YOU, ME AND DATALet’s all just get along…

I SAY DATA, YOU SAY DATA

Let’s all just get along…

Everybody's talking about it…

WHY ARE WE SO OBSESSED WITH DATA?

Data has always been there, and clients and agencies have always used it

SO WHY THE FUSS NOW?

THE INTERNET.

2.5 BILLION PIECES OF CONTENT 2.7 BILLION LIKES

300 MILLION PHOTOS 500+ TERABYTES OF DATA

PER DAY

Facebook alone receives

remember, citizen, when it comes to social media…

YOU ARE THE PRODUCT

DATA IS AMAZING

Fact:

DATA IS A GOOD THING

on one hand

DATA IS DANGEROUS

on the the other hand

DATA IS ADDICTIVE BECAUSE THE HIT IS SO QUICK

QUICK DATA MAKES YOU CHASE “METRICS” INSTEAD OF

BUSINESS RESULTS

social data can mislead you

DATA SAVES DOGS

SOMETIMES YOU NEED TO KILL THE DOG

Your target for a luxury car

• Are 35 – 45 years of age • Use social media to consumer car content • That they over-index on “I am interested in the latest technology and gadgets” • Most mentioned brands on social include: BMW, Mercedes, and Audi • Engage with content featuring icons of their youth.

DATA CAN TELLS US

WE MUST DO MORE THAN JUST MIRROR CONSUMERS

DATA WILL NEVER REPLACE YOUR CREATIVE AGENCY

TO MAKE DATA WORK FOR US BOTH (CLIENT AND AGENCY).

three ways to always

SHARE THE LOVE

point 1

KNOW THE LIMITATIONS OF DATA

point 2

PLAY THE LONG GAME, TOGETHER.

point 3

YOU’LL CHASE METRICS INSTEAD OF RESULTS

FOCUS ON “REAL TIME” INSTEAD OF THE LONG TERM

STOP TAKING RISKS, AND GETTING THE REWARDS.

data is amazing but addictive, and when you’re addicted

DATA IS AMAZING

Remember…

WE STILL NEED TO KILL DOGS

AND MAKE HOVERBOARDS.

Thank you!