ADVANCED SESSION ON YELP FOR BUSINESS OWNERS.

YELP 201

01 Understanding the value of Yelp for

business owners.

02 Closing the loop: New products for

business owners.

03 Deep dive into Yelp for Business

Owners.

04 Tips to keep on top of it all.

AGEN

DA

01

UNDERSTANDING THE VALUE OF YELP FOR BUSINESS OWNERS

79 Millionmonthly unique visitors

90 MillionReviews (as of Q3, 2015)

Yelp’s Mission:To connect people with great

local businesses.

89M 56% Yelp content

(reviews and photos)

71%

…According to a 2014 Nielsen study…

…In a Nielsen study, we found that…

…and that…

02

CLOSING THE LOOP: NEW PRODUCTS FOR BIZ OWNERS

Start Here:Desktop: www.biz.yelp.com

Mobile: www.biz.yelp.com/support/mobile

Message the Business

Review Sharing

Yelp's API allows partners to display Yelp reviews, photos, deals and more in their sites or mobile apps. Interested in pushing Yelp content to your business’s website? yelp.com/developers to get started. 

Yelp API

*Only $50/month for Yelp Advertisers!

03

DEEP DIVE INTO YELP FOR BUSINESS OWNERS

About This Business

About this Business Checklist: Categories (up to 3)

Hours Map Marker

Specialties (1,500 characters) History (1,000 characters)

Meet the Owner (1,000 characters)

Business Recommendations

…Did You Know…

200%MORE USER VIEWS THAN BUSINESSES WITH THE

SAME NUMBER OF REVIEWS AND NO PHOTOS?

BUSINESSES WHO HAVE 1-5 REVIEWS AND 10 PHOTOS GET

…ADD PHOTOS!

Technical details:• Minimum recommended size: 1000x1000• Maximum allowed size: 10,000x10,000• File formats allowed: JPG, PNG, GIF

Quick tips: No Logos! Yes to Captions! Upload Quality Photos! Add Variety!

Check-in Offers Entice Your Mobile Audience

Check-in Offers Entice Your Mobile Audience

04

TIPS TO KEEP ON TOP OF IT ALL…

Respond to Yelpers on the go? There’s an app for that.

Opt-In for Email Notifications

BONUS

5 WAYS TO USE YELP REVIEWSTO GROW YOUR BUSINESS

YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL.WHA

T 1. Facebook, Twitter & Email

12HOW

3

• QUICK

• CASTS A WIDE NET

• LINKS TO YELPWHY

YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY.WHA

T 2. Websites & Newsletters

HOW

WHY• HAT TIP TO YELPERS

• MORE AUTHENTIC

• LINKS TO YELP

YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS.WHA

T 3. Print & Post For Customers

HOW

12

WHY• MAKES GREAT DECOR

• INSPIRES NEW REVIEWS

• TELLS A CURATED STORY

YOU CAN PRINT REVIEWS TO SHARE WITH STAFF.

WHA

T 4. Print & Share With Staff

HOW

WHY• A WAY TO REWARD

STAFF

• WIN HEARTS & MINDS

• USEFUL FEEDBACK TOOL

YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS.WHA

T 5. Marketing Collateral

HOW

123

WHY• SOCIAL TOP OF MIND

• INSTILLS CONFIDENCE

• DRAWS PEOPLE TO YELP

01

CONSUMERS ARE TURNING TO YELP TO MAKE BUYING DECISIONS.

02

TAKE ADVANTAGE OF THE NEW PRODUCTS FOR BUSINESS OWNERS TODAY SO YOU CAN CLOSE THE LOOP WITH MORE CUSTOMERS TOMORROW.

03

ADD GREAT PHOTOS (AT LEAST 10), HELPFUL BUSINESS INFORMATION AND SET-UP A CHECK-IN OFFER TO ENTICE YELP’S MOST ENGAGED AUDIENCE.

TAKEAWAYS04

DOWNLOAD YELP’S MOBILE APP FOR BUSINESS OWNERS AND OPT-IN FOR MOBILE PUSH NOTIFICATIONS TO KEEP THINGS MANAGEABLE WHEN ON-THE-GO.

Additional Help & Resources for Business Owners

YELP’S MOBILE APP FOR BIZ OWNERS

biz.yelp.com/support/mobile

BUSINESS SUPPORT CENTER

yelp.com/support

BUSINESS OWNER LOG–IN

biz.yelp.com

YELP LOGOS AND STICKERS

yelp.com/brand

We know just the place.