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YOUNG PROFESSIONALS NETWORK Charlotte Regional Realtor® Association Welcomes Jonathan Osman
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Transcript of YOUNG PROFESSIONALS NETWORK › files › Advanced Blogging and Twitter.pdfYOUNG PROFESSIONALS...

  • YOUNG PROFESSIONALS NETWORKCharlotte Regional Realtor® Association

    Welcomes Jonathan Osman

  • Benefits of Joining YPN

    • Invitations to Local and State YPN Events: YPN events are a fun way for members to meet other real estate professionals from around the state, build a referral network, and learn about new and free resources from the National Association of REALTORS®.

    • Have Your Own Sounding Board: Young professionals have unique challenges in real estate yet they also face challenges shared by practitioners of all ages. By belonging to a network of peers who face similar issues, they can bounce ideas off of one another and provide support to each other.

  • Benefits of Joining YPN

    • Get Involved: Many people who are new to the industry want to get involved with local and state associations, but simply don’t know where to start or they find it too intimidating. YPN encouragesexploring leadership opportunities across the board.

    • Stay Abreast of Industry Happenings: A lively blog from NAR, a web site solely dedicated to NCYPN, informative newsletters and networking events keep members in the loop on hot issues facing the real estate industry.

  • “Like” Us On Facebook…

    www.facebook.com/YPNCharlotte

  • “Follow” us on Twitter…

    twitter.com/#!/YPNCharlotte

  • March Event…

    @YPNCharlotte

    WHEN_Tuesday, March 15th

    WHERE_Ri Ra’s Irish Pub

    Follow us on Twitter @YPNCharlotte for more

    details to follow.

    And New American Mortgage will be joining us to give away a FREE iPad!

  • 40% OF

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    DRINK

    SPEC

    IALS

    LIVE M

    USIC

  • Special Thanks to Our Sponsor –New American Mortgage

    Pictured left to right:

    Johnatan Romero, Deanna Slep, Geoff Brown & Chris Reshetar

  • Introducing Jonathan Osman…

  • Blogging & Twitter

  • Where you blog matters

  • What to look for in a blog site

    • Customization

    • Can you add a customized domain name?

  • What to look for in a blog site

    • Customization

    • Can you add a video easily?

    • Does it have CAPTCHA or another method to prevent spam?

    • How Easy is it to Brand Yourself?

  • Tools for your Blog

  • Content

  • What You Write About Is What

    Your Blog Will Rank For• Choose Topics Related to the Audience You Wish to

    Attract

    • Hyper Local

    • Offer Tips and Advice

    • Tags – Ensure Your Tags Match Your Content. Update if Necessary

    • Be Consistent in Adding Content

  • What You Write About Is What

    Your Blog Will Rank For• Add Contributors

    • Lenders

    • Home Inspectors

    • Other Agents on your Team

    • Attorney (Althought some are skittish…dispensing legal advice)

    • Add Content from other sources

    • Youtube

    • Local News Story

  • IT’S NOT ABOUT YOU

  • IT’S THE VALUE YOU PROVIDE

  • Video Blogs

  • http://www.youtube.com/watch?v=uHmrgWFRlgE

  • Tools For a Video Blog

  • Build Links To Your Blog

  • Register Free Profiles

    • Many real estate sites offer the ability to create a public profile that will allow you to link your blog

    • Zillow

    • Trulia

    • Linkedin

    • ActiveRain

    • The more credible the website (sites with high ranking), the better

  • DON’T DO THIS: For more information on Charlotte Real Estate, click here

    DO THIS: For Information on Charlotte Real Estate

  • What About

    Twitter?

  • Twitter

    • Microblog

    • Limited to 140 Characters

    • Group Messaging

    • Almost everything said is public

    • Very Minimal Restrictions on Access

    • The PULSE OF THE WORLD

  • Twitter Lingo

    • @ResideCharlotte

    • @ mentions someone else in a tweet. They are notifed.

    • DM: Direct Message. Private Messages

    • #: Hashtag. Used to identify an event.

    • #crraypn Charlotte Regional Realtors YPN Chapter

    • Use to search for others talking about the same event

  • Who has a Twitter Account?

  • Who has a Twitter Account?

  • How to Use Twitter

    • Find People of Influence & Follow Them

    • Local News

    • Stefan Swanepoel (Swanepoel Reports)

    • Industry Leaders

    • Local Brands

    • Restaurants Use Twitter to Advertise specials

    • Attend Tweetups

    • Meetups for Twitter People

    • Start Your Own Tweet Up

    • Promote Your Blog

  • How To Use Twitter

    • Set up Separate Accounts For Different Items

    • @myblog

    • @hotdailydeals

    • @cooluptown

  • How NOT to Use Twitter

    • Remember it’s all public so…

    • Careful what you Tweet for

    • People can see your tweets by Google so keep it informative

    • Decide on a voice and stick to it

    • Only one person can be @prettyannoyed

  • Free Tools for Twitter

    • Hootsuite

    • Manages Twitter, Facebook, Linkedin in one place

    • You can set up “keyword searches”

    • When someone says “I need a house”, you are notified

    • Can even Tweet whenever you blog

    • Tweetdeck

    • Twitter Mobile Apps

    • UberTwitter

    • Twitter

    • Echofone

  • For a copy of this presentation

    go to Twitter.com/ResideCharlotte