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CLAY COUNTS & SPF

2011 SITE VISIT

Community OutcomesStrategy EffectivenessCommunity Outcomes

Enhancement Strategies

TARGETED OUTCOMES

Underage drinking prevalence outcomes

Targeted influencing factor outcomes

Clay Counts Strategies Reduce number of

youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease

Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease

2008 2009 2010 2011

33.80%28.90%

33.00%

23.70%

20.70%

14.80%

17.90%

13.20%

Clay Counts

BingePe

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Stu

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Binge Goal = 15.7% = target met

30 Day Use Goal = 25.8 = target met

Drinking trends…

BINGE DRINKING 2012 Target : 15.7% 2011 Rate: 13.2%

EXCEEDED GOAL!

30-DAY-USE 2012 Target: 25.8% 2011 Rate: 23.7%

EXCEEDED GOAL!

Project Success – multi-faceted approachSessions for high-risk studentsSchool-wide activitiesEducationReferrals

2008 2009 2010 20110.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

9.80%9.00%

9.90%

4.80%

Reduce % of youth who report that there is a very good change of being seen as cool if they drink regularly

Cool

Per

cen

tag

e o

f Y

ou

th

2008 2009 2010 201126.00%

28.00%

30.00%

32.00%

34.00%

36.00%

38.00%

27.70%

28.60%

31.00%

36.70%

increase the proportion of youth in 6, 8, 10, and 12 grades who report that if a kid drank some beer, wine, or hard liquor

in their neighborhood, or the area around where they live, they would be caught by police

Per

cen

tag

e o

f Y

ou

th

TARGETED OUTCOMES

Questions?

STRATEGY EFFECTIVENESS

Program and participant outcome data

Extent of saturation

Plotting your own strategies

Breakdown of Strategies

6th 8th 10th 12th Total

2008 0.93 0.88 0.8500000000000

01

0.99 0.9125

2009 0.91 0.91 0.8700000000000

01

0.9500000000000

01

0.91

2010 1 0.7700000000000

01

0.92 0.92 0.9025

2011 0.9 0.92 0.7700000000000

01

0.8200000000000

01

0.8525

5.00%

25.00%

45.00%

65.00%

85.00%

Clay Counts Project Success Participation Rates

Pe

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Pa

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ipa

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Extent of Saturation

790

581

229 Prevention Education

Environmental

Media

Extent of SaturationClay Counts Version

790

581

800 Prevention Education

Environmental

Media

Why such HIGH media numbers?

Every 15 Minutes MAJOR EXPOSURE

Special Edition of The Clay Center Dispatch who has a circulation of 6200

Every 15 Minutes is shown on Twin Valley Telephone’s local access channel which has 3800 subscribers

News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners

Participants, Parents, and Audience at Every 15 Minutes Event

*Saturation Patrol

*Project SUCCESS

*Media Campaign

*Every 15 Minutes

*Group presentations*Newsletters*Sticker Shock

STRATEGY EFFECTIVENESS

Questions?

COMMUNITY MOBILIZATION

Most involved sectors

Under-utilized sectors

Community readiness/awareness shift

Key leader support

Clay Counts Sectors

USD 379

Law Enforcement

Medical

Civic Groups

Volunteers

Lions Club

Youth

Groups

Parents

School Board

City/Co Gov

Rotary

Faith Community

BPW

Youth serving

organizations

Sports Parent

MeetingsFaith-

based youth mtgs

http://www.zwire.com/site/news.cfm?newsid=20465141&BRD=1160&PAG=461&dept_id=190958&rfi=8

Key Leader Support Clay Center Police Chief Bill Robinson

School Counselor Kristin Wright

Health Administrator Dana Rickley

Intial Coordinator Lisa Seley

Community Prevention Specialist Jodie Biesner

COMMUNITY MOBILIZATION

Questions?

NEXT STEPS…

Impeding factors

Continuing progress

Lessons learned

Future Plans Sustainability

Widening of Focus

Increase Recognition of Clay Counts

Impeding Factors

Proudest Moments

Culture of change

Data Movement

Collaboration and Support during Every 15 Minutes

CLAY COUNTS & SPF

2011 SITE VISIT

Community OutcomesStrategy EffectivenessCommunity Outcomes

Enhancement Strategies

Thank you!