Y o a n a M . O b r e g o n

5737 SW 27 ST, Miami, FL 33155 | 786.200.0292 | ymobregon@gmail.com | www.lovedotyo.com

PROFILE Possess skills in working on various projects simultaneously to develop, coordinate and manage revenue generating programs to increase brand awareness and achieve personal and corporate goals while ensuring client loyalty and retention. Experience in business development, multi-channel marketing campaigns and event management with an understanding of business and media operations and strategic budgeting.

EDUCATION Ai Miami International University of Art & Design June 2011 Bachelor of Arts in Fashion Merchandising Cum Laude 3.76 GPA | Dean’s and Honor’s Lists Florida International University 2006 – 2008 Mass Communications Program Magna Cum Laude WORK EXPERIENCE Funkshion Fashion Week | Project Manager November 2012-Present

° Manage Funkshion Fashion Week and petitePARADE ° Develop new systems to create a more efficient work flow for events ° Create 360* multi-platform sales proposals

Televisa Publishing + Digital | Events and Promotions Coordinator January 2012-November 2012 ° Develop creative activation ideas to promote brand awareness and visibility within the US Hispanic and Latin

American markets ° Create 360* multi-platform sales proposals incorporating print, digital and event activation opportunities while

maximizing client needs ° Understand and utilize industry research to create various marketing campaigns focusing on events and

promotions in the US Hispanic and Latin American markets ° Project manager for Vive Vanidades Décor project consisting of a customized print booklet and iPad application

catered to a specific client Developed and managed product from initial stages to production and delivery Managed all aspects including: development of sales proposal, overseeing initial planning stages by

organizing deadlines calendar for materials needed, organize all necessary elements to create customized print booklet and digital application, handle all communication between client and production teams, manage writers, graphic designers, printing companies and app designers in order to fulfill project deadline and successful release date, ensure client satisfaction and handle promotion of booklet and app with customized call-to-action pages

° Project manager for national networking events for emerging Hispanic professionals: Emerge series (4 cities) Managed all aspects including: researching emerging Hispanic cities, contacting local organizations,

establishing partnerships, ensuring client satisfaction, following through with sponsorship fulfillment, negotiations with local venues, local outreach to ensure attendance, promotion of event, creation of event’s social media sites and management of PR team

° Project manager for customized Cosmo 40 Beach Bash event Managed all aspects including: development of event idea according to client needs, venue

acquisition, logistics, negotiations with vendors and participating partners, budgeting, ordering customized premiums and props, ensuring client satisfaction, local outreach to ensure attendance, promotion of event and management of PR team

° Project manager for 6th annual swim fashion show during Miami Swim Week: Cosmo Summer Splash Managed all aspects including: Venue acquisition, logistics, negotiations with vendors, budgeting,

customizing call-to-action pages, securing live performance and making necessary arrangements, ordering customized premiums, implementing creative means of show’s presentation, involved in castings and fittings for fashion show, ensuring client satisfaction, local outreach to ensure attendance, promotion of event and management of PR team

Televisa Publishing + Digital | Advertising Operations Coordinator April 2011 – January 2012 ° Generated and implemented process flow and excel templates to make corporate commissions more efficient-

allowing extra time in schedule to work on events and promotions ° Create sales proposals for account executives ° Utilize industry and market research in reports and presentations for clients ° Manage contracts and compensation plans for all account executives and sales representatives ° Analyze sales to create detailed weekly reports for budget and corporate goal purposes ° Plan and organize event and promotions details for fashion shows; Cosmo Summer Splash and

Vanidades Magia de la Moda ° Plan and organize event and promotions details for nationwide corporate networking events; Emerge Miami,

Emerge Los Angeles and Hispana Leadership Summit ° Plan and organize event and promotions details for upscale recognition ceremony; Vanidades Icons of Style

Y o a n a M . O b r e g o n

5737 SW 27 ST, Miami, FL 33155 | 786.200.0292 | ymobregon@gmail.com | www.lovedotyo.com

Televisa Publishing + Digital | Promotions Internship September 2010 – December 2010 ° Plan and produce Vanidades 50th Anniversary Gala in New York City ° Plan and produce Vanidades Magia de la Moda ° Organize, plan and coordinate details for national corporate events: Emerge and HLS ° Create sponsorship opportunity packages for events

love.yo (www.lovedotyo.com) | Freelance Blogger November 2010 – Present ° Develop personal website for blogging purposes ° Research and blog about topics of interest for target audience ° Implement Search Engine Optimization ° Generate website statistics and visits for advertising opportunities

Obregon Insurance, Corp. | Licensed 2-20 Agent / Owner January 2010 – Present ° Start up personal business within insurance industry ° Manage office with over 20 insurance company appointments ° Manage team of sales staff and support staff ° Organize office goals and sales commissions ° Organize monthly performance evaluations with sales team

FASHION SHOW EXPERIENCE Lanvin Spring/Summer; Mercedes Benz Swim Week; Bubble Rock Media Fashion Week; Miami International Fashion Week; Funkshion Fashion Week; Rene Ruiz Bridal; Valentino Fall/Winter; Lingerie Miami; Sex and the City Exhibit; Chanel Trunk Show; Ocean Drive Fashion Week AWARDS

° National Honor Society of Collegiate Scholars Award ° Magna Cum Laude Honor Society Award ° 2-20 Insurance License

SKILLS SUMMARY Marketing Communications and Fashion Business Marketing, Special Events and Public Relations

° Management ° Business and technical writing ° Negotiation ° Public speaking ° Organization ° Time management ° Leadership and teamwork

Computer Proficiency ° Microsoft Office Word, Excel and PowerPoint ° Adobe Photoshop ° InDesign CS4 ° Outlook and Exchange ° Quickbooks ° Skilled in Apple and PC computers

Languages ° Trilingual: English, Spanish, French

References and Portfolio Available Upon Request