YMCA of Regina

Elements of an effective tour

Step 1 - Introduction

Friendly Greeting Introduce yourself Personalize your tour - ask questions “Why did you choose to come to the YMCA?” “What are you interested in doing when you

are here?”– Focus information on areas of interest (ex. Basketball,

Swimming, Fitness Classes Weights)

Note

Use a tour form to ensure that you cover all important points

By the time someone has requested a tour, they have usually decided to purchase a membership, the tour is one of the last steps in an individual making a decision

During your tour, use language that assumes they have already purchased a membership

Step 2 Features

Locker Rooms– Women’s Plus (Health Club)

– Men’s Plus (Health Club)

2 Pool - 25 yards & 15 yards Conditioning Centre Track

Step 2 Features

Gym Courts (2 Racquetball, 2 Squash courts) Power Pacing Area Personal and Group Training YMCA Childare & Youth/Pre-school

Programs

Step 3 Benefits - Focus on the Benefits not the features Pool -

– A lane swim is offered 4 times a day. – Works both upper body and lower body. – Aquafit classes, great exercise no impact on joints.

Kiddie Care– offered throughout the day so you can drop your

child off for a visit and go for a work out at the same time

Step 3 Benefits - Focus on the Benefits not the features Conditioning Centre

• one of our staff can give you an orientation to the equipment and set you up on a program

• We have a wide variety of equipment so you can crosstrain (utilize different exercises) in your routine to help reduce boredom

• Friendly atmosphere which has a lot of natural light

• Personal and Group Training available

Step 3 Benefits - Focus on the Benefits not the features Gym

• we offer over 75 fitness classes each week• whenever the gym is not being used for a class you can

sign out equipment from the front desk and use the gym - shoot baskets

• Drop in volleyball on Tuesday nights. Drop in basketball during other evenings

Track• indoor running track for walking and jogging• wide variety of Fitness classes offered

Step 4 Important Information

Volunteers Organization - point out volunteer board

YMCA is a charity - point out Annual Support board

YMCA membership can be used anywhere– all across Canada– around the World

YMCA is an International Organization

Step 5 Benefits and obstacles

Listen for Positive and Negative Cues– “I know a lot of people here.”

• “We serve over 40,000 people in Regina . We offer a wide variety of programs which gives members a chance to meet other people.”

Step 5 Benefits and obstacles

Prospective member watches basketball• “Are you interested in Basketball? We have Drop-

in basketball Monday and Wednesday evenings.”

“I don’t know how to use this equipment.” • We have trained staff that can show you how to use

all of the equipment and set you up with a program. We also have personal trainers that can assist you with your program.”

Step 5 Benefits and obstacles

“When are you open?”• “Our YMCA is open from 5:45 am till 10:00 pm

Weekday; 7am-7pm Weekends and Holidays).

• “What time do you think you would come to the YMCA?”

Invitation to join

Discuss costs and payment options at the end of the tour

“What payment method would you prefer?” Would you like to use the pre-authorized

checking method or you can pay the full fee up front.

“When can I sign you up for an orientation?”

Only 3 Responses

YES– sign them up

Maybe– you may want to offer a guest pass

NO– Find out why and record information on tour

sheet.

Summary

Make sure you are a great host and give the potential member a positive feeling about the YMCA

Make friends for the YMCA. Give enough information to create a comfort level

Smile & be friendly