Young women in technology
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Young Women in Technology Sophia Black FA102a, Research and Speculative Product/Service Development
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Transcript of Young women in technology
Young Women in Technology Sophia Black
FA102a,Research and SpeculativeProduct/Service Development
Young Women in Technology Sophia Black
Assignment 1, Research
“Supporting women in the sciences and technology”http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology
Young Women in Technology Sophia Black
Assignment 1, Research
-Women are underrepresented in the technology industryhttp://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0
Young Women in Technology Sophia Black
Assignment 1, Research
“A sexist, alpha-male culture in the industry [makes] women … feel unwelcome, demeaned or even endangered.
Source: Bureau of Labor Statistics and Harvard Business Publishing, via National Center for Women & Information Technology
Young Women in Technology Sophia Black
Assignment 1, Research
“Here's the Real Reason There Are Not More Women in Technology”http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67
Young Women in Technology Sophia Black
Assignment 1, Future Product or Service
Young Women in Technology-Engages middle school females-Promotes science curriculum-Eliminates negative stereotypes
Young Women in Technology Sophia Black
Source for Brand Character Words
M.I.A
Young Women in Technology Sophia Black
Naming Process
Selected words from original posts:“technology, STEM, feminism, future”
Generated name possibilities:FemTech (created by combining feminism and tech)Femme STEM (created by tweaking feminism and combining STEM)
Young Women in Technology Sophia Black
Final Product/Service Name
Femme STEMCould not use FemTech because it was already in use
“Femme” adds a youthful and playful feel for young women
“STEM” (Science Technology Engineering Mathematics) is a major buzzword in middle school curriculums
Young Women in Technology Sophia Black
Brand Character Diagram Sketches
Young Women in Technology Sophia Black
Brand Character Diagram
TONE
leaderstrutladywarm
PERSONA
daughterindependenteducatedbubbling
LANGUAGE
careerpridestudy
represent
PURPOSE
packequal
productionpossibilities
femme STEM
