Yippie Yard
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Transcript of Yippie Yard
T A C T I V A T E + D E L L A I N W Y N W O O D
There is a palpable craving for physical community, culture, and great food.
We are not proposing to launch a finite, linear entertainment space, but instead an entirely new
medium to bring people together.
From how the space is launched to the way camaraderie generating activities are structured, the
Yippie yard + della food lab will be about providing space and nourishment for the doers, the creators,
and those focused on living life to the fullest.
T A C T I V A T E ’ S Y I P P I E Y A R D
Sophisticated savagery
Battle and brawl with special operations veterans and the creative community of Miami
Create a community and culture of rigor, camaraderie,
and resilience
D E L L A B O W L S F O O D L A B
Radically delicious healthy, and affordable food in an urban oasis
Vibrant, globally-inspired plant-based bowls served on site and delivered within a five-mile
radius
Innovative food lab approach based on real-world, real-time collaborative dining experiences
with target community
O P P O R T U N I T Y
Miami is in the throes of a cultural reformation and is establishing a reputation as a growing hub for start-up
businesses and innovation. The city’s infrastructure is rapidly changing to accommodate this shift with the introduction of organizations like WeWork, NeueHouse, and Rokk3r Labs.
One of the main attractions of Miami is the healthy lifestyle it offers, yet there is still a significant void in the fields of
alternative entertainment and accessible health food.
To ensure Miami’s sustainable cultural development, creative dining and entertainment options need to keep pace with market trends and Miami’s promising start-up ecosystem.
M I S S I O N
Tactivate and della bowls aim to launch a pop-up venture in Wynwood focused on providing a holistic,
healthy, and activity-centric entertainment and dining option.
T H E V E N T U R E
We are combining forces to create a shabby-chic yard game and healthy dining environment in
Wynwood where physical entertainment, nutritious food, and training are meshed into one seamless and
highly differentiated experience.
This hybridized experience combines offerings that consumers are unaccustomed to
experiencing together.
B A T T L E + B R A W L
Elite military special operations veterans training and yard game offerings
Physical training modalities that combine military tactical and resiliency training with whole body
endurance workouts
Alternative educational classes: Permaculture in business, urban escape and evasion, silent disco yoga, urban agriculture, urban wild edibles and
foraging walks, and survival training
Unconventional adult yard games including Battle Balls, inflatable sumo suit wrestling, inflatable
boxing gloves
Bi-weekly morning training sessions
Off-grid infrastructure including bicycle-powered smoothie bar and solar power
E A T + D R I N K
Delicious, nutrient-rich food served in a fun atmosphere at an affordable price
Quick service restaurant format with efficient delivery and catering services
Private events and dinners
Shabby chic décor and lounge ambiance
Collaborations with local producers and craftsmen for rotating beer and cocktail
installations
T A C T I V A T E T E A M
Luigge RomanilloAir Force Pararescueman
Founder, ADAPTAGEAR
Matt TalbotFormer Air Force Pararescueman
Mathew GriffinFormer Army Ranger
Co-founder, Combat Flipflops
Chris KlafteneggerAir Force Pararescueman
Former Navy Recon Corpsman
Matt SutterfieldSERE Instructor
T A C T I V A T E A D V I S O R S
Vilas DharLegal Counsel, Tactivate
Co-Founder, Dhar Law
Lou HaackFormer Air Force Pararescue CMSgt
Joi ItoDirector, MIT Media Lab
Craig MullaneyFormer Army Ranger
New York Times best-selling author Rhodes Scholar
Anthony SandbergFounder, OCSC Sailing
Peter ThumFounder, Ethos Water and Fonderie 47
Former Director, Starbucks Foundation
D E L L A T E A M
Jeffrey BranaDirector of Culinary Operations
Gena HamshawMenu Designer and Nutritionist
Juan RochaixRestaurant Operations and Brand Strategy Consultant
Laura KatzBrand Strategist and Creative Director
Trina SargalskiPublic Relations Strategist
D E L L A A D V I S O R S
Romy DruckerMarketing Strategist
Shikhar GhoshHarvard Business School Senior Lecturer, Entrepreneurial Management
Beth KaplanPresident and COO, Rent The Runway
Dan KatzOwner/Operator and Founder, Meatball Kitchen
Jim RudolphPrincipal, McKnight Realty Partners
Zach Weprin
Co-Founder, FUSIAN Sushi
R E L E V A N T E X P E R I E N C E
Co-Founder of Brooklyn Boulders (Somerville and Chicago), a venture that built and launched large-scale hybrid climbing and innovation centers across the country. In two years, he launched over 70,000 sq. ft. of space using strategies that yielded over 3500 pre-sale members prior to grand openings with zero traditional ad or marketing spend
Conceptualized and launched the Active Collaborative Workspace, an unconventional internationally recognized collaborative workspace model built on the premise that physicality stimulates innovation and creativity. The model is designed to blur the lines between work, life and play
Launched Tactivate, an initiative which cross-pollinates special operations veterans and the startup ecosystem
Ten years of diverse experience in the health and wellness sector
Evaluated gaps in the healthy fast casual space and gained essential experience at concepts such as Freshii, Meatball Kitchen, and Fusian fast-casual chains
Successfully tested della bowls concept, menu, and COGS assumptions with ~500 customers in focus groups at Harvard Business School, and pop-up events and catering in Miami, Boston, and Cincinnati
Harvard MBA, 2014
J E S S E L E V I NFounder, Tactivate
D E L L A H E I M A NFounder, della
FastCo
Active Workspaces
CNN
Urban Daddy
Boston Magazine
Chicago Tribune
NPR/WLRN
Miami New Times
P R E S S