You can't manage what you can't measure

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YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE by Deepak Shukla

Transcript of You can't manage what you can't measure

Page 1: You can't manage what you can't measure

YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE

by Deepak Shukla

Page 2: You can't manage what you can't measure

Deepak Shukla

SOMETIMES. WE GET A BIT EXCITED

Page 3: You can't manage what you can't measure

Deepak Shukla

WE WATCH A WEBINAR OR READ A BLOG POST

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AND BELIEVE WE’RE ABOUT TO CHANGE OUR LIVES

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Deepak Shukla

WITH A NEW STRATEGY THAT WORKED FOR

SOMEONE ELSE

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Deepak Shukla

‘SO CLEARLY IT’LL WORK FOR US’

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SO WE SET OUT IN A HALF-COCKED FASHION

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Deepak Shukla

TRY VALIANTLY

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Deepak Shukla

AND THEN GIVE UP AFTER 10 DAYS

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DON’T WORRY. IT’S HAPPENED TO ME TOO

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Deepak Shukla

AND IT’LL PROBABLY HAPPEN AGAIN

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Deepak Shukla

I’M NOT GOING TO STOP YOU FROM DOING IT

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BUT I’M GOING TO REMIND YOU OF 2 IMPORTANT THINGS

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Deepak Shukla

ALLOW ANY STRATEGY THAT YOU KICK START

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Deepak Shukla

AT LEAST ONE MONTH BEFORE YOU REVIEW IT

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ONE MONTH PLEASE

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Deepak Shukla

BUT EACH WEEK (YOU’LL PROBABLY LOOK

EACH DAY I KNOW)

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Deepak Shukla

CHECK THE ANALYTICS

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FACEBOOK, TWITTER, INSTAGRAM ETC ALL HAVE THEM BUILT IN

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AND IF THEY DON’T

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Deepak Shukla

USE BIT.LY OR OW.LY OR GOO.GL OR GOOGLE IT

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DO THIS ACROSS EVERY CHANNEL YOU HAVE ONLINE

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Deepak Shukla

WATCH YOUR BUSINESS IMPROVE OVERNIGHT

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TO TALK TO ME GOOGLE MY TEAM…