Lead generation en BtoB quelle strategie multicanale mettre en place
“YOU DON’T LEAD BY POINTING AND TELLING PEOPLE SOME PLACE TO GO. YOU LEAD BE GOING TO THAT PLACE...
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Transcript of “YOU DON’T LEAD BY POINTING AND TELLING PEOPLE SOME PLACE TO GO. YOU LEAD BE GOING TO THAT PLACE...
“YOU DON’T LEAD BY POINTING AND TELLING
PEOPLE SOME PLACE TO GO. YOU LEAD BE GOING TO THAT PLACE AND MAKING A CASE.”
-KEN KESEY
Inspiring a Shared Vision
Envision the Future
Find the “something” that you want to do What is your passion?
How you want to be remembered?
How would you like to change your organization ?
What is your dream work?
Enlist Others to Act
Appeal to Others Ideals Find common ideals Unite a dream between yourself and team
Create a Vision Express your emotions, speak from your heart Speak with symbolic language Create vivid image of the future
Dr. Martin Luther King Jr.Famous for the “ I Have a Dream” speech
As you watch think about
Why was it so powerful?
Why do we still refer back to this speech?
What do you see?
What do you hear?
Observations
Referred to common values; church, family, country
Had a vivid dream for the United States
Used credible references; Bible and Constitution
Mentioned children, relatable to most people
Geographical references; evolves whole country
Includes variety of identities; age ,sex, religion
Repetition; “I have a dream,” “Let Freedom Ring”
Switched from “I” to “We” half way through
Speech was positive and hopeful
Identify a project, activity, assignment, or event you are currently involved in;
What is your personal goal for this
project or activity ?
What is the goal you want to achieve?
Explain your vision compared to others
in the group
How do you find the common ground?