1. SummaryLinka bezpečí isn´t here only for abused children. Most of the parents don´t realize that it´s been here for allthe young people having any kind of issues and problems. We are going to present some questionsthat children might find difficult to ask about theirparents. Our campaign is named ''How do I tell my parents that…?'' Facebook content shows to parentsthat in their youth they didn´t talk about everythingwith their own parents. Fans will have a chance to answer model questions in special app and afterwardsthey will find out if they were correct or not and theywill receive feedback as well. We will tweet model questions instead of children about their problems. Wewill make the series of short videos with the absurd situations on our theme „How do I tell my parentsthat…?“ on YouTube.

2. Written Submission of the CampaignCreative Insights

•In our targeting group are people that are 25 yearsold and above. They have children and take a goodcare of them. They think their children havefantastic lives without any problems but they are wrong because adolescence can be the most stressful part of our life. Linka bezpečí isn´t hereonly for abused children. Most of the parents don´trealize that it´s been here for all the young peoplehaving any kind of issues and problems. Evenchildren from „normal families“ have issues thatwere never brought up to attention of theirparents. We are going to show parents that Linka bezpečí may be of a great help for their children as well as for themselves. And they should donatemoney this institution. We are going to presentsome questions that children might find difficult to ask about their parents. Our campaign is named''How do I tell my parents that…?'' We will use these themes across social platforms and in a different ways.

What Is Our Solution?

•Linka bezpečí Facebook Page: Content that showsto parents that in their youth they didn´t talk abouteverything with their own parents. App: everyonecan try to be a consultant in Linka bezpečí. Fanswill have a chance to answer model questions and afterwards they will find out if they were correct ornot and they will receive feedback as well. At theend of the app page they will be able to find outuseful information about Linka bezpečí.

•Linka v bezpečí Twitter account: We will tweetmodel stories instead of children about theirproblems. Children will ask followers for advice and then act based on the answers. We will change thefictional child character every week.

•YouTube: We will make the series of short videoswith the absurd situations on our theme „How do I tell my parents that…? For example „Dad, how do I tell you that I´m gay?“, „Mum, how do I tell you thatI don´t like your new boyfriend?“

How It Will Work?

•We will bring traffic from all platforms to thewebsite klublinkyvbezpeci.cz.

•Facebook page will communicate our messagethrough graphics and discussions that we willinitiate (for example: What have you never told to your parents?).

•The app will help us with sharing content and inviting new fans. And it will collect e-mails fornewsletter with premium educational content.

•Twitter will have viral function. It will be personaland very impressive. We will regularly promote thewebsite too.

•On Facebook and Twitter we will answer allquestions about all ways of donating money.

•Youtube will be support for Facebook content and we will use seeding for the web traffic. All videoswill content message, how to donate money forLinka bezpečí. They will be functional itself.

3. The Use of 3 Social Media Platforms

Facebook Twitter YouTube

4. Facebook

5. Twitter

6. YouTube