YOUBORA Analytics - QoS, QoE, CDN Switching

© 2015 NICE PEOPLE AT WORK

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5 © 2015 NICE PEOPLE AT WORK


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Our goal is to help broadcasters and

media groups deliver flawless TV viewing

expriences across every device.

•  Started in 2008 as a Premium Video Pla7orm. 2009 Launched wauki.tv

•  2011 wauki.tv splits from NPAW before acquisiton by Rakuten media in 2012

•  From 2011 forward, NPAW develops YOUBORA. October 2013 YOUBORA launched in market

•  54 clients worldwide to date

About NPAW

•  Works via a plug-‐in that is installed inside the player, capturing metrics, events and meta-‐data from the player

•  Our metrics come with many out-‐of-‐the box filtraUon and segmentaUon opUons such as: City, Country, Device, Title, CDN, ISP, ConnecUon Type, Node Host (for Akamai and Level 3)

•  Add any custom parameters to filter data according to your own needs. (e.g. Channel, SVoD/AVoD/TVoD, Player used, demographic info)

About YOUBORA QoS, Audience, Engagement

CDN Switching

•  Switch over 3 methods: Contract, Quality, and Quality + Price

•  Unbiased and accurate data on how your user’s experience your content.

•  1-‐Minute granularity of data, maintenance of data granularity over Ume, and choose how long you want to retain data.

•  Free ReporUng and Open REST API to take your data where you need it.

•  We can capture aggregate data from all pla7orms and devices, and support a long list of devices and pla7orms. (Public plug-‐ins available at youbora.zendesk.com)

•  CompeUUve Pricing.

•  Our plug-‐ins are easy to integrate, and we are easy to work with!

Why Buy YOUBORA?


Platforms & Devices


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METRICS


QoS Metrics


Audience Metrics


Engagement Metrics


1-1 User Tracking


Side-By-Side Comparison


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ALERTS


Set Quality Alerts


Get Granular Notifications


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Step 1, Capture Data

Step 2, Take Action!


Use Data To Take Action (1/2) Technical Teams •  Understand current QoS levels, set benchmarks for improvement. •  Be alerted when QoS levels reach certain thresholds to begin taking acCon as soon as possible.

•  Use user Bitrate informaCon to review your encoding strategy by geography, locaCon and device and save money on encoding and storage costs.

•  Troubleshoot errors with content delivery. Opera=ons Teams •  Use our plaEorm’s data to improve the accuracy of other plaEorms

which use engagement data (e.g. content predictability modules, which are incorrectly assuming a perfect play-‐out each Cme)

•  Ensure SLAs of your CDN providers are being met. •  Test new CDNs using our CDN Switching plaEorm to switch over 3

methods.


Use Data To Take Action (2/2) Customer Service Teams •  Prepare customer service teams with alerts on potenCal users affected by widespread QoS problems (reduce call center Cmes)

•  Be proacCve with users (e.g. send alert at the first sign of quality problem)

Business Teams •  Use Audience and Engagement data to segment adverCsing and increase revenue on “hot” content

•  Using RT data, you can extract best dollar through understanding current number of viewers, quality, etc.

•  Report on how Ads are performing (# plays, compleCon rates, geographies, etc.)


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NEXT STEPS


Getting started with NPAW

Define POC under

Contract

30 Day Trial, Penalty-‐Free Opt-‐Out

Integrate plug-‐ins to full OTT

environment

THANK YOU

YOUBORA Analytics - QoS, QoE, CDN Switching

Technology

Transcript of YOUBORA Analytics - QoS, QoE, CDN Switching