A PROPERTY DOES NOT SELL!
If there is a problem, you need to make adjustments with the seller, working together to find the solution.
Marketing Plan
Price
Condition/Location
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TodayTodayTIPS PAGE (I)TIPS PAGE (I)
Make a good FIRST IMPRESSION: The front door greets the prospect. Make sure it is fresh, and clean looking. Keep lawn trimmed and edged, and the yard free of refuse. Keep walks, steps, and driveways clear of snow or ice.
DECORATE: Tired walls and worn woodwork reduce eye appeal. A nicely decorated property will bring a quicker sale and a higher price will result
MAKE IT BRIGHT: Open draperies and curtains. Bright sunny rooms make all the difference
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TodayTodayTIPS PAGE (II)TIPS PAGE (II)
TAPS: Dripping water suggests faulty plumbing. MINOR REPAIRS: Loose door knobs, sticking
doors and windows detract from properties’ values.
Remove unnecessary articles: Make the rooms look more spacious.
SAFETY: Keep stairways clear. Avoid cluttered areas.
CLOSETS! Use closet organizers for a neat, spacious look.
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TodayTodayTIPS PAGE (III)TIPS PAGE (III)
BATHROOMS: Make this room sparkle. It’s a key to the salability of the property
BEDROOMS: Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.
LIGHT: Good illumination is very important to the right buyer. Update where necessary.
VIEWING: If possible, the seller should be away from the property during the viewing
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TodayTodayTIPS PAGE (IV)TIPS PAGE (IV)
MUSIC: Soft music on the radio or stereo is a bonus
PETS: Keep them out of the way, preferably out of the house.
SILENCE: If you are at your property during a buyer viewing, do not engage in conversation with them. Follow your realtor’s advice.
No need to apologize for the appearance of your property. Let your salesperson answer any objections.
Sutton UniversitySales and Marketing
TodayTodayTIPS PAGE (V)TIPS PAGE (V)
In the background: Have a preview meeting with your salesperson to learn of other tips to showcase your property
SALESMANSHIP: Trying to dispose of furniture and furnishings to the potential buyer before he/she has purchased the house often loses a sale
LINGER: A word to the wise. The smell of baking will appeal to the buyer
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TodayTodayTHREE GOOD FRIENDSTHREE GOOD FRIENDS
Real estate is a word of mouth business
A personal referral by word of mouth is the strongest referral one can get.
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TodayToday
GETS RESULTS
GETS RESULTS
THE STANDARD IN SERVICE THE STANDARD IN SERVICE EXCELLENCEEXCELLENCE