Yeni Nesil İşModelleri-Bulut Bilişime IBM Yaklaşımı · PDF fileYeni Nesil...

Swissotel the Bosphorus, İstanbul / 15 Şubat 2012

Baran Erdoğan

Business Development Executive

Cloud and Managed Services

IBM Global services

Yeni Nesil İş Modelleri- Bulut Bilişime IBM Yaklaşımı

Agenda

• Cloud Computing-Quick Recap

• Weapons of innovation

– Private Cloud

– Public Cloud

• Innovating business in Turkey with IBM SmartCloud

• Conclusion

Cloud Computing -Recap

Cloud Computing

Cloud computing is a model for enabling

cost effective business outcomes

by using

shared application and computing services.

Cloud Computing

Cloud is a new delivery and consumption model providing visibility, control and automation:

• On-demand self-service

• Ubiquitous network access

• Resource pooling

• Request driven provisioning and scheduling

• Measured service / Pay-per-use

Cloud Computing – Service Models

Services

Software

Hardware

Cloud Components

Business Processas a Service

(BPaaS)

Platform as a Service

(PaaS)

Software as a Service

(SaaS)

Infrastructure as a Service

(IasS)

Cloud Services

Co

mp

on

en

ts

Customers consume business outcomes (e.g. payroll processing, HR) by accessing business services via Web-centric interfaces on multi-tenant and sharedinfrastructures without the need to manage or control the underlying resources

Customers use applications (e.g. CRM, ERP, e-mail) from multiple client devices through a Web browser on multi-tenant and shared infrastructures without the need to manage or control the underlying resources

Customers use programming languages, tools and platforms to develop and deploy applications on multi-tenant and shared infrastructures with ability to control deployed applications and environments without the need to manage or control the underlying resources

Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources

Spectrum of Deployment Options

EnterpriseData Center

Private Cloud

ManagedPrivate Cloud

HostedPrivate Cloud

SharedCloud Services

PublicCloud Services

EnterpriseData Center

Third-party operated

Enterprise

Third-partyhosted andoperated

Enterprises Users

� Free� Register� Credit Card� Click to contract

Hybrid

Private Public

Economics of Computing are Changing

Tool to Rethink and ReinventE

ffic

ien

cy

Tra

nsfo

rmatio

n

Rethink IT

Reinvent Business

• Rapidly deliver services

• Integrate services across cloud environments

• Increase efficiency

• Faster time to market for new services

• Focus on differentiated processes

• Meet changing customer expectations, realtime access to technology

IMPROVED OPERATIONS

INNOVATIVE BUSINESS MODELS

20

20

20

19

20

18

20

17

20

16

201

5

201

4

201

3

201

2

201

1

201

0

200

9

200

8

200

7

Where are we now?

We’re here

Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010

Source: Gartner Report 2010

Weapons of Innovation

Private Cloud

Cloud-Enabled Data Center Model

Service Request & Operations

Self-service UIAdministrators

Virtual Servers, Storage, Network

Service AutomationService Automation ProvisioningProvisioning

MonitoringMonitoring Usage & AccountingUsage & Accounting

BSSBSS OSSOSS

Cloud Administration

Service Management

Dev & Test Zone QA Zone Production Zone• Application Lifecycle

Management• Development Tool

Integration

• Multi-tier infrastructure

• Multi-tier infrastructure• Web / App / Database

Private Cloud Stack

IBM Tivoli

Monitoring

IBM Systems Director / VMControl

Tivoli Service Automation Manager

Tivoli Provisioning ManagerV

M

VM

VM

x86

VMware, KVM, ;LP

AR

LP

AR

Power

PowerVM

VM

VM

System z

zVM

SONAS, SVC, XIV ;

