YOU Lead Technology - Technology Leads YOU
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YOU Lead Technology –Technology Leads YOU...concerning creativity, technology,business concepts, for University ofWaterloo, Stratford campus
Dr David H. Jacobson
Director - Emerging Technologies, [email protected], January 27, 2011
www.pwc.com
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PwC Slide 2
• 2007: The age of Ubiquitous Participation (UP!)* begins;
• 2008, 2009: The Selfsumer* emerges;
• 2010: Borderless digital mobility*;
• 2011: Borderless mind*; Borderless cross-linking*.
And isn’t this what Stratford is all about?
* PwC defined concepts
Borderless digital communication and participation
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PwC Slide 3
What to expect from broadband
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PwC Slide 4
Wi-Fi –Direct
• Wi-Fi Alliance®;
• Link devices direct by Wi-Fi;
• Bluetooth killer?
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PwC
Borderless camcorder - in space and time
Slide 5
Looxcie
• Click and the last 30 seconds goto your chosen destinations.
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PwC Slide 6
Mobile TV
• LG's mobile digital television thatcan receive a signal even in a movingvehicle;
• Advanced TV Systems CommitteeStandards for Digital mobile TV.
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PwC Slide 7Brian Solis and Research Capital
Borderless social networking - established
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PwC Slide 8
Borderless social enterprise – emerging
PwC US 2009
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PwC Slide 9
Borderless digital mobility
• Intimate devices*: 24/7; High-speed networks; Location, directionally and movement aware; Cross-linking experiences; Easy interface, “touch and go”; Transform and emerge*.
• Gesture technologies;
• Out-of-home (e.g. in-store applications);
• Beyond-the-microcosm effectiveness.
* PwC defined concepts
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PwC Slide 10
Borderless pathology
http://blumcenter.berkeley.edu/global-poverty-initiatives/mobile-phones-rural-health/remote-disease-diagnosis
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PwC Slide 11
Borderless astronomy – Starwalk the sky above
http://www.youtube.com/watch?v=NgCkXUecS14
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PwC Slide 12
Borderless augmented reality – real estate and rentals
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PwC Slide 13
Borderless store. Suggestions, advice and checkout
Springboard Networks
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PwC Slide 14
Factors influencing US Internet users’ financialdecisions
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PwC Slide 15
Mobile devices – a continuum of capabilities
• Smart phones – 24/7; in-the-hand; location; orientation;
• Tablets – larger-screen; higher capacity and speed;
• Business tablets;
• Laptops and sub-laptops – full work and leisure.
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PwC Slide 16
Pad/reader varieties
IEEE Spectrum
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PwC Slide 17
BlackBerry PlayBook and HP Slate 500
An “eye” in bothdirections!
Also two “eye” and fully featured Windows 7!
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PwC Slide 18
Borderless purchasing - mobile pumping eBay
• Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones;
• Even a Lamborghini for $350 000;
• Mobile ordering, bidding, negotiating and payment ;
• eBay expects to top $1.5B in mobile sales this year.
FierceMobile
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PwC Slide 19
Mobile commerce
• Selfsumers are ready;
• Ease of use;
• Complementary to other forms of ordering and payment;
• Travelling, geo-positioned, in-the-moment, exclusive offers;
• Comparison and group buying;
• Mechanisms: location; speed; devices; payment; participativemultimedia;
• Unique websites.
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PwC Slide 20
Borderless mobile payment
A type of Premium SMS
Paymo by Boku
Square dongle on iPhone, iPad, Android
EnstreamZoompasswallet
…by mFoundry
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PwC Slide 21
Borderless group buying – social networking in action
• GroupOn, The Point and LivingSocial
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PwC
E-commerce scene changes – Oracle buys ATG
Slide 22
Courtesy ATG
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PwC Slide 23
Multiple stimuli
• Compared to consumers who had only seen a TV ad for a specificdrug, consumers who had seen both a TV and online ad were twiceas likely to ask their doctor about it.
Nielsen
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PwC Slide 24
The new commerce “King” is a triplet!
• Multiple stimuli;
• Participation;
• Completing “The Transaction”!
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PwC Slide 25
Borderless persistent sales “person” – a step too far?
• Shoes that Julie Matlin recently saw on Zappos.com were kind ofcute. But she wasn’t ready to buy and left the site.
• Then the shoes started to follow her everywhere she went online.Zappos had unleashed a persistent salesperson!
New York Times
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PwC Slide 26
Borderless privacy: whither or wither privacy?
