[Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

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Assignment 15.1 MOBILE MARKETING HOANG THACH TRUNG HIEU

Transcript of [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

Page 1: [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

Assignment 15.1

MOBILE MARKETING HOANG THACH TRUNG HIEU

Page 2: [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

What is

MOBILE MARKETING? HOANG THACH TRUNG HIEU

Mobile marketing is the marketing

interaction with customers via a mobile device, such as a smart phone, tablet…

Mobile marketing can provide customers

with time and location sensitive,

personalized information that promotes

goods, services and ideas.

MOBILE MARKETING

SMS

QR

MMS

App-

based

Push

Proxy

In-

game

Mobile

web

Social

media

Loca-

tion

Infrared

Blue-

tooth

Page 3: [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

What is

MOBILE MARKETING? HOANG THACH TRUNG HIEU

Mobile is a huge trend now!

However, Mobile Marketing is not about the device. It’s a platform

to develop different ways to interact with customers, to sell more, to

increase loyalty or simply to offer a better service

It’s also offer a real time interaction in both directions and allow to

measure how effective the campaign is in real time

Sourc

e: C

icero

n

Page 4: [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

Relationship between

MOBILE, SOCIAL AND SEARCH HOANG THACH TRUNG HIEU

People nowadays are stick with their phones because they can do anything

with them (search, social media, e-commerce…) Therefore, Mobile has become the link between platforms, technologies and media to optimize

the behavior of customer.

Mobile is a huge trend now!

Social Aware the customers

Search Attract the customers

Mobile Engage the customers

Mobile marketing is used to connect and leverage the effect of Social and Search on

Engagement Level.

Sourc

e: W

ish

po

nd

Page 5: [Young Marketers Elite 2013] Assignment 15.1. Hoang Thach - Trung Hieu

Case study if

MOBILE MARKETING CAMPAIGN HOANG THACH TRUNG HIEU

On March of 2013, McDonald’s do a Mobile Marketing Campaign for US

young people, who are heavy users of social media and fast food is their

lifestyle. This campaign is to re-launch the BigMac, as well as remind the

customers of the history and greatness behind this burger.

Moreover, this campaign is also to bolster the presence of McDonald’s on

Instagram.

“Share your biggest Instagram Moments” McDonald’s Mobile Marketing Campaign

Social

Aware: The banners of the campaign appear on Mobile version of many social media. After sharing the BigMac photos, the consumers are directed to the fanpage of BigMac to know more about the product.

Search Attract: The customer can see the campaign and the banner linked to the BigMac gallery when they search things related to McDonald’s with their phone.

Mobile Engage: The customers are motivated to install Instargram and take picture with BigMac and share on Social media, then to be lead to BigMac fanpage..

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