Ch 11 – Inference for Distributions YMS - 11.1 Inference for the Mean of a Population.
YMS 2012 pinterest_marketing_for_merchants
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Connecting with Customers to Drive Revenue
Wednesday, August 8, 2012
@caseycarey
#YMS2012
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Pinterest lets you organize and share all
the beautiful things you find on the web.
People use pinboards to plan their
weddings, decorate their homes, and
organize their favorite recipes.
“ “
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Pinterverse
18%
36%
37%
39%
42%
44%
45%
11%
23%
14%
10%
22%
39%
18%
Footwear
Jewelry, Handbags &Accessories
Health & Beauty
Flowers, Food, Drinks, &Gifts
Art, Art Supplies, & Hobbies
Clothing & Apparel
Home, Garden, & Pool/Spa
Buy Browse
1 in 4 purchased an item they browsed*
20.5MM 85% female
25-54 years old
middle class
58% visit 1+ times/week
*Bizrate Insights Image Sharing 2012
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1. Is your brand Pinteresting? – consider target market, brand image, product categories, available resources (time, images, etc.)
2. See what has been pinned from your site
pinterest.com/source/mywebsite.com
3. Decide who you are on Pinterest – think themes/stories, not products
4. Add the Pinterest “Follow” icon to your site, consider adding “Pin It” icons to your product pages
5. Start by creating 3-6 pinboards incrementally over time
6. Share other’s content – re-pin to your boards to complete your story
7. Use quality images and keep the content fresh
8. Enjoy the referral traffic (more than Twitter and Facebook combined!)
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Be Pinworthy
› Use high quality images (192 to 600px
wide and up to 5000px tall)
› Use a filename with keywords (chrome-
cobra-wool-hoodie-black.jpg)
› Pin from an original permalink source
› If you upload an image, add a link to the
appropriate content
› Include analytics tracking in links as
appropriate
› Add a keyword-rich description, limit to
about 200 characters
› Add price if appropriate
› Also pin videos
Pinboards are the front-door
› Use a keyword-rich name
› Use a compelling cover image
Make Sharing Easy: Pin-It Widget
› Select best image
› Add suggested comment
Get Social
› Follow, like, comment, and re-pin
› Integrate with Facebook
Follow the Rules
› Image rights to use
› No promotions or spamming followers
Pinvana
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