Y'ems Group's Social Networking for Organizations Ver 1.0
35
Y’ems Training & Dev’t Organization s Social Networking for Reaching out… connecting… engaging… achieving… together Y’ems Group Training and Development Ver 1.0
-
Upload
yems-groupco -
Category
Social Media
-
view
114 -
download
0
description
Reaching out... connecting... involving... influencing... together
Transcript of Y'ems Group's Social Networking for Organizations Ver 1.0
Y’ems Training & Dev’t
www.yemsgroup.com
OrganizationsSocial Networking for
Reaching out… connecting… engaging… achieving… together
Y’ems Group Training and Development
Ver 1.0
Y’ems Training & Dev’t
www.yemsgroup.com
Objectives
At the end of this course, participants should be able to understand what
social networking is and be able to use Social networking to promote their
various organizations.
Y’ems Training & Dev’t
www.yemsgroup.com
Modules
• Introduction• Why Social Networking• Features• Using Social Networking• Going Social• Now What???
Y’ems Training & Dev’t
www.yemsgroup.com
Group WorkYou will be divided into groups
Acti
vity!!!
1. In your groups, define “A Social Network”
2. List 5 examples of social networks
3. Open them on your laptops
Y’ems Training & Dev’t
www.yemsgroup.com
Introduction… 1
Y’ems Training & Dev’t
www.yemsgroup.com
What is a Social Network?“A social network is a social
structure made up of a set of actors (such as individuals or organizations) and
the dyadic ties between these actors.”
“A social networking service is an online service, platform, or website that focuses on facilitating the building of networks or social relations among people who, for example, share interests, activities, backgrounds, or
real-life connections.”
Y’ems Training & Dev’t
www.yemsgroup.com
Why?• To help Organizations Establish a simple Web
presence.• Help Organizations Promote specific actions
or petitions.• Facilitate Consolidation of existing, unofficial
social networks related to an organization.• Permit Informal outreach that blends the
personal and professional• Research of VIPs, potential employees, and
others.
Y’ems Training & Dev’t
www.yemsgroup.com
2Why Social Networking?
Why Should we go social? Why should we change? Isn’t it risky?
Y’ems Training & Dev’t
www.yemsgroup.com
Customers have lost trust in traditional sales, marketing and service
(commonly referred to as Customer Relationship management - CRM)
According to the Edelman trust barometer,
The most credible source for information about a company is now “a person like me”
Y’ems Training & Dev’t
www.yemsgroup.com
A social network service consists of a representation of each user (often a
profile or Page/Channel), his/her social links, and a variety of additional services.
Y’ems Training & Dev’t
www.yemsgroup.com
Why?• Builds Meritocracy, Openness and
Democracy• Diffuses power away from hierarchical
structures• Incubates the talents and ideas of the
many• Interactivity• Freedom to express (employees,
members and all)• Networking
Y’ems Training & Dev’t
www.yemsgroup.com
• Strengthening relationships between people who already know each other.
• Encourage and respond to constituent feedback quickly.
• Create an ongoing, shared social space for people who are geographically dispersed.
• Amplify innovation – (when groups get turned on by what they can do online, they go beyond problem-solving and start inventing together.)
• Provide an ongoing context for knowledge exchange (It can be far more effective than memoranda.)
Y’ems Training & Dev’t
www.yemsgroup.com
Features of Social Networking 3
Y’ems Training & Dev’t
www.yemsgroup.com
• Profile (Timeline)A representation of Who you are…
• NewsFeedA brief view of what your connections are doing…
• Groups and CommunitiesA feature in many social network services which
allows users to create, post, comment to and read from their own interests…
Y’ems Training & Dev’t
www.yemsgroup.com
• Pages / ChannelsOfficial Representation of a Public entity’s profile on a social network.
• Causes• Pledges• Offers• Events• Social plugins• Applications (Apps)• Etc…
Y’ems Training & Dev’t
www.yemsgroup.com
Pages/ Channels
It is considered distinct from an actual User Profile in that it is created and managed by at least one other
registered user of that Social Network
A Page or Channel is an Official, Public, non-personal Representation of the
presence of a Public Entity on a Social Network.
