Young Spikes Indonesia 2015 - Digital Category
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Transcript of Young Spikes Indonesia 2015 - Digital Category
Y o u n g S p i k e s A s i a 2 0 1 5
MICHELEKEVIN
“Nah, I don’t think it is
important"“I heard it is forbidden"
“Isn’t it contains a
bad effect?"
IMMUNISATION!I HATE
IMMUNISATION!IN FACT
is
E A S Y S A F E F R E E
CONNECTOUR AUDIENCE
*66% Indonesian is basic & feature phone user (with or without internet connection) *Source: MSight Telkomsel 2015
without anI N T E R N E T C O N N E C T I O N
Which is connected to our audience everyday
MEDIA1
+ VOICE1
Which is trusted and proven to give only the best solution for everyone
Their
HANDPHONENo. 1 Person in Indonesia
O U R P R E S I D E N T
JOKO WIDODO
EMERGENCY!THIS IS
Invite and convince moms to join the government immunisation program for a better future of their own family .
SOS CALL, MESSAGE, AND CODE
from the no. 1 person in Indonesia
TELEPONSOS#1 PESAN
SOS#2 KODESOS#3
An Ambushed call to moms using recorded message from Jokowi to tell the benefit of Immunisation and invite them to join the movement
Still not interested, moms?
“Halo Ibu,Saya Joko
Widodo……..”
TELEPONSOS#1 PESAN
SOS#2 KODESOS#3
Follow up user after the call by sending masked SMS &
LBA Targeting fromJokowi about the nearest Puskesmas / Posyandu to get
the immunisation for their child
In the end, We will give user a CTA to check the SOS Code *505# to get more info about Immunization program.
Haven’t you convinced?
PESAN SOS
TELEPONSOS#1 PESAN
SOS#2 KODESOS#3
SOS USSD Code will act as sustainable plan which contain FREE informations about the specific programme and exact benefit for moms further reference.What are you waiting for?
KODE SOS
doesn’t know > know
CAMPAIGN ECOSYSTEM
TELEPONSOS
#1
PESANSOS
#2
KODESOS
#3
doesn’t interested > interested
doesn’t understand > understandAUDIENCE
TAKEACTION
NEARESTPUSKESMAS
INCREASE VACCINECOVERAGE RATE
ABOUT THIS IDEAWONDERFUL
W H A T ’ S
Able toREACH LOWER
SES CLASS(bas ic & fea ture
phone use r)
Not limited byINTERNET
CONNECTION for the audience
MEMORABLE EXPERIENCE
It isFREE FOR AUDIENCE
Who doesn’ t love f ree s tuffs?
NATIONWIDEREACH &
TARGETED