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YOUNG CREATIVES LEARNERSHIP

YOUNG CREATIVES

LEARNERSHIP

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Get maximum B-BBEE Skills Development ROI, attract and retain key

talent, and give your business a market-leading edge by developing

internal capacity in an emerging and critical discipline....without disruption

to your business. And with SETA funding and tax deductions available, all

of this could cost your business nothing.

Learnerships at Red & Yellow

Red & Yellow’s range of structured 12-month Learnerships

have been developed and run over the past 4 years to

introduce critical skills to industry and ensure a world-class

learning experience for learners.

Each programme is SETA-accredited, aligned to the National Qualifications Framework (NQF) and optimised

to deliver maximum Skills Development impact to both the employer’s transformation objectives and B-BBEE

scorecard.

We believe in the unique power of education to drive deep and lasting transformation across South Africa,

and to uplift every aspect of our economy and society. All of Red & Yellow’s programmes are designed and

built with the well-being of South Africa’s diverse population and the prosperity of its future workplace first

and foremost in mind.

Learners can be either employed (i.e. existing staff) or unemployed (i.e. new entrants). The SETA, B-BBEE and

tax benefits differ slightly, but highly attractive incentives are available for both.

Programme Overview This one-year programme, developed around and resulting in the achievement of an NQF Level 5 National

Certificate in Advertising (with electives in either Art Direction or Copywriting), will give learners industry-

relevant knowledge, expose them to international best practice, and teach them theoretical foundations and

practical techniques and skills to enter the field of marketing and advertising.

Lack of diversity and transformation in the creative advertising industry poses a massive challenge, and is felt

particularly severely in a scarcity of top quality entry-level candidates. More so than ever before, agencies

and creative businesses in South Africa need talent who:

• understand main market and black middle-class target markets and brands;

• can provide market research and insights into attracting and communicating with these audiences;

and

• are able to conceptualise and execute creative campaigns that resonate across cultures in these

markets, across both traditional and new media channels.

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Learners will experience Red & Yellow’s unique approach to preparing

professionals for the future, and will leave the programme equipped with a

foundational understanding of marketing, advertising and creative concepting,

plus an elective specialisation in either Art Direction or Copywriting.

Foundational subjects covered include:

• marketing and business strategy

• introduction to marketing communications

• media channel selection

• conceptual ideation techniques

• brainstorming techniques and methods

• presenting advertising ideas

• developing advertising activity

specifications

• selecting information for advertising

assignments

Art Direction elective subjects include:

• conceptualising ideas to solve design problems

• identifying elements and principles of a design message

• creating specific design messages, forms and arguments

• contracting suppliers for advertising assignments

Copywriting elective subjects include:

• establishing customer needs and relationships

• persuasive writing

• writing advertising copy

• writing scripts for audio visual

Upon completion of the programme, learners will be able to:

• analyse and source information required for advertising

decision-making

• present ideas and make recommendations regarding

appropriateness and relevance of ideas and recommendations

• interpret information for advertising assignments to determine resource requirements

• evaluate advertising assignment progress

• evaluate advertising assignment outputs

• implement and coordinate advertising assignment activities according to brief.

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Skills Development and Tax Benefits

Red & Yellow’s Learnership programmes are structured to meet the

requirements for Category C workplace learning programmes (per the Learning

Programmes Matrix), and are as such optimised for BEE and Skills Development

purposes.

Employers can further apply for SETA funding towards the cost of the programme (up to a maximum of

R35,000 per learner, plus a monthly R1,500 stipend per unemployed learner) and, critically, will be able to

recognise both the full cost of the programme and the full salary of each learner for the duration of their

participation in the programme.

Learnerships are also heavily incentivised under Section 12H of the Income Tax Act: employers are able to

claim up to R80,000 in tax deductions per learner per year (and up to R120,000 in deductions for disabled

learners). Further PAYE deductions are also available under the Employment Tax Incentive which is designed

to encourage employers to hire less experienced work seekers.

Example: Learner A

Salary (incl. stipend): R42,000 (12 months x R3,500/month)

Learnership price: R40,000

Recruitment (optional): R2,500

Laptop and software (optional): R7,500 (approx.)

Gross cost to employer: R92,000

Less company tax saving (s12H): (R22,400) [R80,000 x 28%]

Less Employment Tax Incentive: (R1,000)

Net cost to employer: R68,600

Without SETA funding With SETA funding

B-BBEE Skills Dev. recognition: R92,000 R92,000

Net cost to employer: R68,600 R15,600

% spend recognition: 134% 589%

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Delivery Our Learnership programmes have been specifically designed to deliver optimal benefit to both employer and

learner, whilst enabling a structured, supportive learning environment.

Learners spend their first 6 months on campus with their lecturer, tackling the theory and practical component

of the programme. They then spend 5 months with their employers or sponsors for the workplace learning

component. The employer or sponsors assigns each

learner a workplace mentor to assist throughout this

component, and to offer guidance and support as the

learners transition to the professional environment.

The learners return to campus for the 12th (and final)

month, where they put together their final portfolios

of evidence and write their summative exams.

Red & Yellow’s signature workplace learning

methodology leverages its 24-year pedigree as an

institute of higher learning (formally accredited by the

Council on Higher Education) and a world-class

provider of online learning and corporate training, to

deliver a unique learning experience that focuses on

practical, work-based application to ensure that

employees are able to immediately implement

learnings in the workplace.

Learnership Programme Support

A dedicated Red & Yellow Programme Co-Ordinator will be assigned to each employer to ensure that the

programme experience for both employer and employee is fluid and seamless. We will deal with as much of

the unavoidable accreditation red-tape as possible, so that this admin burden remains our problem and not

yours.

Learner Recruitment Many Red & Yellow clients do manage learner recruitment themselves, although we are more than happy to

assist with and facilitate this process. We have our own extensive database of candidates, and are also

connected to a number of non-profits and organisations which specialise in learner sourcing and placement.

Where we facilitate recruitment, all candidates are pre-screened against eligibility requirements and go

through a structured review and interview process. Clients are encouraged to participate in the process, as

this ensures that successful applicants are not only the cream of the crop, but that they are also the best

possible organisational and culture fit for the client. Our experience is that client involvement from an early

stage fosters much stronger relationships between learner and employer, and delivers a far more meaningful

experience for all involved. We charge a nominal fee per learner where we facilitate the recruitment process.

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Hardware and Software Requirements

Red & Yellow does not provide laptops and software, and clients are encouraged to provide suitable

hardware, Microsoft Office and Adobe Creative Suite for learners. We are, however, happy to assist with

procurement and to include this as an “add on” in our quotation.

Price Learnership: R40,000 per learner (excludes stipend)

Recruitment (optional): R2,500 per learner

Next Start Date Cape Town: April 2018

Johannesburg: July 2018