You Pay Now… 3 ways to hack the purchase funnel

@digijoe

The internet influences what we buy

Purchase intent

Forms Matures

What’s the last thing you bought? How were you influenced?

Publishers can make money from purchase intent(Marketers can optimise & target purchase intent)

Make money? Ads, affiliate, paywall, in-app

Display (per impression)

Traffic (per click)

Affiliate (per sale)

Monetization method often correlates to where you operate in funnel

Who gets the purchase attributed to them?

Publishers missing the opportunity to create & rapidly cultivate purchase intent

Publishers don’t capitalise properly from their role in the purchase funnel

3

Leverage sources and spark intent

Product/service discovery is evolving

Generators

Devices

Sources

+

Social media drives intent

Discovery features

User Immersion

Fulfil your own demand

Up to 95% of traffic from publisher content to merchants does NOT convert into a sale.

Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012

Blur the line between publisher & merchant

“part store, blog, magazine and wish list ”

Seize the impulse buy

Use of coupons on publisher websites increases conversions on average by 12%

Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012

Use incentives & scarcity

The social halo effect

Mobile visitors on publisher websites take 19% fewer clicks before arriving at merchant

(and purchasing)

Sample: Skimlinks publisher network Source: Skimlinks data, Oct 2012

Mobile = impulse = shorter funnel

Bonus hack – don’t post the week before payday

Skimlinks is a platform that automates monetization of purchase intent…

…also means we optimise and shorten the funnel. Get paid now!!

http://skimlinks.com@skimlinks

@digijoe