Yes, we can – Social and Collaborative Search

A. Frank & T. Sharon

Yes, we can – Social and Collaborative Search

כן, אנחנו יכולים – חיפוש חברתי ושיתופי

אריאל פרנקמחלקה למדעי

המחשבאוניברסיטת בר-אילן

[email protected]

טלי שרוןSharon-IT

[email protected]

2 A. Frank & T. Sharon

Contents

• Ways of Search?!

• Web 1.0, Web 2.0, Web 3.0, Web X.0…

• Social (Networking) Search

• Collaborative Search


Googlism


Nowadays: Solitary Search!


Option: Kibitzer Search!?


Option: Same Room Search!?


Option: Collocated Search!?


Option: Video Conference Search!?


Focus: Social (Networking) Search


Focus: Collaborative Search


Contents


• Web 1.0, Web 2.0, Web 3.0, Web X.0…




“The good, the bad and the”…


Web 2.0

,Open Gardens blog, Ajit Jaokarhttp://opengardensblog.futuretext.com/archives/2005/12/mobile_Web_20_w.html


Web 1.0, Web 2.0, Web 3.0, Web X.0…


Where are we headed!?


Contents


• Web 1.0, Web 2.0, Web 3.0, Web X.0…




Social (Networking) Search

• Web search based on social (networking) information and cues gleaned from friends or friends of friends, etc.

• We will review:1. SideStripe

2. AdaptiveBlue Glue

3. SemantiNet/headup

18 A. Frank & T. SharonA. Frank & T. Sharon

SideStripe

• SideStripe is a great new way to find and share information with your friends.

• SideStripe search is a lot like Google, but rather than focusing on the worlds copious amounts of random information, it focuses on information that is relevant to the searcher by putting a face behind the search result.

• Every search result is from someone that you know from your social network; you can trust the results because you know the source.

• You can use SideStripe in Facebook and on Google to improve your search experience.


SideStripe



Works in Google and Facebook


SideStripe on FaceBook

• Direct search for useful information

• No need to search profiles, etc.

• Example: wine



SideStripe on Google

• Example search: acura cars (full image in next slide)• Search Results will also include a SideStripe Widget –

provides a taste of the social results that your friends have provided.


SideStripe


SideStripe Actions

• Write a Review: Share reviews of anything with friends.

• Write a Note: Post a note that will be searchable by your network.

• Bookmark a Link: Make a bookmark, write a post about the selected link (the page that you are on will be automatically loaded into the bookmark app), rate the link, and then post it.


AdaptiveBlue Glue

• Firefox add-on that automatically connects you with friends around things you (and them) visit.

• Appears on your current page to show you friends who looked at the same things you are looking at and what they thought!

• It uses semantic recognition technology that automatically identifies things – books, music, movies, wines, stocks, movie stars, recording artists, and more.

• Active on Amazon, Netflix, Last.fm, Wine.com, Yahoo! Finance and others.


Glue Interface


Invite your friends to Glue!


Glue Tour (1)


Glue Tour (2)


Glue Tour (3)


Glue Tour (4)


Glue Tour (5)


Glue Tour (6)


Glue Demo

• http://www.getglue.com/

• View Glue Video


SemantiNet

• Brings relevant online content to the user (rather than the user to the content).

• Relevant personal information can be: – entered on their Web site – provided by users through use of SemantiNet – or extracted from "traffic data" generated by

browser use.• Provides a customized contextual browsing experience

by collecting relevant information from common social networks and established Web sites.


SemantiNet Interface


SemantiNet Demo


Example of Social Graph


SemantiNet headup

• headup is a Firefox add-on.

• It shows you how your social circle relates to your interests.

• Involves and enriches your interactions by:– Finding you content created and discussed by

your friends. – Suggesting materials that relate to your friends'

discussions and creations.


headup Interface


headup Settings


headup Rational

• You can use headup to identify people, companies, places, bands, movies, books and more; it has a basic understanding of the relationships between them.

• Examples:– Discover which of your friends like a particular

band and gain access to the band's videos and lyrics. – Find blog posts and stock news about a company

and discover which of your contacts work there. – Get alerted about your friends’ birthdays and see

which books they’re likely to enjoy as a gift.


headup Dynamics

• headup displays discoveries and recommendations on most popular Web services.

• Displays the information and rich media content it discovers in an overlay interface that appears above your Firefox’s active tab.

