You need to be in Sevierville

24
Sevierville the Smoky Mountains Retail Gateway Here are the reasons you want to have a location in Sevierville, TN and the Smoky Mountains!

Transcript of You need to be in Sevierville

Seviervillethe Smoky Mountains

Retail GatewayHere are the reasons you want to have a location

in Sevierville, TN and the Smoky Mountains!

A growing population

1950 1960 1970 1980 1990 2000 2010 2012 2013 (est) -

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Sevierville Population

Sevierville

In a growing county

1950 1960 1970 1980 1990 2000 2010 2012 2013 (est)

23,375 24,251 28,241

41,418

51,043

71,170

89,889 92,416 93,570

Sevier County Population from 1950 - 2013

And an ever increasing number of visitors

1950 1960 1970 1980 1990 2000 2010 2012 20140

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

Sevierville GSMNP

With over 18,000,000 tourists per year

The Great Smoky Mountain National ParkDollywood

Ripley’s AquariumA wide variety of entertainment

But most of all, they come

TO SHOP!

What attracts visitors to the Smokies?

Regionally, 7,000,000 people can reach us in under 2 hours

Plans Sevierville

The Five Hour Drive time from Sevierville and Sevier County

reaches a population of over 40,000,000 people

Plans Sevierville

Over 100,000,000 live within a days

drive of Sevierville and Sevier County.

Plans Sevierville

Traffic CountsIn October, 2014More than 40,000 cars per day Travelled Route 66 from I-40 to Sevierville

2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

Bldg Mat Gen Merch Groceries Autos, Boats Service Stations Apparel Furniture Restaurants Other

Total Sales for Sevier County

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 -

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

Sevierville Total Sales

Sevierville’s Share of the Sevier County Pie

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 -

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

Sum of Sevierville SalesSum of Gatlinburg SalesSum of Pigeon Forge SalesSum of Pittman Center SalesSum of Sevier County Sales

Sevier County by the numbers:

• Population: 93,570 (Rank 15)• Per Capita Income: 22,091 (Rank 23)• Per Capita Sales: 22,900 (Rank 2)• Sales Related to travel: 1.7 Billion (Rank 3)• Per capita spending on Apparel and Accessories: $2,830 (Rank 1)*• Per Capita spending on Eating and Drinking: $5034 (Rank 1)*

*Second Ranked, Davidson County has less than half of the per capita Spending in these categories.

Ranking of Tennessee Counties

Per Capita Income

Per Capita Sales

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000

$22,047

$77,643

2013 Per Capita Values

Per Capita Sales is more than3.5 times Per Capita Income

City of Sevierville

Distance our shoppers travel:9%

12%

9%

57%

Sevierville

Within 1 Hour's Drive

Within 2 Hour's Drive

Further away

Spend MapPrepared by BuxtonFrom the Collection of Visa data3/1/13 – 2/28/14

Sevier County has an extensive second home market. Property is owned by people who live in every state in the union.

36% of 60,000 residential parcels are not owned by Sevier County residents

A B C D E F G H I J K L M N O P Q R S0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

Percent of our Visitor Market in each Mosaic Group

Visitor

Mosaic Group

% M

akeu

p

Guide to Mosiac Definitions

Our largest market segment is the highest Income category!

Who are our customers?

Incomes Greater than $150,000# of US households: 6.13%

# of Sevierville Consumers: 9.32%152% Greater Concentration

Incomes Greater than $100,000# of US households: 4.42%

# of Sevierville Consumers: 5.85%132% Greater Concentration

Incomes Greater than $75,000# of US households: 5.35%

# of Sevierville Consumers: 8.63%161% Greater Concentration

Incomes Greater than $75,000 but less than $150,00

# of US households: 5.02%# of Sevierville Consumers: 6.35%

126% Greater Concentration

Incomes Greater than $50,000 but less than $175,000

# of US households: 5.13%# of Sevierville Consumers: 8.23%

160% Greater Concentration

That equals significant more buying power while they are here

19781979

19801981

19821983

19841985

19861987

19881989

19901991

19921993

19941995

19961997

19981999

20002001

20022003

20042005

20062007

20082009

20102011

20122013

20140

5

10

15

20

25

30

Sevier County Unemployment by Month1978 - present

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

Evidence of a year around Economy

SEVIERVILLE HAS:

• A STRONG VISITOR BASE – OVER 18,000,000 TOURISTS A YEAR• A SOLID REGIONAL ECONOMY• A $3 BILLION ECONOMY AND IT CONTINUES TO GROW• VISITORS WHO COME FROM ALL OVER THE US AND NORTH AMERICA• CONTINUAL REPEAT VISITORS WHO BECOME COMFORTABLE HERE• VISITORS WITH HIGH SOCIO ECONOMIC DEMOGRAPHICS• A VISITOR WHO COMES ON VACATION WITH MONEY TO SPEND

Who is Here?

Who is missing from the Sevierville Market

YOU?