Humble Beginnings….

• ……… Zero budget• …………..Goodwill• …………….Time• ………Attention

Facebook

• If facebook were a country….• 1/3 of women on facebook do what…?• 1/2 the human race….?• Facebook is how we work, play, learn, share,

discover, complain, mourn, applaud, influence and celebrate….

Concerns

• Conservative Organisation• Highly regulated communications• Risk of Open forum• Previous bad PR & poor public image• Donor communications primarily one-way• Unknown…. No control!!!

Opportunities

• Relaxed informal contact with donors• ‘Real-time’ circulation of information• Interaction with the brand• Donor Feedback• Congratulate and showcase donor efforts

Key Activities

• Competition – Trivia Quiz, 500 entries in 1 day• Publicity & celebration of Donor Awards• Winter Appeal – January 2010• Recruitment of platelet donors, bone marrow

donors and volunteers

Key Activities…..• Recruit

volunteers!

Key Activities

• Haiti Appeal – publicity on excess blood collections going to Haiti

• Withdrawal of Guinness from Blood Clinics…….. Lively and controversial….!

Building your profile

• Develop FAQs• You get to know some of your supporters…

… 100 time donor in Listowel• Support from blood RECIPENTS• Capture unexpected attention… Sunday

Business Post, Independent Colleges, Social Media Bloggers & hotels.

Golden Rules that work for us!

• Reply honestly and timely• Consistent style – informal, friendly, positive• Simple policies in place – Administrators, Spam• Recruit plenty administrators, multidisciplinary team• Take feedback on the chin• Use variety of facebook elements available to you -

notes, photos, video, different calls to action etc

The Practicalities

• Access to facebook @ work - iPhone / Laptop• Barriers – non-facebook people…. Get them

onside…. Lots of statistics & profile information available

• Essentially it’s just bringing your business online in a new way

• A final helping hand… The Facebook Era.