YONEX SUNRISE INDIA OPEN

100,000,000people globally will watchLIVE the Yonex SunriseIndia Open 2013

300,000searches per month arecarried on badminton inIndia in the Internet space

200,000dollars in prize money willbe up for grabs in theYonex Sunrise India Open

165,000searches per month areabout Saina Nehwal inIndia in the Internet space

30,000number of fans expected in the Siri FortComplex to watch IndiaOpen ’13

169number ofcountries affiliate to the BadmintonWorld Federation

BigNumbers

Factoids

Game on! Yonex Sunrise India Open 2013!SUPER GAME CHANGER Come April 23, theworld’s top shuttlers will engage in a fierce battlefor the coveted Yonex Sunrise India Open title.Here is a complete guide to the tournament

1.

2.

Surprising buttrue, Saina Nehwal does nothave the IndiaSuperseries titlein her kitty so far.Go for it girl!

P Kashyap shot into thelimelight in the2012 event whenhe qualified for the Olympics

THE SUPER 6 – STARS TO WATCH OUT FOR

E-newsletter issue 1, april 15, 2013

UNLIMITED ENTERTAINMENTSaina Nehwal and men’s No. 1 LeeChong Wei to walk the ramp for topdesigner Charu Parasher with IndianOcean band to perform on April 22 atthe Welcome Ceremony of the YonexSunrise India Open 2013

LIVE ON TV!Catch the world-class badminton action live on TV from April 26-28on sports broadcastingchannels, NEO Prime and Sony Six. Watch thisspace for the schedule!

AUTOGRAPH SESSION!A meet-and-greet sessionwith the top badminton starsat the Yonex AutographBooth at DDA Squash andBadminton Stadium (Siri FortIndoor Complex)

BADMNINTON CLINIC!A world-class shuttler to helpyoungsters enhance their skills inan interactive badminton clinic atthe Genesis Global School, NoidaExpressway

“Saina is one

of the most

popular Indian youth icon

today. She carries herself

with amazing elan and grace

and it’s obvious why she is in

hot demand for

fashion shows”

–Charu Parasher

Fashion designer

HOW?IN ALL, the total prize money in the offingfor the Yonex Sunrise India Open is $200,000.The Super Series tournament offers thebiggest prize money in Indian badminton

WHAT?IN 2011 the IndiaOpen was inductedinto the presti-gious BWF Super-series category oftournaments. TheYonex SunriseIndia Open 2013will be the thirdedition of one ofthe biggest bad-minton tourna-ments in the world

WHO?IN SAINA Nehwal Indian bad-minton has one of the biggest iconof the game today. World No.1men player, Lee Chong Wei, worldNo. 4 women player, JulianeSchenk, and a host of other top-50players will be seen in action

WHERE?IN Siri Fort Complex, India has one of the grandest venues inthe world, ready to host one of the most prestigious bad-minton tournament. Come April 23-28, a galaxy of stars willdescend at the CWG 2010 badminton and squash venue

Previous winners – Yonex Sunrise India OpenYear Men's Women's Men's Women's Mixed

singles singles doubles doubles doubles

2012 Shon Li Xuerui Bodin Issara Jung Kyung-eun Tantowi AhmadWan-ho Maneepong Kim Ha-na Lilyana Natsir

Jongjit

2011 Lee Chong Porntip Hirokatsu Miyuki Maeda Tantowi Ahmad Wei Buranaprasertsuk Hashimoto Satoko Lilyana Natsir

Noriyasu Hirata Suetsuna

catch

the buzz!

WomenSaina Nehwal, world No. 2Aiming to win her maiden Yonex Sunrise India Open 2013, Indian hopes in women’s singles rests on herJuliane Schenk, world No. 4The German star is geared up to give the local favourite and arch-rival Nehwal a run for her moneyRatchanok Intanon (Thailand), world No. 8All-England 2013 runners-up, the 18-year old Thai will be looking to win her first Superseries title

MenLee Chong Wei (Malaysia) world No. 1

The winner of the inaugural edition in 2011 will aim to exert his authority once again on the Indian soilMathias Boe/Carsten Mogensen (Den) world No. 1

The Danish pair are all set for the tournament and smash their way to the Yonex Sunrsie India Open title

Parupalli Kashyap, world No. 7After winning the Syed Modi International India Grand Prix

last, the Indian stays upbeat about the $200,000 event

Marketing & events partner

Parupalli Kashyap has sight set on Yonex Sunrise India Open 2013

The Yonex Sunrise India Open has in the past provedvery lucky for Parupalli Kashyap. It was here last yearthat he qualified for the 2012 London Olympics whichcatapulted him into the limelight.

The 26-year-old shuttler hasn’t look back since andafter making it to the last-8 stages of the Olympics,he also annexed his first international title at theSyed Modi India Grand Gold in Lucknow 2012. Hisconsistent performance at the highest level hasfinally rewarded him with a top-10 rankings regularyin the last few months.

