YEDITEPE UNIVERSITY COMMUNICATION FACULTY · 2 YEDİTEPE UNIVERSITY PUBLIC RELATIONS AND PUBLICITY...
Transcript of YEDITEPE UNIVERSITY COMMUNICATION FACULTY · 2 YEDİTEPE UNIVERSITY PUBLIC RELATIONS AND PUBLICITY...
1
2016
YEDITEPE UNIVERSITY
COMMUNICATION FACULTY
BOLOGNA
UNDERGRADUATE
PUBLIC RELATIONS AND PUBLICITY
PROGRAM INFORMATION PACKAGE
2
YEDİTEPE UNIVERSITY
PUBLIC RELATIONS AND PUBLICITY PROGRAM INFORMATION PACKAGE (2016)
GOAL & OBJECTIVE:
The aim of this program is to raise skilled personnel conducting research about the perceptions,
attitudes and expectations in the public opinion, planning and carrying out activities on the basis of its
results, pioneering the building up of corporate identity and corporate image, managing media
relations for ensuring corporate prestige, developing sponsorship and social responsibility projects,
and equipped with the necessary theoretical and practical knowledge and skills.
Our main objective in the undergraduate program of public relations and publicity is to raise individuals
who are able to work in teams, who have the capacity for strategic thinking, who have been trained in
persuasive communication, who can use their skills for creative thinking in crisis situations, who are
creative, productive, self-confident, respectful for their environment, and who are aware of their social
responsibilities.
PROGRAM LEARNING OUTCOMES
1. Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge.
2. Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about
communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
3. Students actively use their media literacy skills through news gathering processes.
4. Student will gain necessary knowledge about the function and development of community organizations and institutions, such
as family, religion, education, science and technology.
5. Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English
using audio visual tools.
6. Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.
7. Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8. Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze diverse campaigns.
9. Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.
10. Students will be equipped to analyze political, economic and technological developments influential in the area of public
relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
11. Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the
activities of communication professionals.
12. Students will be able to effectively engage in media research, planning and purchase.
13. Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to
apply them on a case basis, and will gain the equipment about national and international political cultures.
14. Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a profession.
3
EDUCATION METHODS The education methods are selected in a way that aims to raise the students’ skills for self – study, lifelong learning, observation, teaching to others, presentation, creative and critical thinking, cooperative working, the effective utilization of information, and like.
Also, it is considered that the teaching style supports the students with divergent capabilities.
(*) One or more of the methods listed here can be applied according to the requirements of the related course.
Education Methods* Main learning activities Materials Used
Lecture Listening and interpretation Standard classroom technologies, multimedia tools, projector, computer, overhead projector
Discussion - Lecture Listening and interpretation, observation / case studies, critical thinking, question developing
Standard classroom technologies, multimedia tools, projector, computer, overhead projector
Special Support / Structural Cases
Special skills planned beforehand
Problem-solving Special skills planned beforehand
Case studies Special skills planned beforehand
Brainstorming Listening and interpretation, observation / case studies, critical thinking, question developing, teamwork
Standard classroom technologies, multimedia tools, projector, computer, overhead projector
Small Group Discussion
Listening and interpretation, observation / case studies, critical thinking, question developing
Standard classroom technologies, multimedia tools, projector, computer, overhead projector
Presentation Listening and interpretation, observation / case studies Real or artificial environment that will allow observation
Simulation Listening and interpretation, observation / case studies, information skills
Real or artificial environment that will allow observation
