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Print Your Own Makeup

INSIGHTS / 27TH MAY 2014

01

INSIGHT N 1CONTENTS

02 03

How to Disrupt a BillionDollar Industry

04How it Works

06Three Steps

08New Influencers

09I Am Unique

10Homemade

11Mink Gets It Right

13 14Printing or Make-Up

15A Blue Ocean

17More Info

HOW TO DISRUPTA BILLION DOLLAR

INDUSTRY WITH3D PRINTING

WORDS by YKONES EDITORIAL TEAM

Lors de la dernire confrence TechCrunch Disrupt qui sest tenue du 5 au 7 mai 2014 New York, le projet Mink - qui figurait parmi les six finalistes a t prsent par sa conceptrice, Grace Choi.

Le projet Mink est un projet dimprimante 3D qui permet dimprimer du maquillage. Si elle na pas remport le premier prix, limprimante Mink fait dj beaucoup parler delle

Depuis 2011, le webzine TechCrunch organise la confrence annuelle TechCrunch Disrupt San Francisco, New York et Pkin. Cest lvnement tech le plus couru des Etats-Unis. Les leaders de la technologie sy runissent pour prsenter leur vision du futur. Cest aussi loccasion pour une startup de se faire connatre en gagnant le premier prix remis par un jury prestigieux.

During the first TechCrunch Disrupt conference, which took place on May 5th 7th 2014 in New York, the project Mink one of six finalists was presented by its designer, Grace Choi.

Mink project is a 3D printing project that enables make-up to be printed. Though the Mink project did not win the first prize, the it has been causing quite a stir

Ever since 2011, the webzine TechCrunch has been organizing the annual TechCrunch Disrupt conference in San Francisco, New York and Beijing. Its the most popular tech event in the United States, where leaders of technology come together to present their vision of the future. Its also a great opportunity for start-up to make a name for themselves by winning the first prize, which is determined by a prestigious jury.

02

TECHCRUNCH / NEW YORK 2014

En prsentant limprimante Mink, Grace Choi apporte la technologie cosmtique directement dans nos foyers, aboutissement ultime du Do It Yourself.

Le domaine de la beaut est particulirement concern par le home made. Chacun y va de son tutoriel ou petite astuce pour partager ses secrets.

Avec son imprimante maquillage, Mink est le paroxysme mme du concept de beaut la maison.

By presenting the Mink printer, Grace Choi brings cosmetics technology directly to our homes, the latest version of Do It Yourself.

The beauty sphere is especially concerned with the homemade, synonymous with sharing secrets, tutorials and clever tricks.

With its make-up printer, Mink is the pinnacle of the beauty at home concept.

03

THE MAKEUP INDUSTRY MAKES A WHOLE LOT OF MONEY ON A WHOLE LOT

OF BULLSHITGrace Choi, CEO Mink

Watch: tcrn.ch/1vf8eUt

TECHCRUNCH / NEW YORK 2014

04

lorigine de Mink il y a Grace Choi. Diplme de la prestigieuse universit dHarvard, elle nen est pas sa premire invention (matriel mdical, bijoux) et se dcrit elle-mme comme serial inventor .

Avec Mink, Grace Choi espre dmocratiser le maquillage et le rendre accessible tous...

Contraction de make-up et ink , limprimante 3D conue par Grace Choi cre nimporte quel type de maquillage : blush, fard paupire, fond de teint ou encore gloss lvres.

Cette imprimante nouvelle gnration est capable de matrialiser nimporte quelle teinte partir dune simple photo prise sur le Net.

The Mink story started with Grace Choi. A graduate of Harvard University, she is know for her love of invention (medical equipment, jewelry), and describes herself as a serial inventor.

With Mink, Grace Choi hopes to democratize make-up, rendering it accessible to all...

Contraction of make-up and ink, the 3D printer designed by Grace Choi creates any type of make-up: blush, eye shadow, foundation and lip gloss.

This new generation of printer is capable of generating any shade from a simple photo or image taken from the net.

PRINT YOUR MAKE-UP

HOW ITWORKS?

