YoozPoints_Flyer_27112015
2
• Active customers are declining by 10% year on year since 2008. – Colloquy • Unredeemed loyalty points leading to millions in liabilities. • Growing disconnect with members due to poor redemption. • 95% of adults are member of at least one loyalty programme with average balance of 3000 points. • Converts average £0.01 per point liability for £0.001 or less. • Shrinks balance sheet liabilities for unredeemed points. • Increase advocacy and referrals. • Motivating communication with members • Increase in purchase volume • Decrease in customer churn rate YoozPoints provides a complete, managed prize draw service with a range of motivating prizes from Electronics, Household and Motoring, Holidays, Flights and Accommodation, Shopping, Lifestyle and more.. so there’s bound to be a prize that is relevant to everyone Boost Redemption Convert loyalty liabilities into renewed customer engagement Redemption is critical in delivering a successful loyalty programme and member engagement BUT too often the focus is on collection rather than redemption. Research shows that 40% - 60% of points in most loyalty programmes are unredeemed leading to high programme liabilities. Ultimately programmes are often failing to offer redemption opportunities that match the points balances and aspirations of their members. From our experience there failures are not solely related to technical integration issues but more to a lack of range of redemption offerings, gamification and relevant or attainable rewards. • Low levels of redemption leading to liabilities and massive disconnect with members. • Lack of personalised redemption offerings to individual lifestyles and aspirations. KEY CONCERNS WHAT IS YOOZPOINTS ? YoozPoints is the new low-cost prize draw redemption platform for white label or multi- reward programmes. • Members can redeem small number of points for a range of prize draw entries. • Turn liabilities into assets through member engagement. • Introduce a fun element to raise member involvement. WHY IS IT IMPORTANT ? LOYALTY PROGRAMME CHALLENGES? Our recent experiences have identified a number of common challenges, including: • Poor Redemption & Engagement: WHAT IS IT THAT YOOZPOINTS BRINGS? • Offers members additional ways to redeem their reward points. • Low redemption cost / points requirements enable redemption across member base. • Increases brand engagement • Introduces extra fun element ― Often perceived as not that important from a business standpoint. ― Lack of an appealing rewards portfolio for customer to choose and ease of redemption. ― Lack of motivating communications e.g. members are not reminded on how to redeem For Loyalty Programmes For Members
-
Upload
barry-wright -
Category
Documents
-
view
54 -
download
0
Transcript of YoozPoints_Flyer_27112015
• Active customers are declining by 10%
year on year since 2008. – Colloquy
• Unredeemed loyalty points leading to
millions in liabilities.
• Growing disconnect with members due to
poor redemption.
• 95% of adults are member of at least one
loyalty programme with average balance
of 3000 points.
• Converts average £0.01 per point liability
for £0.001 or less.
• Shrinks balance sheet liabilities for
unredeemed points.
• Increase advocacy and referrals.
• Motivating communication with members
• Increase in purchase volume
• Decrease in customer churn rate
YoozPoints provides a complete, managed
prize draw service with a range of
motivating prizes from Electronics,
Household and Motoring, Holidays, Flights
and Accommodation, Shopping, Lifestyle
and more.. so there’s bound to be a prize
that is relevant to everyone
Boost RedemptionConvert loyalty liabilities into renewed customer engagement
Redemption is critical in delivering a successful loyalty programme and memberengagement BUT too often the focus is on collection rather than redemption. Researchshows that 40% - 60% of points in most loyalty programmes are unredeemed leading tohigh programme liabilities. Ultimately programmes are often failing to offer redemptionopportunities that match the points balances and aspirations of their members. From ourexperience there failures are not solely related to technical integration issues but more toa lack of range of redemption offerings, gamification and relevant or attainable rewards.
• Low levels of redemption leading to
liabilities and massive disconnect with
members.
• Lack of personalised redemption
offerings to individual lifestyles and
aspirations.
KEY CONCERNS
WHAT IS YOOZPOINTS ?
YoozPoints is the new low-cost prize draw
redemption platform for white label or multi-
reward programmes.
• Members can redeem small number of
points for a range of prize draw entries.
• Turn liabilities into assets through
member engagement.
• Introduce a fun element to raise member
involvement.
WHY IS IT IMPORTANT ?
LOYALTY PROGRAMME CHALLENGES?
Our recent experiences have identified a
number of common challenges, including:
• Poor Redemption & Engagement:
WHAT IS IT THAT YOOZPOINTS BRINGS?
• Offers members additional ways to
redeem their reward points.
• Low redemption cost / points
requirements enable redemption across
member base.
• Increases brand engagement
• Introduces extra fun element
― Often perceived as not that important
from a business standpoint.
― Lack of an appealing rewards
portfolio for customer to choose and
ease of redemption.
― Lack of motivating communications
e.g. members are not reminded on
how to redeem
For Loyalty Programmes
For Members
An effective proven solution
SOLUTIONS WHAT IS-IT? BENEFITS
Yoozpoints.com • End-to-End prize draw
management service
• Winner fulfilment and
communications management
• Social media sharing features for
members after every draw entry
• Loyalty marketing through
YoozPoints channels & partners
• Partner promotion e-codes e-
mailed with draw entry
confirmation
• £0.10 per entry e-code and you choose points redemption level
• Simple to introduce (no API required) and operate by providing fully managed prize draw platform with a wide range of draws updated regularly
• Cross-sell opportunities across syndicated draws
• Keep customers continuously engaged to increase spend and frequency
White - Label • End-to-End prize draw
management service
• Winner fulfilment and
communications management
• Social media sharing features for
members after every entry
• Partner promotion e-codes e-
mailed with draw confirmation
• Draw information and draw entry
within Programme site / on linked
Programme Branded Site –
draws remain asYoozpoints.com
“syndicated draws”
INFRASTRUCTURE & PROCESS FLOW
CONTACT US
© 2015 YoozPoints. All rights reserved. Please see www.yoozpoints.com to find out more.
(Additional redemption partner in your programme rewards store)
(new user
experience and
branded design
style provided
on programme
specifics) • Keep customers continuously engaged to increase spend and frequency
