Yhs personal branding_2014_slideshare
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Transcript of Yhs personal branding_2014_slideshare
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PERSONALBRANDINGWORKSHOP17th March 2014 at the Young Hoteliers Summit in Lausanne
Youri Sawerschel, Bridge.Over Group
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WIN
WHAT YOU LOVE
WHAT PAYS WELL
WHAT YOU ARE
GOOD AT
RICH BUT
BORED
HAPPY
BUT POOR
JUST A
DREAM
HOW TO GETYOUR DREAM JOB?
Chart by David Hamil
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How did it get so late so soon?
Don’t wait to work on your personal
branding!
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WHAT DO THEY STAND FOR?
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PEOPLE BRANDING
?Why is it important?
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The job market has changed
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GET THE JOB YOU WANT
ATTRACT CLIENTS
CONVINCE PARTNERS
ATTRACT INVESTORS
LAUNCH YOUR BUSINESS
ENTER BUSINESS SCHOOL
FAST-TRACK YOUR JOB EVOLUTION
A good personal branding will help you:
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PICK 3 VALUES THAT REPRESENT YOU
SKILLS (SOFT + HARD)
CHARACTER TRAITS
WORK EXPERIENCE
Generous, outgoing, go-getter, diplomatic, straightforward, visionary, passionate
Academic excellence, languages spoken, training, specific diploma,
large network
Corporate, International exposure, Entrepreneurial ventures, charity, pro-bono
work, out-of-work/study projects
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FOR INSTANCE:
ENTREPRENEUR
RISK TAKER
CREATIVE
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CAN YOU PROVE IT?
VALUE 1
VALUE 3
VALUE 2
YOUR BRAND CLAIMS
YOUR BRAND PROOFS
RISK TAKER
ENTREPRENEUR
CREATIVE
CLIMBED KILIMANJARO
CREATED 2 STARTUPS
GRADUATED IN DESIGN
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DEFINE YOUR VALUES
TEST & PROVE THEM
WRITE YOUR ELEVATOR PITCH
Blog
LinkedinPublications
Referrals
Interviews
Networking eventsExtra-curricular activities
CV
Speaking engagements
Pro bono activities
1
2
3
YOUR UNIQUE
POSITIONING
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@YouriSawerschelBridge.Over Group
THANK YOULearn more on bridge-over.com
This presentation has been prepared exclusively for the internal use of the recipient and does not carry any right of publication or disclosure to any other party. This presentation is incomplete without reference to and should be viewed solely in conjunction with the oral briefing provided by Bridge.Over Group S.A. Neither this report nor its content may be used for any other purpose without prior written consent of Bridge.Over Group S.A. The information in this presentation is based upon publicly available information and reflects prevailing conditions and our views as of this date, all of which are accordingly subject to change. In preparing this report, we have relied upon and assumed, without independent verification, the accuracy and completeness of any information available from public sources. The information contained in this presentation is of general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Whilst the information presented and views expressed in this presentation and the oral briefing have been prepared in good faith, Bridge.Over Group S.A. accepts no responsibility or liability to any party in connection with such information or views.