yoc krämer
-
Upload
itb-berlin -
Category
Documents
-
view
843 -
download
1
description
Transcript of yoc krämer
![Page 1: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/1.jpg)
“Think beyond Apps – think Web App”
Björn Krämer
Head of New Business Mobile Marketing, YOC Group
![Page 2: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/2.jpg)
The mobile Internet has become standard in recent years - worldwide
Mobile vs. stationary:2011: 1.100 millions2013: Inflection point
Smartphone penetration:10% worldwide28% in Europe
![Page 3: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/3.jpg)
Applications conquered the market over time and convinced by their usability
500.000 Apps(overall since launch App Store 2008/07/11)
>
![Page 4: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/4.jpg)
The downside: Apps must be developed for each operating system individually,…
![Page 5: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/5.jpg)
…for maximising the mediapenetration of the mobile internet
m
![Page 6: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/6.jpg)
This is time-consuming and expensive!
![Page 7: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/7.jpg)
What would be the optimal solution?
![Page 8: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/8.jpg)
One App for all App stores?
![Page 9: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/9.jpg)
14.03.2011
iPhone Smartphone Web-enabled
deviceTablet PC
The solution.
- A product which combines the advantages of native
applications with those of the mobile web -
![Page 10: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/10.jpg)
14.03.2011
App-specific functions
3/14/2011 10
A native user experience due to more functions
Scroll- /slide effects
Individual menu designs
Embedded multimedia
contents
Access to the geo localization
function for location-based
services
.
![Page 11: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/11.jpg)
14.03.2011
App stores as marketing tool
3/14/2011 11
Launcher apps tab the marketing potentials of the app stores
App stores as multipliers
Deployment in the respective app store
Native-programmed structure
![Page 12: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/12.jpg)
“You Don’t Need an App for the Web”
Jim Balsillie, CEO RIM
![Page 13: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/13.jpg)
![Page 14: yoc krämer](https://reader034.fdocuments.us/reader034/viewer/2022051513/547ea36bb47959bb508b4c05/html5/thumbnails/14.jpg)
14.03.2011
Contact
Björn KrämerHead of New Business Mobile Marketing
Telefon: +49 (0) 30 726 162 -218
E-Mail: björn.krä[email protected]