You Are Not The User: Viewing Your Website Through Your Client's Eyes
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Transcript of You Are Not The User: Viewing Your Website Through Your Client's Eyes
![Page 1: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/1.jpg)
You Are Not The UserViewing your website through your client’s eyes
www.mightysparkdesign.com 585-434-5653
Sara Cousins
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‘Cause I still haven’t found what I’m looking for…’
~ xkcd.com
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• Easily?
• At all?
Can it be found:
‘Cause I still haven’t found what I’m looking for…’
• Quickly?
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have a shelf life
WebsitesDO
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Websites DO have a shelf life
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Websites DO have a shelf life
![Page 7: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/7.jpg)
Websites DO have a shelf life
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Does your site reflect your brand?
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Does your site reflect your brand?
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Does your site reflect your brand?
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Clutter and noise…
…make it stop!
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Clutter and noise … make it stop!
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Clutter and noise … make it stop!
![Page 14: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/14.jpg)
Clutter and noise … make it stop!
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It’s a website,not War & Peace.
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It’s a website, not War & Peace.
![Page 17: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/17.jpg)
It’s a website, not War & Peace.
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Navigation:Don’t rock the boat, baby
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Navigation: Don’t rock the boat, baby
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Navigation: Don’t rock the boat, baby
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There is no fold.
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There is no fold.
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There is no fold.
![Page 24: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/24.jpg)
There is no fold.
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TrendsBe aware/Beware
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Trends: Be aware/Beware
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Trends: Be aware/Beware
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- First impressions matter -“For any given company, the homepage is it virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the ‘back’ button.”
~ HubSpot’s 16 of the Best Website Homepage Design Examples, Lindsay Kolowich May 26, 2016
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First impressions matter
1. What is this site about?
2. Does it capture my interest?
3. What am I supposed to do?
4. Do I want to share this experience?
~ Tribute Media
7 Second Test:
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First impressions matter
![Page 31: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/31.jpg)
First impressions matter
![Page 32: You Are Not The User: Viewing Your Website Through Your Client's Eyes](https://reader035.fdocuments.us/reader035/viewer/2022070512/588abd471a28ab371f8b5f05/html5/thumbnails/32.jpg)
First impressions matter
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Recap:• Ease/speed to find information
• Websites DO have a shelf life
• Site should reflect brand
• Avoid clutter and noise
• Clear, concise text/content
• Intuitive navigation
• Responsive web design
• Avoid trend pitfalls
• Make a good first impression
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When is it time to re-design?• Improve user experience (UX)
• Increase revenue
• Improve (decrease) load speed
• Improve performance
• Targeted, customizable messaging
• Deeper data tracking
Source: Why Redesign Your Website and How to Prep by Dave Schools
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Questions?
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Thank you!
Photo credits: Glasses, Kate Brady; University Website, XKCD.com; Dazed, Shannon Kringen; Newspapers, Yukio Matsuoka; Books, Brad Frost, A Response to ‘Responsive Web Design is not the Future’, Jan David Hanrath, Questions, Derek Bridges
www.mightysparkdesign.com 585-434-5653
Sara Cousins