YOU are a

How to get noticed and get known!

Aliza Sherman @alizasherman

What’s your story?

What’s your passion?

What’s your headline?

What are your topics?

My topics. Technology

Internet Mobile

Women’s issues

My topics. Women & Technology

Women on the Internet Mobile Apps

Women in Business

Media-Friendlier  

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My topics. Technology’s impact on women’s lives.

The Internet is changing our brains. Mobile apps that can save your life. How women kill their companies.

Media-Friendliest  

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Your topics. Events

Activities Resources Information

Your topics. Family-friendly Events

Activities for Kids Resources for Moms

Community information

Media-Friendlier  

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Your topics. 5 Great Events for Kids Under 5.

3 Activities to Fight the Winter Blues. Age Appropriate Birthday Gift Ideas.

Family Night Out on a Budget.

Media-Friendliest  

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Positioning.

Differentiation.

You are the expert.

Your Profile  

Your Photos  

Your Presence  

Name your topics.

Know your Audience: Subscribers

Venues Advertisers

Know the media. Know their audience.

Media outlets: Daily newspaper

Weekly magazine

Radio

TV

Media outlets: Daily newspaper

Weekly magazine

Radio

TV

Newspaper website/blog

Weekly magazine website/blog

Audio Podcast

Video Podcast, YouTube, Google

On Air, Periscope

Websites and Blogs

Social Media

Where can you add value?

Story types: Human interest Service pieces

Trends Roundups

Package the story. Expert Photos

Tips Resources

Spin the story. Make their story better. Make yourself relevant.

Be the sidebar.

Release it. Press / Editorial Calendar.

Individual pitches. Craft compelling quotes.

No attachments. Links to more information.

Who What When Why How

Who should know? What’s in it for them?

When exactly? Why does it matter?

How do they engage?

Get seen. 1.  Attend events. 2.  Take pictures. 3.  Live tweet. 4.  Bring a photographer. 5.  Bring a videographer. 6.  Be unforgettable.

Be heard. 1.  Rehearse sound bites. 2.  Speak up. 3.  Introduce yourself. 4.  Speak to groups. 5.  Approach reporters. 6.  Be helpful.

Stand out.

Stand out.

PLAN Strategy Tactics

Know Your Goals.

Who You Are Your Story

Your Expertise Your Connections

About.me

Be a resource.

What’s your story? Don’t be afraid to tell it.

Be heard.

Aliza Sherman alizasherman.com

@alizasherman