Yes, iTouch: a case study of the first Brazilian news media for tablets Prof. Ms. Soraia Herrador...

Yes, iTouch: a case study of the first Brazilian news media for tablets

Prof. Ms. Soraia Herrador Costa Lima

Professor at Centro Universitário Estácio Radial de São Paulo e Serviço Nacional de Aprendizagem Comercial (SENAC)

Brazil

Paper submitted to the 13th International Symposium for Online Journalism

Austin, Texas / April 20-21, 2012


Brasil 247 Released on March, 13th, 2011

Two daily editions

News and articles about culture, politics,

economy, technology, media, agriculture,

celebrities, ecology, sports and trips.

Website

Social media accounts (Facebook, Twitter)

Segmented newspapers in three states and

Brasília, capital of Brazil (Bahia 247, Brasília

247, Rio 247 and Pernambuco 247).

iPads, Android platform and mobile 40.000 downloads (apps) – iPad


Research questions

RQ1: Why is Brasil 247 structured as a digital version of

magazines, both in content and design?

RQ2: What are the challenges for news vehicles for tablets in

Brazil?

RQ3: What are the differences and the similarities between

online journalism and the journalism made for tablets?


Inside Brasil 247Inside Brasil 247

The vehicle is guidelined by four

standards: interactivity, plurality,

agility and democracy

40 people involved

News agencies

The content of the journal is

hybrid and depends on the

platform that the reader uses.


Content analysisContent analysis

Two daily editions: 6 a.m. / 8 p.m.

Editorships: “Poder” (Power); “Brasil” (Brazil);

“Mundo” (World); “Economia” (Economy);

“Portfolio” (Portfolio); “Agro” (Agriculture);

“Eco” (Ecology); “Cultura” (Culture); “Mídia &

Tech” (Media & Technology); “Games & Apps”;

“Esportes” (Sports); “Seu Dinheiro” (Your

Money); “Motor” (Engine); “Oásis” (Oasis).

Cover page

Imagem (“Image”)

Ajuda (“Help”)


Content analysisContent analysis Bottom part

“Nova Edição” (New Edition); “Biblioteca” (Library); “Últimas Notícias” (Last News); “Conteúdo” (Content)

Top part Audio volume control;

favorites news (“Favoritos”), index (“Índice”), back and forward icons; share



Each edition (rough average)

23.9 news not signed (provided by news agencies or

journalists not mentioned)

5.3 news with credits to journalists

2 articles (the articles appeared only in the two first

months of the vehicle)

29.3 news, which had photos or videos



Texts are always available on the left side, and images and videos on the right

Texts amiable Language is clear, objective and

simple Humor or incisive comments Two daily editions: the news aren't

the same and issues are rarely repeated

Problems


Interactivity, usability Interactivity, usability and navigabilityand navigability

“Ajuda” (Help)

3G or Wi-Fi

iOS or Android

News feed (RSS)

Facebook

Twitter

Contact


Advertising issuesAdvertising issues

5 advertisements in each edition (rough

average)

Interaction

Government publicity (66,6%)


ConclusionConclusion

Its structure has improved during its first year The publishers and journalists learned how to make a new vehicle for this

technology, and readers are still dealing with how to use all the possibilities provided by tablets

Journalist content is similar to online journalism Many images and videos to illustrate the news Advertisements are very interactive The vehicle still have problems with revision and it's hard to access the

first issues Since February, 2012 you can only access the latest issues (no

more than three weeks)


AcknowlegmentsAcknowlegments


ContactsContacts

[email protected] Facebook: Soraia Lima Twitter: @soraialima

mailto:[email protected]

Yes, iTouch: a case study of the first Brazilian news media for tablets Prof. Ms. Soraia Herrador...

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