You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content www.virtualemployee.co

Transcript of You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Page 1: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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Page 2: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Nowadays people who’ve access to Internet and looking to purchase items obtain product, service and company information through websites. In fact, everything is online these days.

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Page 3: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

On the web, the first thing they get to read, see and watch are all a matter of content that are informative and useful. Web content serve as the point of initial contact with visitors.

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Page 4: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Developing persuasive web content is essentially an art. It’s about presenting an offer that readers can’t refuse, and convincing them why it’s in their interest to do business with you.

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Page 5: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Main ingredients of compelling web content are:

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Know thy readers Beautify your language Work on design part Aim for high conversion

Page 6: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Developing persuasive web content is essentially an art. First off, know the reading habits of your audience

Almost 80% of site visitors don’t read; they scan a web copy

Writing for them is a challenge but not impossible Condense the message you want to convey in one

sentence in bolded fonts in the form of headlines

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KNOW THY READERS

Page 7: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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Use as many subheadings as permissible before each paragraphs

Follow the inverted pyramid rule of copy placing your most crucial points on top followed by those in lesser degree

This way, readers will get all your main points on reading the top parts

KNOW THY READERS

Page 8: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

You got to believe in the beauty of language if you want an outstanding web content

It should be discernible, readable, and easy on eyes A free-flowing and interrelated content is a must for

quick grasp

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BEAUTIFY YOUR LANGUAGE

Page 9: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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It should be a delightful experience to read your web copy They should not only use the right template or format but

also be keyword-rich The goal is to deliver a memorable visual treatment to all

readers

BEAUTIFY YOUR LANGUAGE

Page 10: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Superior web design techniques compensate web content; they go hand in hand

Content writing and web designing are a close-knit activity

Use enough white space in your content to avoid cramming

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WORK ON DESIGN PART

Page 11: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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Break up content into small paragraphs so that readers don’t get easily bored going through endless piles of texts

Usage of large fonts to highlight specific products and/or services is recommended

WORK ON DESIGN PART

Page 12: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

You not only attract site visitors, you also move them into action; that’s the ultimate purpose of a web content

Achieving a high conversion rate is the function of SEO and SMO which is impossible without content

Offer consumers a solution that dispels their erstwhile reservation and doubt about using a particular brand

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AIM FOR HIGH CONVERSION

Page 13: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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Show them visual proof of what you’re capable of doing that can change their lives

Tell them how they can justify their purchase from you

AIM FOR HIGH CONVERSION

Page 14: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

Carefully chosen words and content in other forms have the power to launch your web to great heights of brand marketing and promotion beyond your expectations. They’re enough to generate interest in your business and lead to long-term partnership.

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Page 15: You Don’t Have to be a Genius to be Able to Develop a Persuasive Web Content

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CALL TO ACTIONMake your web content an engine of growth

Address: 501 Silverside Rd, Suite 105 Wilmington, DE 19809 United States

Contact No.: (+1) 877 697 8006