YES WE CAN: Innovating out of a recession (Dr. Norman Lewis)
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INNOVATING OUT OF A RECESSION Dr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA 10 September 2009 YES WE CAN
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Transcript of YES WE CAN: Innovating out of a recession (Dr. Norman Lewis)
INNOVATING OUT OF A RECESSIONDr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA
10 September 2009
YES WE CAN
…but they’re open
R&D
Global shift
COUNTRY R&D SPEND (US $, billions)*
USA 368.8
Japan 138.8
China 86.8
Germany 69.3
France 43.36
South Korea 35.89
UK 35.6
Russia 25.12
Taiwan 16.55
* Main Science & Technology Indicators, OECD, December 2008, p1
r&D
326,266
105,503 Amazon.com
Amazon.co.uk
…because it was difficult!
The spin-off coefficient
Era of short-term pragmatism and institutionalised risk-aversion
Risk culture
R&D, predictability and expected outcomes
The precautionary principle
The quest for predictability
The process of minimising unpredictable outcomes is a
process that raises pragmatism and the knowable to an
operating principle
This is not how innovation really happens
Fail often to succeed sooner
Success is the one per cent of your work that results from the 99 per
cent that is called failure
The future?
The biggest danger we face is not that our
expectations are unrealistic
Rather, it is that they are too low and we
achieve them!
NEXT?WHY?
WHY NOT!
Thank you
http://futures-diagnosis.com