Common management

platform drives

delivery economics

Robust virtualized

infrastructure delivers high

utilization, runtime

choice for workload

IBM Tivoli

Usage andAccounting

Manager

Cloud Management

Cloud Endpoints

IBM Systems and Platform Management drive event information,

energy utilization & monitoring,

availability, etc up to service

mgmt

Service mgmt

Is more effective with

well instrumented,

dynamic platforms

Tivoli Usage & Accounting Manager

pHyp Hypervisor

CPU Memory Disc Network

VMware Hypervisor

CPU Memory Disc Network

Tivoli Service Automation Manager

Provisioning Manager

ServiceAutomation

Manager

Usage &AccountingManager

ServiceRequest Manager

catalog, only

TSAM Web UI TSAM Admin UI Mail Client Linux VM TUAM UI

Tivoli Process Automation EngineOrchestration workflows

AIX VM AIX VM AIX VM Linux VM Win VM Linux VM

Business user selects service offering from

the service catalog (a software stack),

defining the start and end dates when they

need the service. Available capacity is

checked.

A service request is generated, forwarded to

SRM. This acts as an audit trail for who

requested what, how much and when.

1

23

4

5

6

6

7

8

9

11

Administrator approves the request if

necessary (many levels of approval are

possible with customisable workflow), and

reservation for the resources is made.

Triggers Mgmt plan hypervisor

selection, resource reservation, writes

metering record when completed,

tracks relationship of VM to requestor.

Drives fine-granular TPM workflows

for aix, windows, Linux VM(x86/System p & z) creation.

Creates AIX LPAR definition on HMC,

deploys image from NIM, connects to

VIO storage, applies network IP / VLAN,

security, and instantiates OS & SW

stack.

Creates VM machine from image

template, and applies network IP/

VLAN, security credentials, and

instantiates OS & SW stack.

Virtual machine is started

and becomes ready to use.

Security credentials, and

network access details

are emailed to the

requestor

Provisioning event is

recorded with accounting

details so that resource

usage can be tracked.

Usage reports can be analysed many

ways and traced to service offering,

requestor, and resources. Details could

be fed to billing system to generate

invoices.Overall timeline from request to operational virtual

machine, can be from 5 mins to 60+ mins

(depending upon size of image payload)

10

TUAM applies rate and cost

information to resource

usage details to generate

financial reports.

IBM Cloud on İzmir BCRS Center

IT Service management� Availability� Information security�Capacity

Management� Performance

management

Cusotmer Satisfaction� IBM Quality � Focus on your

services instead of infrastructure

CAPEX�Hardware�Software

Operational investments� IT Infrastructure Management�Help Desk�Data Center

What do we provide İzmir Cloud

• Production systems

• Disaster Recovery systems

As a Summary:

• Your whole IT infrastructure

What workloads are inside İzmir Cloud

Sanallaştırma KatmanıVirtualization layer

Operating system layer

Middleware/Database Layer

Hardware layer

Network Layer

Cusotmer

IBM

Application Layer

Backup

Monitoring

ISEC

Kapasite Yöneti

mi

Performance

Management

Availability

Management

IT Service Management

Incident/Problem/change

managemen

t

İzmir Cloud General Overview

Smart Business Desktop Cloud

Mapping User Groups

Data Entry WorkersLimited

Customization/ apps

15% 15%Structured Task

WorkersStandard/Adv.Customization/

apps

Shared Services

Virtual Client

Knowledge workersLimited multimedia

and device redirection

30% 30%Knowledge

workersStd/Adv.

multimedia and device

redirection, mobile

Knowledge workersMobile,

disconnected

10%

Traditional Distributed PC/Laptop

Fullstream Client Streaming

Workstation Blade

Power Users

EngineersTraders

Full Spectrum of Sample End User Use Cases

Virtual Client withOffline Mode

IBM Smart Desktop Cloud view

User data

Active Directory

AppsE-mail

Work-at-home

Access Fabric

Tablets, Thin clients &Repurposed PCs

Remote office Desktops

Desktops on Android/ iPAD !

