You Speaka Da Lingo
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Transcript of You Speaka Da Lingo
![Page 1: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/1.jpg)
Do you speaka da lingo?
a cluey freelance copywriters presentation
© Copyright Cluey Consulting 2009
![Page 2: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/2.jpg)
OK, over summer you’ve made the
decision
This year you’ll get more out of the
business
![Page 4: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/4.jpg)
You get some help with a business plan
So that’s sorted and filed
(or maybe it’s sitting on the bookshelf)
![Page 8: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/8.jpg)
There’ll be:
Brochures
Mailouts
Advertising
Newsletters
AND THE BIG KAHUNA?
![Page 14: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/14.jpg)
So you have a bash at knocking that
out
You show it around and everyone likes
it
... then off it goes
![Page 22: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/22.jpg)
You’ve put a huge effort into:
Planning & Budget
Design & Development
Printing & Distribution
Media Placement
![Page 24: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/24.jpg)
Here’s the thing ...
There’s a sure fire way to improve your
marketing ROI (return on investment)
![Page 26: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/26.jpg)
You can find a ton of advice out there on:
How to write for impact
Blogging for beginners
4 tips for this
7 keys to that
![Page 28: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/28.jpg)
But quality writing is about more than that
Great copy doesn’t just attract interest
It connects with and inspires people
Guess who?
![Page 30: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/30.jpg)
FACT
To be successful,
every piece of
marketing needs
to engage with
its target market
![Page 31: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/31.jpg)
FACT
The best way to do
that is with active,
informative content
to motivate and
persuade them
![Page 34: You Speaka Da Lingo](https://reader038.fdocuments.us/reader038/viewer/2022103018/55a8495f1a28ab98108b4841/html5/thumbnails/34.jpg)
Want hot copy?
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