• Digital Due Process Coalition pushing US Congress to modernizeprivacy laws;
• Includes Microsoft, Google, EFF (Electronic Frontier Foundation),ACLU (American Civil Liberties Union), eBay;
• Privacy not adequately protected; could slow businesses in usingcloud computing, mobile applications.
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PwC Slide 27
Borderless regulatory and compliance risk
• In July 2010, the U.S. Food & Drug Administration cracked downon Novartis for using online applications such as Facebook Shareand Share This;
• The FDA said Novartis failed to meet regulatory and compliancestandards when it asked consumers to tell friends and family abouta cancer drug;
• Failed to communicate risk information.
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PwC Slide 28
Technology and human behaviour
Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of
Chicago
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PwC Slide 29
Online videos are streeeetching in length. Why?
• Engaging the Selfsumer by capturing intention;
• Higher-speed wired and mobile access to the Internet;
• Larger screens on smartphones and tablets;
• Mobile tablet/pad touch screens;
• The beginning of portable/inbuilt smartphone projectors.
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PwC Slide 30
Capturing intention – emotions the key
http://www.youtube.com/watch?v=Zxa6P73Awcg&feature=related
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PwC Slide 31
Capturing intention 2 – emotions the key
http://www.youtube.com/watch?v=lqT_dPApj9U
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PwC Slide 32
Backwards and forwards – playing with emotions
http://www.youtube.com/watch?v=42E2fAWM6rA
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PwC
When video is a killer app – capturing emotions
http://www.youtube.com/watch?v=gmxqK8hKPNs
Slide 33
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PwC Slide 34
Borderless cross-linking of experiences
• Takes you to quite asexy video featuringJeans X;
• What are theadvantages of this?
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PwC Slide 35
Borderless next-gen ebooks and Stratford Campus*
• Imagine reading Macbeth as a next-gen. e-book;
• Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—"
• Touch this passage and be taken to a choice of streaming videoclips of famous actresses playing this scene*;
• Video yourself and ask for a critique of your performance.
* PwC defined concepts
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PwC Slide 36
• GestureTek – Toronto;
• Kinect – Microsoft
Mobility is borderless – applicable at Stratford
http://www.youtube.com/watch?v=Mf44bWQr3jc
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PwC Slide 37
Scalable Video Coding – high-quality video and audioin video conferencing
Global IP Solutions: 10% packet loss
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PwC
Harvard de-icing is pre-de-icing
Slide 38
• Nanostructured materials repel water droplets before they have a chance tofreeze;
• Down to -30C.
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PwC Slide 39
Silicon optical tranceivers
INTEL
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PwC Slide 40
Nanotechnology moving in
• Display made by LG is 4.6 centimeters bycentimeters;
• Better color from integration of nanomaterialsusing quantum dots into the backlight;
• The quantum dots are contained in capillariesmade by Nanosys.
Technology Review (top); Nanosys (bottom)
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PwC Slide 41
Nanowire transistors
Nanowire transistors on plastic substrates.Junginn Sohn, Cambridge Nanoscience Center
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PwC Slide 42
Of perfect batteries and practicalities
• Greater surface area using nanotechnologies – higher energy density;
• Quick-charge time – but can you charge it?;
• Dip an ordinary piece of paper into ink infused with carbon nanotubesand silver nanowires, and it turns into a battery or supercapacitor.Crumple the piece of paper, and it still works. Stanford
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PwC Slide 43
Borderless fuel conservation
Aviationchatter.com
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PwC Slide 44
Borderless internal combustion – what, no hybrid?
Aviationchatter.com
• Mazda and others - super-efficient, 70mpg;
• Ford, Mazda spraying fuel at high pressure directly into theengine's combustion chamber rather than input port;
• Avoids pre-ignition, enables use of high compression ratio.
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PwC Slide 45
Computers, robotics, 3D-vision, sensors, adaptivecontrol
http://www.youtube.com/watch?v=cHJJQ0zNNOM
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PwC Slide 46
• When you start looking at a problem and it seems really simple yoursolutions are way too oversimplified, and they don't work;
• Then you get into the problem, and you see it's really complicated. Andyou come up with convoluted solutions which work for a while;
• The really great innovator will keep on going and find the key, underlyingprinciple/concept of the problem and come up with a beautiful elegantsolution that works. Steve Jobs, paraphrased, 1984
How innovation goes – to success
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PwC
PwC
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon theinformation contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to theaccuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members,employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, inreliance on the information contained in this publication or for any decision based on it.
© 2010 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, an Ontario limited liabilitypartnership, or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate andindependent legal entity.
YOU Lead Technology – Technology Leads YOU!
Thank you!