Seminar Research – lifelong learning, reading – writing, information, listening and interpretation, management skills
Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware
Group work Research – lifelong learning, reading – writing, information, listening and interpretation, management skills, teamwork
Internet databases, library databases, e-mail, online chatting, Web-based discussion forums
Field Study Observation/case studies, research – lifelong learning, reading – writing
Homework Research – lifelong learning, reading – writing, information Internet databases, library databases, e-mail
Oral Examination Research – lifelong learning, case studies, question developing, interpretation, presentation
Analysis / Survey Research – lifelong learning, reading – writing
Panel Listening and interpretation, observation/case studies Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware
Quest Speaker Listening and interpretation, observation/case studies Standard classroom technologies, multimedia tools, projector, computer, overhead projector, special hardware
Student Communities’ Activities/ Projects
Observation/case studies, critical thinking, question developing, teamwork, research – lifelong learning, reading – writing, management skills, special skills planned before hand
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DEPARTMENT OF PUBLIC RELATIONS AND PUBLICITY(2016)
First Semester 6 compulsory
T A L Y E Second Semester
6 compulsory T A L Y E
TKL 201 Turkish Language I 2 0 0 2 2 HUM 103 Humanities 2 0 0 2 3
COMM 101 Introduction to Communication 3 0 0 3 5 TKL 202 Turkish Language II 2 0 0 2 2
COMM 111 Presentation Skills 2 2 0 3 5 COMM 102 Media History 3 0 0 3 5
PRP 101 Introduction to Public Relations 3 0 0 3 8 PRP 112 Practices and Case Studies in PR 2 2 0 3 8
LAW 123 Introduction to Law 3 0 0 3 4 PRP 122 Social Environment of Man 3 0 0 3 6
PSY 101 Introduction to Psychology I 3 0 0 3 6 ECON 291 Economy 3 0 0 3 6
TOTAL 17 30 TOTAL 16 30
Third Semester 6 compulsory
T A L Y E Fourth Semester
5 compulsory +1 area elective T A L Y E
HTR 301 History of Turkish Revolution I 2 0 0 2 2 HTR 302 History of Turkish Revolution II 2 0 0 2 2
RSCH 410 Scientific Research Methods 3 0 0 3 4 COMM 202 Media Analyses 3 0 0 3 5
COMM 201 Communication Theories 3 0 0 3 5 COMM 252 Creative Writing II 2 2 0 3 5
COMM 251 Creative Writing I 2 2 0 3 5 PRP 202 Consumer Behaviour 3 0 0 3 6
PRP 201 Integrated Marketing Communications 3 0 0 3 8 PRP 204 Online PR 3 0 0 3 7
PRP 221 Social Influence and Interpersonal Communication
3 0 0 3 6 Area Elective 3 5
TOTAL 17 30 TOTAL 17 30
Fifth Semester
5 compulsory +1 free elective T A L Y E
Sixth Semester 4 compulsory +1 area elective
T A L Y E
COMM 331 Brand Management 3 0 0 3 5 COMM 382 Health Communication 3 0 0 3 5
COMM 341 Communication Ethics 3 0 0 3 5 PRP 312 Global Communication 2 2 0 3 7
COMM 361 Strategic Communication Research 2 2 0 3 5 PRP 352 Advanced Promotional Writing 2 2 0 3 6
PRP 301 Corporate Public Relations 3 0 0 3 6 PRP 372 Management of Strategies and Campaigns in PR
2 2 0 3 7
PRP 311 Public Diplomacy and Public Opinion 2 2 0 3 4 Area Elective 3 5
Free Elective 3 5
TOTAL 18 30 TOTAL 15 30
Seventh Semester
4 compulsory+1 area elective T A L Y E
Eighth Semester 3 compulsory +2 (1 area + 1 free)
elective T A L Y E
PRP 421 Public Relations and Lobbying 3 0 0 3 7 COMM 432 Political Campaign Management 2 2 0 3 5
PRP 423 Critical Approaches to PR 3 0 0 3 5 PRP 412 Advanced Studies in PR 2 2 0 3 7
PRP 431 Media Planning for PR 2 2 0 3 6 PRP 492 Social Responsibility Project for Graduation
0 8 0 4 9
PRP 481 Special Topics in PR 3 0 0 3 6 Area Elective 3 5
Area Elective 3 5 Free Elective 3 5
TOTAL 15 29
TOTAL 16 31
Minimum Degree Requirements 131
T: Theory , A: Application , L: Laboratory, Y: Yeditepe Credit, E: ECTS Credits 240
ECTS 240
Department Credits: 121 credits + 10 credits (HUM+TKL+HTR) Total 131 Credits
Total courses (39 compulsory + 6 electives)
Approval Date:
5
COURSE INFORMATON
Course Title Code Semester T + P + L
Hour Credits ECTS
INTRODUCTION TO
COMMUNICATION
COMM
101 FALL 3 + 0 + 0 3 5
Prerequisites
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Faculty staff
Assistants
Goals
This course is designed to create an awareness of the basic
principles of and skills for human communication. It provides
an introductory survey of concepts and issues central to
interpersonal, small group, organizational, public and mass
communication. It aims to enable students understand and
practice essential communication principles that apply across
context, and to familiarize them with the theory and
vocabulary of everyday communication.
