YMCA website by Thrive Internet Marketing 2012
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Transcript of YMCA website by Thrive Internet Marketing 2012
WELCOME!THANKS, WE’RE GLADYOU COULD JOIN US TODAY.
TODAY’S PRESENTERS:
IAN HARTTENJAMES HARSH
Friday, March 30, 2012
WHY ARE WE HERE TODAY?
TO PROVIDE YOU A WORLD CLASS YMCA WEBSITETHAT BUILDS LOYALTY AND NEW MEMBERSHIP
ySITE INTRODUCTION
Friday, March 30, 2012
ySITE INTRODUCTION
OUR AGENDA FOR TODAY
01 OUR COMPANY AND PRODUCTSWHO WE ARE, WHAT WE DO AND WHY WE LOVE IT.
02
03
OUR DEVELOPMENT PROCESSA STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE
LIVE ONLINE DEMOLEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERING
Friday, March 30, 2012
ySITE INTRODUCTION
OUR COMPANY – QUICK HISTORY
LAUNCHED IN 1994FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000.
CREATED TOLEDO.COM IN 1997A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH
FULL SERVICE DIGITAL MARKETING AGENCYBECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAIN
Friday, March 30, 2012
ySITE INTRODUCTION
THE THRIVE TEAM - TEAM OF 10 FULL TIMERS
IAN HARTTEN FOUNDER/DIRECTOR
JOHN EIKOST SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM
JEREMY ALDRICH INTERACTIVE DESIGNER
GWEN BETTS INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST
BRITTANY NORTON JUNIOR SOCIAL MEDIA SPECIALIST
EMILY RIPPE SOCIAL MEDIA SPECIALIST & CONTENT EDITOR
BEN SNYDER VIDEOGRAPHER
TRACY COX FINANCE DIRECTOR
5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING.
BRANDY WIMBERLY PROJECT MANAGEMENT & SERVICES SPECIALIST
JAMES HARSH SALES AND SUCCESS MANAGER
Friday, March 30, 2012
ySITE INTRODUCTION
OUR COMPANY – EXPERIENCE
550 SITES DEVELOPEDOUR BREAD AND BUTTER SERVICE. BEEN THERE, DOING THAT, AND HOPE TO KEEP IT UP.
260 HOSTED WEBSITESWE’VE GOT SPACE FOR YOUR SITE...
+
35 SOCIAL CAMPAIGNS MANAGEDWE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGN
Friday, March 30, 2012
A INSTANT YMCA WEB SOLUTION
DEPLOYED IN ABOUT 6 WEEKS START TO FINISHCUSTOMIZED TO YOUR YMCA
ySITE INTRODUCTION
OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE
Friday, March 30, 2012
ySITE LAYOUTS – TWO TO CHOOSE FROM
LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE
WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENT
DESIGN #1www.ymcademo.com
DESIGN #2www.ymcademo2.com
ySITE INTRODUCTION
NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES.
Friday, March 30, 2012
ySITE LAYOUTS – YMCA BRANDING MANDATES
ySITE INTRODUCTION
WE FOLLOW THE YMCA NATIONAL BRANDING MANDATE
Friday, March 30, 2012
ySITE LAYOUTS – MANY COLOR OPTIONS
ySITE INTRODUCTION
APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1
LINK: WWW.YMCADEMO.COM
Friday, March 30, 2012
ySITE WEB SOLUTION - CORE FEATURES LIST
✓ CREATE NEW PAGES YOURSELF
✓ ACCEPT SECURE DONATIONS
✓ UPDATE NAVIGATION MENUS
✓ SEND BROADCAST EMAILS
✓ ACCEPT NEW MEMBER REQUEST FORMS
✓ PROMOTE CORPORATE PARTNERS
✓ MULTI LOCATIONS SUPPORT
ySITE INTRODUCTION
CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM
LINK: WWW.YMCADEMO.COM
Friday, March 30, 2012
THINGS YOU WILL WANT TO DO WITH A ySITE...STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERS
Friday, March 30, 2012
TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
THINGS YOU WILL WANT TO DO
YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF
SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE.
THIS HELPS YOU COMPLETE AGAINST
LOCAL GYMS.
Friday, March 30, 2012
TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
THINGS YOU WILL WANT TO DO
YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF
SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE.
THIS HELPS YOU COMPLETE AGAINST
LOCAL GYMS.
Friday, March 30, 2012
BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS
THINGS YOU WILL WANT TO DO
AUTO EXPIRE THE GUEST PASS
TOURS = NEW MEMBERS
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
TOP FEATURES - START AN INTRANET FOR VOLUNTEERS
THINGS YOU WILL WANT TO DO
PASSWORD PROTECTED AREAS OF THE WEBSITE
FOR STAFF AND VOLUNTEERS ONLY
Friday, March 30, 2012
TOP FEATURES - ACCEPT ONLINE DONATIONS
THINGS YOU WILL WANT TO DO
IN MEMORY OF....IN HONOR OF.....
Friday, March 30, 2012
TOP FEATURES - POST NEWS REGULARLY
THINGS YOU WILL WANT TO DO
KEEP YOUR MEMBERSHIP UP TO DATE ON WHAT IS HAPPENING
INSIDE YOUR YMCA.PRINT LESS
QUICK SUMMARY VIEW THAT LINKS TO AN
EXTENDED VIEW WITH PHOTOS AND DETAILS
Friday, March 30, 2012
TOP FEATURES - POST Y JOB OPENINGS
THINGS YOU WILL WANT TO DO
LINK: http://www.ymcademo2.com/index.php?src=jobs
Friday, March 30, 2012
TOP FEATURES - SURVEY YOUR MEMBERSHIP
THINGS YOU WILL WANT TO DO
ASK YOUR MEMBERSHIP TO RATE YOUR YMCA
ASK THEM HOW YOU ARE DOING ON A SCALE OF
1-10
http://www.ymcademo.com/index.php?src=forms&id=Customer+Survey
Friday, March 30, 2012
TOP FEATURES - CONTROL YOUR FACEBOOK PAGES
THINGS YOU WILL WANT TO DO
CONTROL YOUR FACEBOOK BUSINESS
PAGE CONTENT WITH EASE
ADD ADDITIONAL MENU TABS AND CONTENT
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
TOP FEATURES - CREATE PHOTO ALBUMS
THINGS YOU WILL WANT TO DO
EASY TO UPDATE YOUR PHOTOS INSIDE YOUR
SITE
LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photo
Friday, March 30, 2012
TOP FEATURES - CALENDAR VIEWS
THINGS YOU WILL WANT TO DO
CONTROL YOUR FACEBOOK BUSINESS
PAGE CONTENT WITH EASE
ADD ADDITIONAL MENU TABS AND CONTENT
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
YOUR WEBSITE IS YOUR MARKETING FOUNDATION
NEXT SLIDE: WEB SITE REVIEW AND TUNE UP
ySITE INTRODUCTION
DRIP EMAIL
BLOG POSTINGS
BROADCAST EMAILS
WHITE PAPERS
TRADITIONAL ADVERTISING
SOCIAL MEDIA
PRESS RELEASES
YOURYMCA
WEBSITESEARCH TRAFFIC
Friday, March 30, 2012
HIRE US TODAY!OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY.
CONTACT US FOR A LIVE DEMO
JAMES HARSH 419-776-7000 [email protected]
Friday, March 30, 2012