Your businesses Olena, Bottega Gallery Halyna, Obolon Olena, Roshen Confection Halyna, TAK Ltd...
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Transcript of Your businesses Olena, Bottega Gallery Halyna, Obolon Olena, Roshen Confection Halyna, TAK Ltd...
Your businesses• Olena, Bottega Gallery• Halyna, Obolon• Olena, Roshen Confection• Halyna, TAK Ltd• Aline, Monpasie• Victoria, Nova Linia• Natalie, Villabajo• Byka, Repriza Café• Olga, Shylenko• Ludmilla, Filin café• Alexander, Wizz Air• Nelia, Mafia restaurant
Writing your local business story
• Find your focus: What is most interesting?• Collect information that supports the focus• Develop a plan to write the story• Write the story: 500 words (two pages)
• Or, do a 2-3 minute TV segment (Please, in English)
MicrosoftWeaknesses Strengths Low search engine market share Strong brand image Low investors’ confidence
Focus on research and development Robust balance sheet Threats
Opportunities Intense competition Search alliance with Yahoo! Patent
lawsuits Increasing adoption of cloud computing services Threat of
piracy Positive outlook for worldwide IT spending
Strengths
Strong brand
Focus on research and development
Robust balance sheet
Weaknesses
Low search engine market share
Low investors’ confidence
Opportunities
Search alliance with Yahoo!
Increasing adoption of cloud computing services
Positive outlook for worldwide IT spending
Threats
Patent lawsuits
Intense competition
Piracy
Swot source: Datamonitor
Yahoo!Strengths
Contribution from fee based revenue sources
Wide product portfolio
Weaknesses
Lack of innovative products resulting in fading brand image
Declining international revenues
Opportunities
Growing mobile advertising market
New technologies Strategic acquisitions
Threats
Intense competition
NokiaStrengths
Strong brand image
Significant market position
Weaknesses
Weak high end products
Weak presence in the US portfolio
Opportunities
Launch of new services Alliances and partnerships Strategic acquisitions Demand for 3G and high bandwidth infrastructure
Threats
Intense competition
Exchange rate fluctuations
Another way to evaluate a business
Michael Porter’s Five Forces:
Ease of entry into the businessThe power of suppliersThe power of buyersThe power of competitorsThe threat of substitute products
Financial analysis
• Our friend the Income StatementRevenue, costs, profit. Profit margin
(%)• Another friend, the Balance Sheet
Assets and debt
Balance sheet
What a company has. Where the company got it.
Balance Sheet
Assets Liabilities and Equity
Short-term assets Short-term debtLong-term assets Long-term debt
Equity Investors’ money Retained profit
Balance sheet equation
Assets = Liabilities + Equity
Microsoft
Assets Liabilities and Equity
Short-term assets: $55,676,000 Short-term debt: $26,147,000Long-term assets: $30,437 Long-term debt: $13,791Total assets: $86,113,000 Total debt: $39,938,000 Equity: $46,175,000
L + E = $86,113,000
Numbers are in thousands: add 000’s
Financial performance
Assets – Liabilities = Equity
Profit/ Equity (ROE) The rate of return on invested capital.
Your sectors
Name the leading companiesGive a sense of size of the industry and the
companies.Name the leading peopleDescribe the health or performance of the
sector.Identify the major challenges of the sector, or
the companies.
Emerald City
• http://www.vozdvizhenka.com.ua/
Corporate information -- US
Securities and Exchange Commission
http://www.sec.gov/edgar.shtml