Y’ems Training & Dev’t
www.yemsgroup.com
Page Features• Header / Banners / Covers• Post, Blog or Reply as a Public • Photos• Videos• Maps (including physical location of the
pate), etc.
• Administer multiple pages/Brands• Subscribers• Other apps
Y’ems Training & Dev’t
www.yemsgroup.com
“…a Page is the Organization, just as a Profile is the Individual…”
Y’ems Training & Dev’t
www.yemsgroup.com
Using Social Networking… 4
Y’ems Training & Dev’t
www.yemsgroup.com
• Customer and member relationship development
• Customer support (connecting customer wit d rite resources)
• Finding an expert/locating implicit knowledge
• Ease post-acquisition intergration (alignin vision, etc.)
• Provide the whole product
Y’ems Training & Dev’t
www.yemsgroup.com
• Understand and visualize actual communication paths
• Facilitate meetings and preparation
• Share knowledge
Y’ems Training & Dev’t
www.yemsgroup.com
Going Social… 5
Y’ems Training & Dev’t
www.yemsgroup.com
Identify Objectives
• What do you want to accomplish with social media?
• Now, restate your objective so it is “SMART” – Specific, Measurable, Attainable, Realistic, and Time-based?
• Describe how your social media objective supports or links to a goal your organization’s communications plan?
Y’ems Training & Dev’t
www.yemsgroup.com
Identify the Audience• Who must you reach with your social
media efforts to meet your objective? Why this target group?
• Is this a target group identified in your organization’s communications plan?
• What do they know or believe about your organization or issue? What will resonate with them?
• What key points do you want to make with your audience?
Y’ems Training & Dev’t
www.yemsgroup.com
Integrate
• How does your social media support other components of your Internet strategy plan?
• Is there an “offline” marketing push that you need to support/connect?
Y’ems Training & Dev’t
www.yemsgroup.com
Cultural Change
• Once you have an initial strategy, how do you get your organization to own it?
• How will you address any fears or concerns?
• What is the rate of change your organization can tolerate?
Y’ems Training & Dev’t
www.yemsgroup.com
Capacity• Who will implement your organization’s social
media strategy?
• Can you allocate a minimum of five hours per week to your strategy once you've passed the learning curve?• Do you have the most efficient work flow and tasks in place?
• Do you need any outside expertise?
• Will your content updates depend on any other resource or person?
Y’ems Training & Dev’t
www.yemsgroup.com
Tactics and Tools
• What tactics and tools best support your objectives and match your targeted audience?
• What tactics and tools do you have the capacity to implement?
• What can learn from the experience of other organizations?
Y’ems Training & Dev’t
www.yemsgroup.com
Measurement• What is your original, measurable
objective (e.g., # of event attendees or petitions signed)?
• What hard data points or metrics will you use to track your objectives? How often will you track? Do you have the systems and tools set up to track efficiently?• How will you harvest insights from hard data and qualitative data as the project unfolds? What questions will you ask to generate insights? Who will participate?
Y’ems Training & Dev’t
www.yemsgroup.com
Experiment
• What small piece can you implement first as a pilot?
• How will you learn from the pilot for your next experiment?
Y’ems Training & Dev’t
www.yemsgroup.com
Now What? 6
Y’ems Training & Dev’t
www.yemsgroup.com
• Create a social network…
• Learn from others
• Jump in!! join a social network, and join others asking similar questions…
Y’ems Training & Dev’t
www.yemsgroup.com
Remember• Listening and Learning• Build Relationships and create
Awareness• Improve Reputation• Content Generation • Increasing relevant Visitor
Traffic and Page Rankings • Taking Action or Fundraising
Y’ems Training & Dev’t
www.yemsgroup.com
Caution• Blurring of organizational
boundaries.• Avoid Excluding others…• Think before you type.• International Ethics• Privacy
Y’ems Training & Dev’t
www.yemsgroup.com
Thank You!!!
