[Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong

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[ TVC production process] Lê Hoàng Thạch- Lê Huỳnh Phong

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Transcript of [Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong

Page 1: [Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong

[ TVC production process]

Lê Hoàng Thạch- Lê Huỳnh Phong

Page 2: [Young Marketers Elite Program] Assignment 20.1-Hoang Thach - Huynh Phong

TVC production development mapping

Client

Advertising Agency

Supplier

Media

Step 1: Brief and Re-brief Step 2: Developing Innovative idea

Step 3: Production Process

Step 4: Publishing

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Step 1: Briefing

Client

Agency

Brief Re-brief

Client Brief is about Strategy: Marketing background, TA, Marketing and Business Objective, Consumer Insight, Big Idea, Production requirement… Agency Re-brief is about Execution: Options for Innovative ideas, Draft of Storyline, Key visual…

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Step 2: Develop innovative ideas

Account Executive and Creative Director

The Client

Account Executive and Creative Director

Art Director

Copy Writer

Artist

Brief

Idea Presentation (Story lines, story board) Approve a story board

Creative Team

The final idea is usually chosen by a result of research or checking

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Step 3: Production Process

1. Pre Production

The 1st Meeting Between Client, Agency, Supplier and Animator (If involved)

The 2nd Meeting Between Client, Agency, Supplier and Animator (If involved)

The Final Meeting Between Client, Agency, Supplier and Animator (If involved)

Discuss about the big idea and the whole requirement

Discuss about the suggestions, talent, contract…

Confirmed and Finalize the mentioned suggestion

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Step 3: Production Process

2. Production - Shooting

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Step 3: Production Process

3. Post Production

Offline Editing Computer graphic

Focus

group

checking

Final Mix: Voice

record, music

Final approval and Legal check

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Step 4: Publishing

TV station

Outdoor advertising

Social media

Release the result to the media network and leave the work for the rest

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