Final Picture-CCRACloud ServiceDeveloper

Cloud ServiceConsumer

Cloud Service Provider

Se

rvice D

elive

ry Po

rtal

BSSBusinessSupportServices

Offering Mgmt

Order Mgmt

Accounting & Billing

Customer Mgmt

Entitlements

Contract Mgmt SLAReporting

Pricing / Rating

Peering & Settlement

Subscriber Mgmt

Service OfferingCatalog

Invoicing

OSSOperationalSupportServices

Service Automation Mgmt

Virtualization Mgmt

Reporting & AnalyticsMetering

Se

rvice D

eve

lopm

en

t Po

rtal

Common Cloud Platform

Security & Resiliency

Consumer Administrator

Consumer Business Manager

Partner Clouds

Customer In-house IT

Service Def. & Developm.. Tools

Image Creation Tools

Developer

Service Definitions

Software-as-a-Service - e.g. Lotus LiveCloud

ServicesPlatform as-as-Service - e.g. Desktop Cloud

Use

r In

terfa

ce

Service User

Infrastructure-as-a-Service - e.g. Compute Cloud

Virtualized Infrastructure – Server, Storage, Network

Managed E

nvironment

Managem

ent Environm

ent

O

Operational Console

Provisioning

Monitoring & Event Mgmt

Service Delivery Catalog

Configuration Mgmt

Continuity Mgmt, Backup / Restore Asset Mgmt

Service Request Mgmt

Service Level Mgmt

Image Lifecycle Mgmt

Capacity, Perform. Mgmt

Incident, Problem & Change Mgmt

Service Provider Portal

Service Business Manager Service Operations Manager

AP

IA

PI

24

Public Cloud

IBM SmartCloud Enterprise

IBM delivery centers

Customer Serversand personal computers (PCs)

Internet

Customerfirewall

IBM unique security and authentication model

IBM firewall

• Enterprise virtual IT infrastructure

• IBM owned and managed

• Enhanced security

• Pay-per-use

What is inside?

The solution provides the following:� Choice of nine virtual server configurations

� Choice of Microsoft® Windows® Server and Linux® operating systems

� Choice of preconfigured software from which to build private image libraries

� Option to add multiple blocks of persistent storage

� Network isolation options (such as VPN/VLAN)

� Premium support options as a supplement to forums

� Choice of six sites (US – two sites, Canada, Germany, Japan and Singapore)

Payment options:� Pay-as-you-go

– Per hour usage charges for virtual servers, software images, persistent storage and static Internet Protocol addresses

– Per gigabyte charge for Internet data transfer

� Reserved capacity packages with preferred server pricing

The production site is at ibm.com/cloud/enterprise

More information on the offering atibm.com/cloud/solutions/enterprise

Three simple steps for compute resources in minutes

Step 1

Click and choose the service you need

Step 2 Step 3

Choose the hardware and usage configuration

Application provisioned and ready to run

Standard software images

Middleware and operating systems:

middleware

IBM Lotus®IBM WebSphere®IBM DB2®, Informix® and Cognos®IBM Tivoli®

32-bit and 64-bit Linux®SUSE Linux Enterprise Server (SLES) 11

Red Hat Enterprise Linux (RHEL) 5.5

Microsoft ® Windows® Server

Windows Server 2003 and 2008

Development and test tools:

IBM Rational® software

; requirements, collaboration, quality, build and assets

Aviarc and Servoy

... development tools

To learn more about IBM SmartCloud Enterprise, visit: ibm.com/cloud/solutions/enterprise

WHAT IS NEXT?

IBM SmartCloud Enterprise +

– Provides a core set of multi-tenant services to manage virtual server, storage, network and security infrastructure components including managed operational production services

– Dynamic pricing on an image per month service basis.

– Standardized platform & management services, capacity, and scalability via a portal based service catalogue.

– SBCE+ will provide foundational infrastructure for many other solutions and workloads, such as ISV’s, SaaS, PaaS, SAP, and numerous other plays.

O a managed, hosted, cloud infrastructure and services, via an IBM owned & architected, standardized, multi-tenant, private access, secured, hosted infrastructure.

.

