Your brand and great branded content ebook 2016

22

Transcript of Your brand and great branded content ebook 2016

Page 1: Your brand and great branded content ebook 2016

Are you trying to read this

Then therersquos definitely content yoursquore on the lookout forhellip

In next 30 Seconds

you might close this page

Because the content is of no relevance to you

So what is the next thing yoursquore looking for

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 2: Your brand and great branded content ebook 2016

Then therersquos definitely content yoursquore on the lookout forhellip

In next 30 Seconds

you might close this page

Because the content is of no relevance to you

So what is the next thing yoursquore looking for

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 3: Your brand and great branded content ebook 2016

In next 30 Seconds

you might close this page

Because the content is of no relevance to you

So what is the next thing yoursquore looking for

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 4: Your brand and great branded content ebook 2016

Because the content is of no relevance to you

So what is the next thing yoursquore looking for

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 5: Your brand and great branded content ebook 2016

So what is the next thing yoursquore looking for

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 6: Your brand and great branded content ebook 2016

You are looking for CONTENT that

makes an Impact

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 7: Your brand and great branded content ebook 2016

So is your consumer

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 8: Your brand and great branded content ebook 2016

If it is relevant If it is native fresh and engaging If it is sharable YEAH

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 9: Your brand and great branded content ebook 2016

That is exactly what IMPACTFUL CONTENT IS

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 10: Your brand and great branded content ebook 2016

Even the Stats Point that Way

63 brands said posting content on

social media has increased marketing

effectiveness

6 out of 10 Twitter and Facebook users are more likely to

recommend a brand they follow

Brands that post blogs get 97 more

inbound links

67 of Twitter users tend to buy from

a brand they follow

55 of blogs on company sites get 55 more visitors

70 of customers prefer knowing

about a company via articles than

advertising

IMPACTFUL CONTENT

Source The Anatomy of Content Marketing Infographic

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 11: Your brand and great branded content ebook 2016

But you need to learn the art of using these goodies at the right time using the right channel

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 12: Your brand and great branded content ebook 2016

How should you use these Goodies in 2015

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 13: Your brand and great branded content ebook 2016

While the 3 must-haves of the year will behellip

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 14: Your brand and great branded content ebook 2016

The Show is Incomplete without Videos

74 of all internet traffic will be driven towards video by 2017

52 of marketing professionals worldwide say that video as content brings the best ROI

65 of video viewers watch more than 34th of a video

93 of marketers are already using video as online marketing sales and communication tools

B2B and B2C marketers worldwide count video in the list of top 3 most effective social media approaches

33 of mobile and tablet users watch 1 hour of video per day on an average using their device

46 users say they are more likely to seek information about a product after watching an online video

The average website user spends 88 more time on a website that contains video

Visitors who watch a video are 85 more likely to buy a product than visitors who donrsquot

52 visitors feel more confident about their online purchase after watching a video

Shoppers who watch a video are 144 more likely to add a product in the cart than ones who donrsquot

Video Marketing will continue to gain importance in the years to come Videos that contain eye-catching thumbnail images encourage more likes Also increasing usage of mobile users and mobile video consumption mobile video engagement is expected to grow in 2015 Herersquos more about why creating video content should be a part of your 2015 Marketing Agenda

Source httpsyndaends-2015 Pinterest

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 15: Your brand and great branded content ebook 2016

The Infographic will be an Upward Trend

Use of Infographic has increased from 51 in 2013 to 62 in 2014 and the numbers are expected to grow in 2015

It is expected that the marketers who use Infographics will grow traffic by 12 more as against those who wonrsquot

Infographic production increases by 1 everyday and there are approximately over 13 million search results for lsquoInfographicrsquo on Google

Infographics become VIRAL

Infographics are peoplersquos favorite and thatrsquos how itrsquos going to be in the years to come With so much of content to walk through people find it interesting to read through data that is not only visually attractive but also gives necessary information in fewer words Studies have also shown that 40 of people will perceive and respond better to a visual message than plain text Infographics have been popular since these establish the publisher as an expert who has an in-depth understanding of the subject area or topic

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 16: Your brand and great branded content ebook 2016

Good Content is a Strong Pillar of a Good Website

75 users say that they make judgments about a companyrsquos credibility based on their website

85 of B2B users check the website of a company before making a purchase decision

Your website is your most important digital property therefore it needs to have content that is not just informative but also interesting and engaging The content must talk about who you are what you do and how you can help the user The content must present you as a leader who is updated about current trends in the market Here are a few stats to tell you why you need a website with GOOD content

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 17: Your brand and great branded content ebook 2016

Good Content is Optimized Content

Creating good content is not enough You need to optimize it and place it in right channels to reach maximum people But what is Content Optimization The process of making a page of your website more attractive to search engines and users is called Content Optimization It involves reviewing and improving many parts of your website which includes content or copy meta-tags broken links and title tags Relevant changes in these will help the search engine find the website easily and display it in relevant search results With content marketing gaining importance in the existing marketing strategies of many businesses the amount of content generated is increasing manifold But if this content is not found by the users it is of no use This makes content optimization imperative today Content Optimization brings on board

Increased Rankings

Better ROI Cost Effectiveness

Increased Site Usability

Brand Awareness

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 18: Your brand and great branded content ebook 2016

Are You Ready with Impactful Content

In these times when users are struggling to sift good from bad content it is imperative to create content that brings in desired results and call to action Therefore to make the most out of content you share on your digital space it is important that you analyze your target audience and then strategize your content accordingly Make sure that it is not like a huge fancy looking building with a big gate displaying an intricate name on the outside housing unfulfilled potential and broken promises inside Impactful content is not only a necessity but an opportunity that should be embraced and nurtured for a strong digital foothold in the times to come If you believe in this ideology too and need some help to generate impactful content for your business drop us a line at strategistpulpstrategycom to initiate building creative engaging and effective content strategies for your brand

Page 19: Your brand and great branded content ebook 2016