Yellow Tail, Case Study - Frédéric Bourgoin
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[ yellow tail ] mercredi 19 janvier 2011
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Transcript of Yellow Tail, Case Study - Frédéric Bourgoin
[ yellow tail ]mercredi 19 janvier 2011
[ yellow tail ]mercredi 19 janvier 2011
[ yesterday ]
[ context ]mercredi 19 janvier 2011
Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
[ context ]mercredi 19 janvier 2011
Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
[ context ]mercredi 19 janvier 2011
Market [ share ]
2002 0,2
2003 1,2
2004 4,2
2005 7,5
0 2000000 4000000 6000000 8000000
Sales of yellow tail in the US
+ 3233%
[ context ]mercredi 19 janvier 2011
What are the big issues facing [ yellow tail ] today and
tomorrow ?
[ question ]mercredi 19 janvier 2011
[ answer ]mercredi 19 janvier 2011
[ answer ]mercredi 19 janvier 2011
[ answer ]mercredi 19 janvier 2011
Energy Crisis
[ answer ]mercredi 19 janvier 2011
Energy Crisis
[ answer ]mercredi 19 janvier 2011
Energy Crisis
Health Care
[ answer ]mercredi 19 janvier 2011
Energy Crisis
Health Care
[ answer ]mercredi 19 janvier 2011
Energy Crisis
Health Care
DroughtCrisis
[ answer ]mercredi 19 janvier 2011
[ to become ]mercredi 19 janvier 2011
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
[ eco-friendly ] [ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
[ eco-friendly ]
[ clean ]
[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
[ eco-friendly ]
[ clean ][ long term]
[ ethic ]
[ sustainable ]
[ to become ]mercredi 19 janvier 2011
[ eco-friendly ]
[ clean ][ long term]
[ ethic ]
[ sustainable ]
[ environmental ]
[ to become ]mercredi 19 janvier 2011
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
[ strategy ]
Our objectives:
mercredi 19 janvier 2011
[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
mercredi 19 janvier 2011
[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
2- To perfect our wine [ tastes ] according to local demand.
mercredi 19 janvier 2011
[ strategy ]
Our objectives:1- To develop our [ wineries ] closer to consumption areas.
2- To perfect our wine [ tastes ] according to local demand.
3- To communicate about how [ ethicable ] we are.
mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
To develop our [ wineries ] closer to consumption areas
[ wineries ]mercredi 19 janvier 2011
WHY ?
[ wineries ]mercredi 19 janvier 2011
[ wineries ]mercredi 19 janvier 2011
To keep in touch with the [ street ]
[ wineries ]mercredi 19 janvier 2011
[ wineries ]mercredi 19 janvier 2011
[ wineries ]mercredi 19 janvier 2011
Cost
[ wineries ]mercredi 19 janvier 2011
Cost
[ wineries ]mercredi 19 janvier 2011
Cost Access
[ wineries ]mercredi 19 janvier 2011
Cost Access
[ wineries ]mercredi 19 janvier 2011
Cost Access Quality
[ wineries ]mercredi 19 janvier 2011
[ wineries ]mercredi 19 janvier 2011
[ close to me ]mercredi 19 janvier 2011
[ close to me ]
One continent, One wine...
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
[ strategy ]
Luxury
Value
Traditional Innovative
Ideal brand positionCompetitors brand
Gap in the market !
mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
[ taste ]
Our [ target ]
mercredi 19 janvier 2011
[ taste ]mercredi 19 janvier 2011
Who are they ?
[ taste ]mercredi 19 janvier 2011
&
[ taste ]mercredi 19 janvier 2011
What does our [ customer ] want?
[ taste ]mercredi 19 janvier 2011
[ taste ]mercredi 19 janvier 2011
- Sugar- Bubble- Freshness
[ taste ]mercredi 19 janvier 2011
How solve this [ question ] ?
[ taste ]mercredi 19 janvier 2011
Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
Think out of the [ square ] !
[ taste ]mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ]
mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
[ flair ]
mercredi 19 janvier 2011
[ for chineses only ]
INNOVATIVE [ yellow tail ]
[ bartender ] [ mixology ]
[ premix ]
[ cocktails ][ flair ]
mercredi 19 janvier 2011
New [ yellow tail ] product lauch
[ taste ]mercredi 19 janvier 2011
+
[ mixology ]mercredi 19 janvier 2011
+
[ mixology ]mercredi 19 janvier 2011
+
[ mixology ]mercredi 19 janvier 2011
+
[ mixology ]mercredi 19 janvier 2011
+
[ mixology ]mercredi 19 janvier 2011
[ mixology ]mercredi 19 janvier 2011
[ mixology ]
[ ]mercredi 19 janvier 2011
[ differentiate or die ]mercredi 19 janvier 2011
[ differentiate or die ]mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
WINERIES
TASTES
COMMUNICATION
[ yellow tail ] SUSTAINABLE
[ program ]mercredi 19 janvier 2011
[ communication ]mercredi 19 janvier 2011
[ web 2.0 ]mercredi 19 janvier 2011
[ promotion ]
[ flashmob ]
mercredi 19 janvier 2011
[ promotion ]
[ plane ]
mercredi 19 janvier 2011
[ pack ]
[ promotion ]mercredi 19 janvier 2011
[ promotion ]
[yellow tail ]
mercredi 19 janvier 2011
[ promotion ]
[yellow tail ]
Street Marketing
mercredi 19 janvier 2011
[ street marketing ]
Where?
mercredi 19 janvier 2011
[ street marketing ]mercredi 19 janvier 2011
[ street marketing ]mercredi 19 janvier 2011
[ street marketing ]mercredi 19 janvier 2011
[ street marketing ]mercredi 19 janvier 2011
[ the end ]mercredi 19 janvier 2011
[ the end ]mercredi 19 janvier 2011
[ the end ]mercredi 19 janvier 2011
Thank You !
[ the end ]mercredi 19 janvier 2011
![Possible Sources for Bourgoin (1879) Le Trait des Entrelacs · Bourgoin, Plate 5. Not all that common (?), but an early source is The later Kharraqān Tomb Tower (1093) [seherr] Pl.26.](https://static.fdocuments.us/doc/165x107/5fec61b44b0ab82d7a484c97/possible-sources-for-bourgoin-1879-le-trait-des-bourgoin-plate-5-not-all-that.jpg)
