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You Can Call Us.., Understanding the Up and Coming Post-Millennial Generation of Children and...
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Transcript of You Can Call Us.., Understanding the Up and Coming Post-Millennial Generation of Children and...
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WhatShouldYouCallUs?UnderstandingtheUpandComing
Post-MillennialGenerationofChildrenandAdolescents
Dr.CharlotteMcCorquodale
Presentation:https://goo.gl/48WjGY
PinterestBoard:https://goo.gl/7P184j
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http://www.slideshare.net/johnyvo/consumers-of-tomorrow-insights-and-observations-about-generation-z
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What is your generation?
LetsTakeaQuickPoll
www.menti.com
Code:245703
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Millennials,Millennials,Millennials!
Marcia,Marcia,Marcia!
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NoMillennialBashingHere!
ButFYIwearetalkingabout
Post-Millennials
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LETS TALK ABOUT THE
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http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
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What words would you use to describe Gen Z?
LetsTakeaQuickPoll
www.menti.com
Code:245703
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You Can Call Me??????
Gen Z
Post-MillennialsRealists
iGenFounders
Plurals
CentennialsDigital Natives
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http://adage.com/article/cmo-strategy/gen-z-post-9-11-generation-called-founders/301578/
What should the world call the generation after millennials?
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I WANT MY MTV!
http://time.com/4130679/millennials-mtv-generation/
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the name acknowledges that
while millennials have disrupted society, its this new generations
job to rebuild it.
http://time.com/4130679/millennials-
mtv-generation/
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Whatdoyouthinkitmeanswhentheysaygrewupwithoutasafetynet?
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Thefutureiscomingfast,anditisbeingdefinedbyGenZ.
Resourceful,creative,humbleandalwaysconnectedthis
generationpromisestolearnfromthethepasttocreateaworld
unlikeanythingweveeverseen.https://reports.sparksandhoney.com/campaign/generation-z-2025-the-final-generation?
utm_source=slideshare&utm_medium=social&utm_term=organic&utm_content=2015_genz&u
tm_campaign=slideshare_clickable_link
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Whatthingsarehistorytothecurrentgenerationofteenagers
andchildren?
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The Motto of the Founders
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Thisisachange-orientedgenerationthatknowswecannotcontinuedownthepathweareonbyonly
addressingthesymptomsofsocialissues.
FromGenZGoestoCollegeResearch
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GenerationZstudentsare
moreinterestedinsolvingissuesthanserving
needs.
FromGenZGoestoCollegeResearch
Mobilizing
StartingInventing
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Can Gen Z change the world?
The church? How do we help them?
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Whataretheimplicationsofthisnameandthe
characteristicsitrepresentsforministrywiththis
generation?
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ThePlurals=Diversity
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What is the big deal?
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Itsnotjustaboutraceorpoliticsbutgendertoo!
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https://www.jwtintelligence.com/2016/03/gen-z-goes-beyond-gender-binaries-in-new-innovation-group-
data/
Fifty-sixpercentof13-to-20-year-oldssaidthattheyknew
someonewhowentbygenderneutralpronounssuchasthey,
them,orze,comparedto43percentofpeople
aged28to34yearsold.
OverathirdofGenZrespondentsalsostronglyagreedthat
genderdidnotdefineapersonasmuchasitusedto.Thisfigure
droppedto23percentamongmillennialswhowere28andup.
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Whataretheimplicationsofthisnameandthe
characteristicsitrepresentsforministrywiththis
generation?
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Whatdoyoumeanyougrewupwithout
theinternet?
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Digital Natives
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Whatdoyoumeanyoutalktopeopleandyoucantseethem?
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GenZershavealwaysknowhowtozoom,pinchandswipe.Theyhavegrownupwithhi-def,surroundsound,3Dandnow4D.
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GenZhasbeenraisedwithtablets,smartphones,andthedigitalworldat
theirfingertips.Weanedonsmartphones,tabletsandhigh-speedwirelessInternet,thisgroupcanbe
consideredthefirsttruemobilemavens:Theywilltakeforgrantedaworldof
wirelessconnectivity,untetheredfromtheconstraintsofalandlineoratraditionalInternetconnection.
https://www.jwtintelligence.com/2012/04/april-trend-report-examines-
the-digital-world-of-gen-z/
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Overall,Internetconnections,mobilephonesandtheabilitytotextfriendsare
valuedmorehighlythanallowancemoneyandvariousmaterialgoods,andsignificantlymorehighlythanreal-
worldactivitieslikegoingtothemoviesoreatingout.
https://www.jwtintelligence.com/2012/04/april-trend-
report-examines-the-digital-world-of-gen-z/
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https://www.jwtintelligence.com/2012/06/data-point-gen-z-attuned-to-fiscal-
realities/
Nomophobia
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FOMO
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MINTELSTUDY
THEYAREGAMERS!51%
TEENAGEBOYS
66%6-11YEAROLDS
SAIDVIDEOGAMES
WASTHEIRMAINSOURCEOFENTERAINMENT
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GenZsattentionspansaregettingshorteraswell,explainingtheir
preferenceforvideoandimagesratherthantext.
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8 seconds
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The Selfie Generation
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SnapChatCreatingConversations:OnSnapchat,
conversationsarenotonlyincludingaphotoor
video,butarebeingstartedbythem,RobertPeck,
ananalystatSunTrustRobinsonHumphrey,saidin
areportthisweek.Peoplesbehaviorischanging
sothatphotosarebeingusedasspeechinsteadof
arepositoryformemories.
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WhydidtheyleaveFacebookforSnapChatandWhisper?
Theydontwanttobetracked.
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GenZisalsomorelikelytovisitYouTubethananyothersocialsite,
with85%declaringtheirpreferenceforit;40%alsosaythattheywouldpreferinteractingwiththeirfavoritebrandsonYouTubethananyotherplatform.http://www.womensmarketing.com/blog/2015/11/meet-generation-z-part-2-the-influencers/
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http://mashable.com/2015/06/05/marketing-content-strategies-generation-z/?utm_cid=mash-com-Tw-main-link#iv9U4hkQmkqJ
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https://www.pinterest.com/charmccor/best-practices-in-using-social-media-for-
ministry/
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Whataretheimplicationsofthisnameandthe
characteristicsitrepresentsforministrywiththis
generation?
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Y=Z /
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Y vs. Z AsaresultofhelicopterparentingtheMillennials,
parentsofGenZhavebeendiscouragedfrom
smotheringandcoddlingtheirchildren.
ThishascausedGenZtobemore
self-directed,accessinganswersandinspirationonthe
internet.Theyalsoaremorelikelytoliveinmulti-
generationalhouseholdshttp://www.ideasindigital.com/step-aside-millennials-gen-z-has-arrived/
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Millennials vs.
iGen 1
4
3
2
5
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Whataretheimplicationsofthisnameandthe
characteristicsitrepresentsforministrywiththis
generation?
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Butwhatsthebestwaytoreachthem?
Communicateacrossmultipleplatforms. Connectthroughimages. Communicatethroughsnackablecontent.
Seethemasdiverse. Donttalkdown,treatthemasadults.
FeedGenZscuriosity.
http://www.ideasindigital.com/step-aside-millennials-
gen-z-has-arrived/
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InSummary
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SoRemember
Theyarenotmillennials.
Whilewecanhelptoinfluencethem,wehavetoaccepttheirreality.Theygrewupwith
phones,attentionspan,etc.
Lettheircharacteristicsbecluestohowweministertothem.