You 2.0 How to Manage & Enhance Influence Through Social Media Marketing
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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington
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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington. Power shift from company to consumer. Then. Now. The World Has Completely Changed. Individuals have a greater impact. Individuals can make things happen faster. - PowerPoint PPT Presentation
Transcript of You 2.0 How to Manage & Enhance Influence Through Social Media Marketing
You 2.0How to Manage & Enhance Influence Through Social Media
Marketing
Emily Bennington
Power shift from company to consumer
Then
Now
The World Has Completely Changed
Individuals have a greater impact
Individuals can make things happen faster
Individuals have a LOT more freedom
We Have the Power Now!
Bye, Bye “Machine”
Hello, You 2.0!
You 1.0?
Blogs
Justin Hall
“The founding father of personal blogging.”New York Times Magazine, December, 2004
Blogging Becomes Available to the Masses!
Evan Williams and Meg Hourihan of Pyra Labs launched blogger.com in August 1999.
bought it in February 2003.
200,000,000
blogs now …. and counting
#1??
??????
Why Should You Care?
45% of employers reported that they use web searches and social networking sites to screen potential employees.
from 22% in 2008. (Career Builder Survey, 2009)
There are SIX jobseekers right now for every one job available.
(CAREEREALISM, 2009)
Ready to Get Started?
You 2.0 Scope of WorkPlease note the following lists assignments due on the session date.
Session 1: January 15th
Session 2: January 22 Me 2.0 Part I SWOT analysis on a public figure
Session 3: January 29th
Me 2.0 Part IIVision Board
Session 4: February 5th
Me 2.0 Part III Personal Branding Survey
Session 5: February 12th
Reading assignments Headshot / 300 word bio uploadedBlog post uploaded (350-550 words)
Session 6: February 19th
Reading assignment Blog post Personal brand assessment
Session 7: February 26th
Reading assignment Facebook Blog post
Session 8: March 5th
Reading assignment (10) Twitter posts Blog post
Session 9: March 12th
Reading assignment (10) Twitter posts 100% complete LinkedIn profile
Session 10: March 19th
Reading assignment Nonprofit social media strategies (presentation)
Session 11: March 26th
Reading assignment Blog post
Session 12: April 2nd
Reading assignmentFacebook Fan Page updates Blog post Session 13: April 9th
Reading assignment Video resume
Homework Read Assigned Articles Upload your bio and headshot (apx. 300
words) Upload “Personal Brand Assessment” blog
post (350 – 550 words)
What is YOUR Brand?Your personal brand is made up of two things:
How you see yourself How others see you
(self-impression) (perception)