05

WERE GOING TO LIVE IN A WORLD WHERE YOU

CAN TAKE A PICTURE OF YOUR FRIENDS LIPSTICK

AND PRINT IT OUTGrace Choi, CEO Mink

06

HOW IT WORKS

THREE STEPS

THE RESULT

Slectionner une couleur nimporte o sur le web

laide de la pipette.

Select a color from anywhere on the internet with the help of a

pipette.

SelectionImporter la teinte sur le

logiciel de retouche photo pour y rcuprer le code

couleur.

Import the shade to the photo retouching software to receive

the color code.

Chaque pastille de maquillage obtenue grce Mink se range dans des tuis prvus pour. Lutilisateur se compose ainsi sa propre palette de maquillage, personnalise et unique.

Each make-up pastille printed using Mink fits into pre-prepared cases. Thus, the user designs her own make-up palette, which is completely personalized and unique.

CodingImprimer. Mink mlange des pigments colors la poudre

ou crme de maquillage incolore.

Print. Mink mixes color pigments with colorless powder

or cream make-up.

Printing

07

PRINT YOUR MAKE-UP

08

THE NEWINFLUENCEURS

Elles ont entre 15 et 25 ans et racontent sur YouTube et sur les blogs comment se maquiller et quels produits utiliser. Elles ont parfois plusieurs millions dabonns et leurs vidos font des millions de vues.

Plus suivies (plus influentes ?) que les gries et les mannequins, elles contribuent changer la faon dont les consommateurs abordent la beaut.

They are between 15 and 25 years old and they tell us how to apply make-up and what products to use on YouTube and on blogs. Sometimes they have millions of followers and their videos receive millions of views.

More influential than fashion icons and models, they are changing the way consumers approach beauty.

PRINT YOUR MAKE-UP

0:02 / 6:00

Subscribe

Bethany Mota

6,160,000

5,000,46062,060 1,237

Bethany Mota, 18 yrs old, 6 million YouTube followers

Les services de personnalisation en ligne soignent notre besoin dexpression et de personnalisation.

Des chaussures personnalises par Nike au sac pliage sur mesure chez Longchamp, les marques utilisent massivement le digital pour renforcer le sentiment de personnalisation.

Nike Id, desormais disponible sur votre mobile.

Online customization services satisfy our need for expression and personalization.

From personalized shoes by Nike, to the custom-made pliage bags by Longchamp, brands are really embracing the digital to strengthen the experience of personalization.

Nike ID, now available on your Smartphone

09

IAM

UNIQUE

PRINT YOUR MAKE-UP

10

A la tl, dans les rayons de nos magasins, les outils multifonctions qui fleurissent nos intrieurs repoussent les limites du fait maison, nous offrant la qualit professionnelle en un clic Le home made est de plus en plus associ la qualit et au plaisir.

Revolution culinaire, les robots menagers placent la cuisine gastronomique a portee de main.

On the TV and in the shop aisles, multifunctional tools that fill up our rooms push the boundaries of homemade, providing professional quality at just a click More and more, homemade is associated with quality and pleasure.

A culinary revolution, food processors bring gourmet cuisine to our fingertips.

PRINT YOUR MAKE-UP

HOMEMADE

Simple, ludique, conomique. Limpression 3D Make-Up sinscrit dans des tendances lourdes et va profondment modifier notre rapport aux produits de beaut.

Simple, fun and economical. 3D printing Make-Up is part of trends and will profoundly change our relationship to beauty products.

11

PRINT YOUR MAKE-UP

MINKGETS

ITRIGHT

MINK

12

PRINT YOUR MAKE-UP

Un logo Xerox sur une publicit Este Lauder. Une abration aujourdhui, mais demain ?

Si la commercialisation de Mink prvue au printemps 2015 promet de redistribuer les cartes du secteur de la beaut, quel avenir pour les 55 milliards de dollars de lindustrie cosmtique ?

A Xerox logo on an Este Lauder advertisement. Today an aberration, but tomorrow?

If the marketing of Mink planned for Spring 2015 promises to rewrite the codes of the beauty industry, what future does it hold for the 55 billion dollar cosmetic industry?