• Accessed by highlighting a word on a page and using right-click menu option to “headup this”.

• This way you can enjoy the relevant content headup discovers for you without ever having to lose focus on your point of origin.


headup Demo

• www.headup.com• http://www.youtube.com/watch?eurl=http%3A%2F%2

Fwww.headup.com%2Findex.html&feature=player_embedded&v=sZnwOKvtQ6M&gl=IL

• Watch headup – The Semantic Web Firefox addon


Contents


• Web 1.0, Web 2.0, Web 3.0, Web X.0…




Collaborative Search

• Web search based on collaborative efforts of (groups of) people with similar interests that:

– explicitly vote for search results relevancy to directly influence search rankings.

– undertake together an exploratory search (long-term information seeking).

• We will review:1. Google SearchWiki

2. Yoople!

3. Microsoft SearchTogether


Google SearchWiki

• SearchWiki lets you customize your Google Web Search results.

• Allows re-ranking, deleting, adding, and annotating search results.

• With just a single click you can:– move results you like to the top or add a new site.– Remove results that you don't feel that belong.– Write notes attached to a particular site.

• Google remembers your changes that will be shown every time you do the same search in the future.


SearchWiki Interface

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SearchWiki Notes Seeing


SearchWiki Collaboration

• SearchWiki is available to signed-in Google users; changes stored in your Google Account.

• The changes you make only affect your own searches.

• But SearchWiki can also share your insights with other searchers.

• You can see how the community has collectively edited search results by clicking on the "See all notes for this SearchWiki" link.


SearchWiki Demo

• SearchWiki: make search your own, The Official Google Blog, http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html

• http://www.youtube.com/watch?v=t8Pl1H0dIXE&feature=player_embedded

• Watch Google lead engineer, Amay, demonstrate a few ways to use SearchWiki


Yoople!

• Yoople! = Yahoo + Google + People

• Yoople! is a collaborative search engine whose mission is to build humanized Web searches thanks to everybody out there.

• Shifting search results will increase or decrease their "Yoople! factor" in such a way that further searches for the given term will show results in the order improved by their Yoople!'s shifting factors.


Yoople! Interface


Yoople! Shifts

• On the right side of every result you can see how many times it has been shifted.

• The color of the boxes is based on the comparison between the positions of the given results in Yoople! and Yahoo!: – purple box:

Position in Yoople! is higher than in Yahoo! – green box:

Position in Yoople! is the same as in Yahoo! – grey box:

Position in Yoople! is lower than in Yahoo!


Yoople! Shifts

– purple box: Position in Yoople! is higher than in Yahoo!

– green box: Position in Yoople! is the same as in Yahoo!

– grey box: Position in Yoople! is lower than in Yahoo!


Yoople! Information

• Rolling over a shift box gives information about the result: – position in Yoople! (or Your Yoople! Position,

just after your changes to the order). – original position in Yahoo!.– the Yoople! Factor and how many times it has

been shifted.

• All changes will affect the main order presented and everybody will see the effect of what others did and collaborate with all towards the final goal: creating smart results!


Microsoft SearchTogether

• SearchTogether is a free IE plug-in that allows people to collaborate on Web searches at the UI level.

• SearchTogether supports both synchronous and asynchronous collaboration styles.

• It can benefit any group of people who are interested in investigating a topic together:– students working on a group report

– colleagues working on a joint project

– friends planning a shared vacation

– and other social activities.

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Activation of SearchTogether Session

63

Sign-in to SearchTogether


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Sessions and Actions


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SearchTogether Annotations



Example Contacts & Summary


SearchTogether Collaboration

• SearchTogether's collaboration features: – group query histories

– split searching

– page-level rating and commenting

– automatically-generated shared summaries

– peek-and-follow browsing

– integrated chat

• SearchTogether allows each group member to customize their search engine preferences; choices include Windows Live Search, Yahoo!, and Google.


SearchTogether Links

• SearchTogether (Beta), Microsoft Research, http://research.microsoft.com/en-us/um/redmond/projects/searchtogether/

• SearchTogether Beta Download, http://research.microsoft.com/en-us/downloads/fa64a85d-3443-481c-aadf-dccf30c24824/default.aspx

• SearchTogether Tutorial, http://research.microsoft.com/en-us/um/redmond/projects/searchtogether/tutorial.html


Still solitary searching(?-:

Yes, we can – Social and Collaborative Search

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