Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online...
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![Page 1: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/1.jpg)
![Page 2: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/2.jpg)
Young Lions 2014 MEDIA Competition
![Page 3: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/3.jpg)
Young Lions 2014 MEDIA Competition
![Page 4: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/4.jpg)
Young Lions 2014 MEDIA Competition
![Page 5: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/5.jpg)
Young Lions 2014 MEDIA Competition
![Page 6: Young Lions 2014 MEDIA Competition Online & Mobile Social Seeding, Advertorials(56%)* Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)* TV.](https://reader036.fdocuments.us/reader036/viewer/2022070413/5697bff61a28abf838cbe517/html5/thumbnails/6.jpg)
Young Lions 2014 MEDIA Competition
Online & Mobile Social Seeding, Advertorials(56%)*
Online ‘Ingredient Sampling (8%)* + POE Sampling (3%)*
TV + WebTV + Cinema
Mahue-Street
Social Buzz #allnatural
Understanding of the ingredients
4 Weeks 2 Days 4 Weeks
Live Experience + Emotion
Social Buzz #allnatural + Media PR
Timeline
*(Budget Share in %, Total 180.000 EUR)
OASIS + Citylight + Sampling +
Digital Location
Based Push(33%)*
Product Awareness
Act
ivati
ons
Resu
lts