You Might Be An Enterprise SEO If... By Scott Nickels
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Transcript of You Might Be An Enterprise SEO If... By Scott Nickels
![Page 1: You Might Be An Enterprise SEO If... By Scott Nickels](https://reader031.fdocuments.us/reader031/viewer/2022030305/587553ed1a28ab00528b5151/html5/thumbnails/1.jpg)
And Tips for Being a Successful One!
#SMX #11A @scott5cents
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- Allopinionsaremyown.Theylikelydon’tjibewithmyemployer.
- Allproducts/servicesmentionedI’veusedbefore.I’mnotendorsinganyone.Namesdropped–ditto.Itcouldbeadmirationorscorn.YMMV.Usetoolsthatworkforyoursiteandyourbudget.
- Allattemptsathumoraremine–ifitworks.Ifnot,they’resomeoneelse’s.
Housekeeping
#SMX #11A @scott5cents
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Why am I up here?
#SMX #11A @scott5cents
TopherKohanwasunavailable!
LikelyaStarWarsconventionconflict
OrBi-monthlytriptoDisney
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My digital signature www.linkedin.com/in/scottnickels
+ScottNickels
@scott5cents
Hello! I’m Scott.
Background Check:
#SMX #11A @scott5cents
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#SMX #11A @scott5cents
I work for a start-up! Sort of!
Text Slide with Solid Blue Banner:
ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #11A @scott5cents
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We’re a division of Hearst. Hearstisoneofthelargestdiversifiedmediacompanies.
Text Slide with Solid Blue Banner:
ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #11A @scott5cents
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Text Slide with Solid Blue Banner:
ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #11A @scott5cents
Hearst Autos is a collection of automotive-focused brands.
#SMX #11A @scott5cents
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@sco%5cent
&someotherbrandsyou’veneverheardof…
#SMX #11A @sco%5cents
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We’re a start-up inside of a $10B media company. With a lot of cool cars in the parking lot!
#SMX #11A @scott5cents
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Are you an Enterprise SEO??…
#SMX #11A @scott5cents
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Youuseanyofthesetermsasrealwords!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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+/-10,000
You might be an Enterprise SEO if…
+/-100,000+/-1,000,000
#SMX #11A @scott5cents
Youcalmlystateyournumberofpagespublished…
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Someonestopsyouinthehallwaytoaskyouto“SEO”thenewholidaymicrositethatlaunchedlastThursday…
You might be an Enterprise SEO if…
…orthenewsubdomain!
#SMX #11A @scott5cents
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Yourweeklycheckofbacklinksyields100lostdomains,andyoujustshrugitoff!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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Yourarelylookatanchortextvariations,andwhenyoudoit’sonlyforhumor!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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#SMX #11A @scott5cents
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Whenyouvisitanewsiteforthefirsttime,youinstinctivelyrightclick,ViewPageSource.
You might be an Enterprise SEO if…
#SMX #11A
<div id="performance-data"> <div class="performance-data--overview">The Focus ST belongs on any enthusiast’s short list, combining a high fun-to-drive factor with the every-day versatility of a four-door hatchback. A turbocharged 2.0-liter four-cylinder that cranks out 252 hp and 270 lb-ft of torque is standard, as is a six-speed manual gearbox. The ST shines on a winding road or track and actually offers decent fuel efficiency and value—as long as you avoid the pricey options. Torque steer, however, remains an issue, and the optional MyFord Touch is confusing. <a href="#" class="performance-data--review" onClick="return false;">Jump to Instrumented Test – 2015 Ford Focus ST</a> </div> <div class="performance-data--container"> <div class="performance-data--labels row"> <div class="small-4 medium-3 columns">EPA:</div> <div class="small-2 medium-3 columns">0-60:</div> <div class="small-3 medium-3 columns">Horsepower:</div> <div class="small-3 medium-3 columns">Top Speed:</div>
@scott5cents
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Or…youimmediatelyhitBuiltWithtocheckconstruction.
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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Youmanage3sites.
Whichmeansyouhaveatleast4CMSs!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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Younamedyourcat”hreflang”
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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Youhavemorethan10locationsinGoogleMyBusiness!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
And,tobehonest:
Resolveupdates
Sometimesdoesneither!Right?,
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Youstillcallit“WebmasterTools”(andalwayswill).
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
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So, what does this mean?
#SMX #11A @scott5cents
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It’saboutsize!It’saboutcomplexity!It’saboutperformingSEOatscale!It’sanever-endingto-dolist!It’saboutdailytriage
Enterprise SEO:
#SMX #11A @scott5cents
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How to be a successful Enterprise SEO!
#SMX #11A @scott5cents
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3areastofocusonsuccess:- Betech-savvy- Beaneducator- Beanevangelist
Enterprise SEOs
#SMX #11A @scott5cents
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• Getoutinfrontoftechnology
Enterprise SEOs – Be Tech-savvy
• Schema.org/structureddata• JavaScript
• JSON-LD(JavaScriptObjectNotationforLinkedData)
• MEANstack(MongoDB,ExpressJS,AngularJSandNode.js)
• SPA(Single-PageApplication)• DOM(DocumentObjectModel)• AMP(AcceleratedMobilePages)
#SMX #11A @scott5cents
• Ifcomfortable,digin!• Ifnot,buddyup!
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• Partnerwithtechnologyteam• Behardtoignore• Behelpful• Learntheirprocesses• Learntheirlanguage
• Knowwhataffectsyoursite!
Enterprise SEOs – Be Tech-savvy
#SMX #11A @scott5cents
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• Never,ever,turndownachancetobeinfrontofanaudience!• Shareinfo!• Alignyourmessagew/PPCefforts• Shareupward(aswellasdown)• Augmentanalyticsdata• PutaspinonKPIs• Offeruniqueperspective
• Don’tuse‘scary’terms–knowyouraudience
Enterprise SEOs – be an educator
#SMX #11A @scott5cents
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• EverySEOshouldhave‘evangelist’intheirtitle• Bringenthusiasm• Bepassionatebutflexible• Answeraffirmatively• Bringyourdata(thedeathofopinions)
Enterprise SEOs – be an evangelist
#SMX #11A @scott5cents
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#SMX #11A @scott5cents
So, what does this mean?
#SMX #11A @scott5cents
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• Isontopoftechnology• Teacheseffectively• Preacheswithdataon
yourside
Summary: A successful Enterprise SEO:
#SMX #11A @scott5cents
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#SMX #11A @scott5cents
The End!
Thank You!