YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET...
Transcript of YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET...
EllipseInc14800 Quorum Dr. Ste. 420 Dallas, TX 75254888.678.3869 | [email protected]
Y O U ’ V E I N V E S T E D G R E A T L Y T O G E T I N T E R N E T L E A D S . D O N ’ T W A S T E T H E I N V E S T M E N T O N N O R E S P O N S E .
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“40% OF APARTMENT INDUSTRY EMAILS GO UNANSWERED. DOES YOUR ONSITE TEAM
RESPOND TO INTERNET LEADS?”
// Challen g e:You have spent time, effort and money to develop
your online marketing strategy because you know
that the Internet is where today’s renters look
for apartments. Your activity reports may even show
plenty of online traffic, but you’re not confident that
your leasing teams are converting the leads into
leases. How do you really know how those leads are
being handled by your team?
// So luti o n:Net Mystery ShopperSM uses several reporting
methods to identify your onsite staff’s strengths and
shortfalls, while pinpointing performance issues.
Websites are also reviewed for overall appearance,
depth of content, corporate or community branding,
use of logos and photography, as well as message
consistency. Response time and type of response
from anonymous inquiries are also noted.
Net Mystery ShopperSM compares your property’s
leasing team to other similar communities with
recommendations on training to improve leasing
performance This cost-effective tool provides
customizable reports generated monthly or quarterly;
all of which are available online in an easy-to-read
format. Reports include shopper questions, leasing
responses, noted calls to action or follow-up
opportunities, and benchmark notations. Reports also
include the timeliness and content of team
responses, while providing a specific plan of action to
make improvements.
// n et Mystery sh o pperUncover the true analytics of your portfolio’s
online marketing strategy with Net Mystery
ShopperSM. Our nationally-vetted criteria
delivers an accurate measurement of onsite
teams’ use of the marketing features on their
property Websites and online
communications. Managers receive reviews
full of actionable information that helps truly
evaluate an onsite team’s ability to
effectively convert traffic into leases.
Net Mystery Shopper
EllipseInc
Net Mystery ShopperSM reviews your Website to identify outdated content, and assesses whether Internet leads are handled. These, and other aspects of your digital marketing, are reviewed, and a monthly/quarterly report is generated. The report identifies the strengths and short-comings of your leasing team, and recommends appropriate training.
Net Mystery ShopperSM ensures your Website content and marketing campaigns are current by monitoring content. Performance reporting also measures the timing and effectiveness of your team’s responses, along with follow-up training to keep them at the top of their leasing game. Protect your online investment with Net Mystery ShopperSM.
14800 Quorum Dr. Ste. 420 Dallas, TX 75254888.678.3869 | [email protected]
W W W . N E T M Y S T E R Y S H O P P E R . C O M
Net Mystery Shopper
// CO R PO RATE:SnaptShot®, Benchmark and Overall Comparison
Reports deliver the analytics you need to make
sound calls.
// Pro perty a n d I nter n et Listi n gs:Complete Community Summary, Property
SnaptShot®, Website Marketing Audit,
Property Scorecard and Detailed Website
Shop Scorecard, SnaptShot Verified Reports
are powerful tools to keep your community at
the top of its closing ratios and occupancy.
// tELEPH O N E:Scorecards, After Hours Summary and Phone
Comments Reports make the most of
incoming calls.
“HOW DO YOU STACK UP AGAINST YOUR COMPETITION? STOP GUESSING. GET THE
ANALYTICS.”
// Wh o’s watch i n g th e leads?:• The industry’s most cost-effective performance
analysis is also a feature of Ellipse SymphonySM
• It’s your own quality assurance review on your
Website content and leasing information
• Detailed performance reports identify missing
pieces in your online leasing communication process
• Get actionable data and definitive scorecard reviews
on leasing agent performance
• Portfolio and market competition reports provide
valuable external metric comparison
// g et th e facts:• Know that your onsite staff is responding to leads in a
professional and timely manner
• Identify needed marketing, training and branding
improvements
• Measure the accuracy of Website content, and when
paired with SnaptShot® Verified, be confident of data
integrity
• Gain insight on how your property compares to your
online competitors