1.Yelp

2. User Review Website
Local Business Search Website
Started in 2004
Now has 38 million users visiting every month
Founder and CEO: Jeremy Stoppelman
Real people. Real reviews.
Background
3. Individuals as well as businesses
25-34 years old
College educated
Earn $100K+ yearly
No children
Browse site during work
Caucasian
Users
4. Purpose: To connect people with great local businesses.
Write and read reviews
Offers social networking features
Add friends
Groups
Events
Talk
Message others
Yelps Uses
5. Gives businesses an advertising channel
Businesses can post publicly or privately
Insight to customers opinions
Give individuals real reviews and opinions
Talk to other Yelpers
See what your friends think
Yelp Provides:
6. The way that we consume information
Adds to our online community
Lawsuits about extortion
Security of individuals personal information
Small businesses mad about poor reviews take it out on Yelp
User complaints and changes
Changing Communication and Problems
7. Can respond to negative reviews publicly or privately
In a timely manner everything is online
Can easily offer compensation for bad experiences
Send out status updates
Inform public about upcoming events, deals and specials
Helps Businesses
8. Inform students, and non students, about upcoming events
Inform about what they have to offer
Use Yelps instant personalization to navigate to users in their niche market
Easily find those who have participated in non profits in the past
Schools and Non-Profits
9. Yelp is extremely well organized
Runs consistently smooth
Helps consumers
Can be helpful to businesses
Easily accessible
Social network
Personalized
Great company and service
Conclusion