YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET...

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14800 Quorum Dr. Ste. 420 Dallas, TX 75254 888.678.3869 | [email protected] YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T WASTE THE INVESTMENT ON NO RESPONSE. WWW.NETMYSTERYSHOPPER.COM 40% OF APARTMENT INDUSTRY EMAILS GO UNANSWERED. DOES YOUR ONSITE TEAM RESPOND TO INTERNET LEADS?” // Challenge: You have spent time, effort and money to develop your online marketing strategy because you know that the Internet is where today’s renters look for apartments. Your activity reports may even show plenty of online traffic, but you’re not confident that your leasing teams are converting the leads into leases. How do you really know how those leads are being handled by your team? // Solution: Net Mystery Shopper SM uses several reporting methods to identify your onsite staff’s strengths and shortfalls, while pinpointing performance issues. Websites are also reviewed for overall appearance, depth of content, corporate or community branding, use of logos and photography, as well as message consistency. Response time and type of response from anonymous inquiries are also noted. Net Mystery Shopper SM compares your property’s leasing team to other similar communities with recommendations on training to improve leasing performance This cost-effective tool provides customizable reports generated monthly or quarterly; all of which are available online in an easy-to-read format. Reports include shopper questions, leasing responses, noted calls to action or follow-up opportunities, and benchmark notations. Reports also include the timeliness and content of team responses, while providing a specific plan of action to make improvements. // net Mystery shopper Uncover the true analytics of your portfolio’s online marketing strategy with Net Mystery Shopper SM . Our nationally-vetted criteria delivers an accurate measurement of onsite teams’ use of the marketing features on their property Websites and online communications. Managers receive reviews full of actionable information that helps truly evaluate an onsite team’s ability to effectively convert traffic into leases. Net Mystery Shopper

Transcript of YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET...

Page 1: YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T WASTE THE INVESTMENT ON NO RESPONSE. “40% OF APARTMENT INDUSTRY

EllipseInc14800 Quorum Dr. Ste. 420 Dallas, TX 75254888.678.3869 | [email protected]

Y O U ’ V E I N V E S T E D G R E A T L Y T O G E T I N T E R N E T L E A D S . D O N ’ T W A S T E T H E I N V E S T M E N T O N N O R E S P O N S E .

W W W . N E T M Y S T E R Y S H O P P E R . C O M

“40% OF APARTMENT INDUSTRY EMAILS GO UNANSWERED. DOES YOUR ONSITE TEAM

RESPOND TO INTERNET LEADS?”

// Challen g e:You have spent time, effort and money to develop

your online marketing strategy because you know

that the Internet is where today’s renters look

for apartments. Your activity reports may even show

plenty of online traffic, but you’re not confident that

your leasing teams are converting the leads into

leases. How do you really know how those leads are

being handled by your team?

// So luti o n:Net Mystery ShopperSM uses several reporting

methods to identify your onsite staff’s strengths and

shortfalls, while pinpointing performance issues.

Websites are also reviewed for overall appearance,

depth of content, corporate or community branding,

use of logos and photography, as well as message

consistency. Response time and type of response

from anonymous inquiries are also noted.

Net Mystery ShopperSM compares your property’s

leasing team to other similar communities with

recommendations on training to improve leasing

performance This cost-effective tool provides

customizable reports generated monthly or quarterly;

all of which are available online in an easy-to-read

format. Reports include shopper questions, leasing

responses, noted calls to action or follow-up

opportunities, and benchmark notations. Reports also

include the timeliness and content of team

responses, while providing a specific plan of action to

make improvements.

// n et Mystery sh o pperUncover the true analytics of your portfolio’s

online marketing strategy with Net Mystery

ShopperSM. Our nationally-vetted criteria

delivers an accurate measurement of onsite

teams’ use of the marketing features on their

property Websites and online

communications. Managers receive reviews

full of actionable information that helps truly

evaluate an onsite team’s ability to

effectively convert traffic into leases.

Net Mystery Shopper

Page 2: YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T … · YOU’VE INVESTED GREATLY TO GET INTERNET LEADS. DON’T WASTE THE INVESTMENT ON NO RESPONSE. “40% OF APARTMENT INDUSTRY

EllipseInc

Net Mystery ShopperSM reviews your Website to identify outdated content, and assesses whether Internet leads are handled. These, and other aspects of your digital marketing, are reviewed, and a monthly/quarterly report is generated. The report identifies the strengths and short-comings of your leasing team, and recommends appropriate training.

Net Mystery ShopperSM ensures your Website content and marketing campaigns are current by monitoring content. Performance reporting also measures the timing and effectiveness of your team’s responses, along with follow-up training to keep them at the top of their leasing game. Protect your online investment with Net Mystery ShopperSM.

14800 Quorum Dr. Ste. 420 Dallas, TX 75254888.678.3869 | [email protected]

W W W . N E T M Y S T E R Y S H O P P E R . C O M

Net Mystery Shopper

// CO R PO RATE:SnaptShot®, Benchmark and Overall Comparison

Reports deliver the analytics you need to make

sound calls.

// Pro perty a n d I nter n et Listi n gs:Complete Community Summary, Property

SnaptShot®, Website Marketing Audit,

Property Scorecard and Detailed Website

Shop Scorecard, SnaptShot Verified Reports

are powerful tools to keep your community at

the top of its closing ratios and occupancy.

// tELEPH O N E:Scorecards, After Hours Summary and Phone

Comments Reports make the most of

incoming calls.

“HOW DO YOU STACK UP AGAINST YOUR COMPETITION? STOP GUESSING. GET THE

ANALYTICS.”

// Wh o’s watch i n g th e leads?:• The industry’s most cost-effective performance

analysis is also a feature of Ellipse SymphonySM

• It’s your own quality assurance review on your

Website content and leasing information

• Detailed performance reports identify missing

pieces in your online leasing communication process

• Get actionable data and definitive scorecard reviews

on leasing agent performance

• Portfolio and market competition reports provide

valuable external metric comparison

// g et th e facts:• Know that your onsite staff is responding to leads in a

professional and timely manner

• Identify needed marketing, training and branding

improvements

• Measure the accuracy of Website content, and when

paired with SnaptShot® Verified, be confident of data

integrity

• Gain insight on how your property compares to your

online competitors