• IBM hosted IaaS with committed SLAs; management above the hypervisor with ITIL-based practices

• Shared management environments

• Shared or dedicated managed environments: IBM hardware (p- and x-), with IBM (PowerVM) and VMWarevirtualization managers

• Integration with existing IBM Strategic Outsourcing delivery tools and processes

IBM Smart Cloud Enterprise +(plus)

Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Enterprise data center

Hosted private cloudManaged private cloud

Enterprise

Shared cloud services

A

Enterprise

B

• Standard set of software images (OS, middleware, databases) offered in fixed sizes and SLA packages

• Server create/modify/destroy requests through web portal as pre-approved changes

• Cloud based ITIL processes such as image lifecycle mgmt, asset/license mgmt, and configuration mgmt

Capacity Service Category Software Image Managed Services

64-bit System x Virtual Machine

8 CPU, 16GB RAM, 384GB Storage

99.5 Silver SLA

24-hr service request fulfillment

RHEL Linux 5.4

DB2 Enterprise Edition v9.7.1

Enterprise(includes base and essential service

package)

A-La-CarteStandard MW/DB Monitoring

Standard MW/DB Patch Management

+

How to create SmartCloud Enterprise+ Virtual Machine

Client Portal

Capacity (server / storage)

Service Category

SoftwareImage

ManagedServices+ +

Service Level Package Options

PackageVM

AvailabilitySLA

Infrastructure Services

Bronze 98.5% • 32-bit and 64-bit System x – Windows & Linux• 64-bit System p - AIX• Any VM sizes• 24-Hour Service Request Fulfillment

Silver 99.5% • Includes Bronze Infrastructure Services, plus• Selectable location for VM Deployment• VM Mobility Support

Gold 99.7% • Includes Silver Infrastructure Services• Storage mirroring• 48-Hour Total Service Request Fulfillment• Automated Restart on VM failure

Platinum 99.9% • Includes Gold Infrastructure Services• Storage replication across 2 locations• 72-Hour Total Service Request Fulfillment

Websphere Application ServerWebsphere Portal and Lotus WCMWebsphere sMashWebsphere MQDB2 Enterprise EditionInformixLotus DominoLotus Forms TurboLotus Web Content ManagementIBM Mashup Center

•Operating Systems – x86•Red Hat Enterprise Linux 5.2 – 5.5 (32 and 64-bit)

•SUSE Linux Enterprise Server 11 for x86 (32-bit and 64-bit)

•SUSE Linux Enterprise Server 10 SP2 for x86_64

•Windows Server 2008 R2 Datacenter with pay for use licensing (Windows Server 2008)

• Operating System – pSeries

• AIX 6.1

•IBM and non-IBM software will be included in the service catalog

Rational Asset Manager Rational Build Forge Rational Quality Manager Rational Requirement ComposerRational Team Concert Apache TomcatMySQLMS SQLMS ExchangeMicrosoft Internet Information ServerOracle Weblogic

Operating System and Software Images

Base Level of Managed Services Provided•Operating Systems Monitoring and Management

• Monitoring of OS Components

• Patch Management

• Anti-Virus on Windows OS

• OS License Management

• OS Level Security and Compliance

• Security Policy Management

• Security Compliance Support

• Audit Support Management

• Regulatory Program Management

• ITIL based Managed Services

• Service Catalogue

• Service Request or Activation and Deactivation (SA&D)

• Incident, Problem and Change Management (with support for Integration Services)

• Event Management

• Configuration Management

• Asset Management

• Management above the Operating System (e.g. database and middleware)

• Monitoring and response to alerts

• Patch Management

• Vulnerability Management for Managed Environment• Scanning using IBM commercial offering

• Response to alerts and events

• Business Continuity/Disaster Recovery service for the managed environment with customer definable RPO/RTO

• Customer Help Desk Integration with Integration Services

Optional Managed Services

Innovating business in Turkey with IBM SmartCloud

Please visit us in Demo AreaHear their story from them

• P1M1 - Business Optimization in Cloud

• EKARE - Carbon Footprints on Cloud

• LABRİS – Enterprise Security on Cloud

• IBM – Transform your company with cloud

CONCLUSION

• Cloud could be a next innovative step for your business and IT

• Please visit our team in cloud demo area and lets look for next steps together.

• Think cloud before innovating!!

THANK YOU!!

Any Questions?

Swissotel the Bosphorus, İstanbul / 15 Şubat 2012

MSP03050-USEN-07 internal +BP

Yeni Nesil İşModelleri-Bulut Bilişime IBM Yaklaşımı · PDF fileYeni Nesil...

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