13

PRINT YOUR MAKE-UP

PRINTINGOR MAKE-UP ?

Premiering October 2014

14

PRINTINGOR MAKE-UP?

Rvolution technologique et sociale, Mink est destin combattre lhypertrophie des prix des cosmtiques. Le prix annonc est pour linstant de 300$. Un prix important pour des particuliers. Mais verrons-nous arriver des bars maquillage imprim ou les clientes iront imprimer le maquillage de la couleur de leur choix ?

Approuvs par lagence de sant amricaine, limprimante Mink et les matriaux quelle ncessite se situent largement en-dessous des prix du march... pour une qualit identique.

La dmocratisation des cosmtiques de luxe est en marche. Limprimante Mink ne va pas se limiter contenter les beauty addicts. Cette innovation technique a tout pour reprsenter un bouleversement marketing considrable, en passe de modifier nos modes de production et consommation.

Un nouveau march est train de naitre.

A technological and social revolution, Mink is destined to fight the excessive growth of prices in cosmetics.The announced price tag is $300. A significant expenditure for private individuals. But will we eventually see the arrival of printed make-up bars where clients will go to get make-up printed in the color of their choice?

Approved by American health and safety agencies, the Mink printer and the materials it requires are largely situated below market pricesfor exactly the same quality.

The democratization of luxury cosmetics has begun. The Mink printer will not only delight beauty addicts. This technical innovation has all the potential to completely overturn the market, changing our ways of production and consumption forever.

A new market is about to be born.

PRINT YOUR MAKE-UP

Sephora, Nocib, LOral, YSL Beauty, Gemey-Maybelline Loin dtre en pril, les marques phares du secteur de la beaut sont sur le point dembrasser ce bouleversement.

Color Bar, expertise personnalise, distributeurs automatiques de maquillage les opportunits sont illimites ! Praticit, instantanit, libert et choix illimit. Mink satisfait les dsirs du consommateur en un clic.

Gain de temps et gain dargent, limpression de maquillage en 3D est galement une aubaine pour toucher des populations situes en zones recules, loin des sites de distribution.

Sephora, Nocib, LOral, YSL Beauty, Gemey- Maybelline Far from being in danger, these pioneers in the beauty sector are embracing this upheaval.

Color Bar, personalized expertise, make-up vending machines the opportunities are endless! Practical, instantaneous, illimited Mink satisfies all consumer desires in one click.

Save money and time, 3D make-up printing is also a once in a lifetime chance to reach remote areas that are far from distribution sites.

15

ENDING NOTE

ABLUE

OCEAN

16

IMPRESSION 2.0

THE INVENTION

OFPRINTING

ISTHE BIGGEST

EVENTIN

HISTORYVictor Hugo

Notre-Dame de Paris (1831)

Intress par linnovation technologique et lindustrie make up ? Prenez un instant pour lire cet autre article.

Are you interested by technological innovation and the make-up industry? Take a moment to read this article.

17

ENCORE

MOREINFO

Mirror, Mirror in the App: Whats the Fairest Shade and Shadow of Them All?

READ ARTICLE

Mink at the Disrupt NY 2014 Startup Battlefield Finals

WATCH VIDEO

INSIGHTS / 27TH MAY 2014

CREDITS

E D I T O R- I N - C H I E F

Olivier Billon

A R T D I R E C T O R

David Corti

W R I T E R S

Elodie TramoyAlizee Perrin

C O P Y- E D I T O R

Richard Bridgman

P H O T O G R A P H Y

Kedrov, Sansaire.com, Techcrunch.com, Hiroko Masuike

I L L U S T R AT O R S

Yulia Yemelianova, Verabonsai, Hauvi, Puruan

C O N TA C T

Ykone, 28 Rue du Sentier75002 Paris, Francecontact@ykone.com

Ykone is a Paris and New-York based agency proud to help Fashion and Luxury brands to connect with their clients and fans on the social web. We build social media strategies, organize international conferences, manage

brand pages on social networks, help brands work with digital influencers and create many types of content.

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