Currently world No.7, Kashyap is geared up for theIndia Open 2013 and is aiming to become the first In-dian shuttler to win the tournament.

“I always enter a tournament aiming to win and

nothingchanges in the

Yonex Sunrise IndiaOpen. I have lot of points to

defend, but my focus will be towin the tournament,” saidKashyap.

The Hyderabad-based shuttleradded, “It is true that Indian playersdid not have much luck in the previ-

ous editions of the tournament but Ihope things change this year. I have a

very good chance to win the tournamentthis time and am really hoping to become

the first Indian to clinch the India Open

Supserseries and lead the way for my compatriots.” Kashyap, who will be one of the top-seeded players

and lead the Indian men’s challenge in the $200,000tournament feels the huge level of expectation moti-vates him to deliver better.

“The tag of being one of the tournament favouritesis actually a good thing and it keeps me motivated.At no point do I feel any sort of pressure due to thehuge expectations. It only helps me in performingbetter,” he said. Kashyap was knocked out in thequarterfinals of this year’s All-England Championshipbut he says the experience has helped him and helearnt a lot from the mistakes.

“I was playing well in the All-England, but madefew errors that cost me the tournament. I have defi-

nitely carried a lot of positives from the tournamentand it will help me in my future endeavours,” said the2012 London Olympics quarterfinalists.

Asked to comment on the biggest threat to his am-bition in the Yonex Sunrise India Open, Kashyap saidhe does not underestimate anyone and everyoneposes a potential threat to him in the tournament.

“It has not been very long that I broke into the top-10. Things have changed suddenly for me and frombeing an underdog I have started appearing as top-seeded player. So it shows that anyone can shift gearsand be a force to reckon to. So I take every match se-riously and avoid getting complacent,” addedKashyap, who is also an ICON player in the $1-millionIndian Badminton League.

Yonex Sunrise: In the game since four decadesAs part of its commitment to the game of badminton, Yonex-Sunrise works closely by sponsoringbadminton at every level from recreational clubs, schools, and colleges to numerous major international championships across the world. This year, 2013, marked the 30th consecutive yearof the company’s sponsorship of the All-England Championships, one of the longest continuedsponsorships of any major sporting event in the world. Domestically, Yonex-Sunrise's sponsorshipprogrammes works with majority of states badminton associations, badminton academies, reputable badminton coaches, potential and talented players and influential semi-promoters tobring more local talent to the fore.

BAI: Taking badminton to glorious heights The Badminton Association of India (BAI) is the governing body for badminton in India. Based inLucknow, BAI is an association registered under the Societies Act and affiliated to the BadmintonWorld Federation, Badminton Asia Confederation, and the Indian Olympic Association. BAI wasformed in 1934 and has been holding national-level tournaments in India since 1936. BAI conducts international tournaments in India like the India Open Superseries, Syed Modi IndiaGrand Prix, national championships in all age categories, selects team and conducts the trainingcamps for international tournaments like the Olympic Games, World Championship and othertourneys, looks after the training of technical officials, umpires, to keep Indian badminton abreastof the changes in the rules, and takes path-breaking initiatives like the Indian Badminton Leagueto promote the sport.

E-newsletter issue 1, april 15, 2013

Welcome Note –BAI President

Get latest updates on social media

Currently ranked seven in the BWF world rankings, Kashyap is geared up to meet home expectations

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“The tag of being one of the tournamentfavourites is actually a good thing and itkeeps me motivated. At no point do I feel anysort of pressure due to the huge expectationsfrom and it helps me in performing better”

“I always enter a tournament aiming to win and nothing changes inthe Yonex Sunrise India Open. I have lot of points to defend, but my focus will be to win the tournament”

Dear Friends

It gives me great pleasure towelcome all of you, passionatebadminton lovers, to the YonexSunrise India Open 2013, whichis the Indian leg of the OSIMBWF World Superseries. There isan unprecedented buzz andexcitement around Indianbadminton today and it gives usgreat encouragement andmotivation as we get set tohost the third edition of theprestigious India OpenSuperseries.

The tournament is back withmore power-packed action in theoffing, off the court entertain-ment, a fashion show and liveband at the ‘Welcome Cere-mony’, and a very tough field inall the five categories that willmake it perhaps the most com-petitive badminton tournamentin India. The nation looks for-ward to watching Saina and therest of the Indian Team mem-bers putting their best feet for-ward.Go for it Team India!

See you at the tournment!

Dr Akhilesh Das GuptaBAI President, MP

YONEX-SUNRISE INDIA OPEN 2013 VENUE: DDA SQUASH AND BADMINTON STADIUM, SIRI FORT SPORTS COMPLEX, NEW DELHI DATE: APRIL 23-28, 2013

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