“Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth...
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Transcript of “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth...
![Page 1: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/1.jpg)
“Yes, we’re selling grilled cheese. But if we lose the conversation
piece, is it really worth it?”
Murrill OakesColumbia University FeelGood
![Page 2: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/2.jpg)
Talk to Me
![Page 3: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/3.jpg)
“Are there any tips on how to engage in dialogue without sounding preachy or boring? Some new
members are a little hesitant to have dialogues just because there is
so much great information to learn.”
It’s not about information.It’s about relationship.
![Page 4: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/4.jpg)
Information vs. Relationship
Information
Relationship
![Page 5: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/5.jpg)
Communication
What
How
Why
Click Here
![Page 6: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/6.jpg)
Communication“People don’t buy what you do. They buy why you do it.”
• “Why” is your purpose…why you do what you do; why you’re involved
• “What” speaks to our rational brain; “Why” speaks to our emotional brain
• A great message does bothWhat
How
Why
} Rational
} Emotional
![Page 7: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/7.jpg)
The Elevator Exercise…
What
How
Why
![Page 8: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/8.jpg)
Some “Why” Examples
• FeelGood is about working with others to make a difference in the world…about seeing that I matter.
• FeelGood is about making the world a better place for everyone.
• FeelGood is about creating a more just and sustainable world.
![Page 9: “Yes, we’re selling grilled cheese. But if we lose the conversation piece, is it really worth it?” Murrill Oakes Columbia University FeelGood.](https://reader035.fdocuments.us/reader035/viewer/2022070401/56649f1d5503460f94c345e9/html5/thumbnails/9.jpg)
Summary…
• Start with the WHY…make it personal• Ask questions and listen• Follow the 80/20 rule…say just enough to
get them talking 80% of the time• When you get to the WHAT and HOW of FG
or our partners, have visual aids to support you if needed!