Content
The course covers the following topics: definition of
communication, elements of communication process, basic
communication models, and contexts of human
communication.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students can define the
meaning of communication. 2 1,2,12 A,C
2 ) Students can compare and
analyze the basic communication
models. 2,11 1,2,3,12 A,C
3) Students can comprehend the
importance of communication. 2,3,4 1,2,3,12 A,C
4) Students can identify the
contexts of human
communication. 2,4 1,2,3,12 A,C
6
5) Students can compare the
contexts of human
communication.
1,2,3,4 1,2,3,12 A,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction: the aims and description of the course & class
assignments, expectations, and the definition of communication
2 The process of human communication: concepts & basic
communication models
3 The contexts of communication: intrapersonal communication
& the self concept
4 Interpersonal communication: verbal Communication &
listening
5 Practice 1 (Small groups): Active listening & verbal
communication
6 Nonverbal communication & intercultural communication
7 Practice 2 (small groups): Nonverbal communication
8 Midterm
9 Small group communication
10 Organizational communication, brainstorming, motivation, and
empathy
11 Practice 3 (small groups): Empathy
12 Public communication & mass communication
13 Practice 4 (Small groups): Public communication
14 Discussion session
15 Overview
16 Final
RECOMMENDED SOURCES
Textbook Tubbs, S. L. & Moss, S. (2010). Human Communication:
Principles and Contexts. New York: Mc-Graw Hill.
7
Additional Resources
MATERIAL SHARING
Documents
Assignments Participation in four small-group in-class activities
Exams Quiz, midterm, and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 30
Quiz 1 20
Small group practice 4 30
Attendance 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news
gathering processes. x
8
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology. x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals x
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
9
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 4 64
Mid-term 1 2 2
Quiz 1 1 1
Assignment (small group practices) 4 1 4
Final examination 1 3 3
Total Work Load 122
Total Work Load / 25 (h) 4.88
ECTS Credit of the Course 5
10
COURSE INFORMATON
Course Title Code Semester T + L+P Hour Credits ECTS
PRESENTATION SKILLS COMM 111 FALL 2 + 2 + 0 3 5
Prerequisites
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. Dr. GÜLŞAH AYDIN, Assist. Prof. Dr. GÖZDE
DALAN POLAT, Inst. Dr. İLKNUR KALAY
Assistants
Goals
This course prepares students for a variety of academic and
other situations in which formal presentations and public
speech are required. The topics will include conversation on
phone, public speech, verbal and nonverbal messages, and
techniques of formal presentation. This course will focus on
how to research, outline, and deliver dynamic presentations as
well as public speech.
Content
The course includes the theoretical foundations of preparing a
presentation and using Powerpoint to develop a comprehensive
presentation with visual support, such as charts, graphics,
tables, audio, and video formats.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students become aware of
public speech and presentation
habits and characteristics. 2 1,2 A
2) Students improve posture,
voice, and other speaking
mechanics during a formal
presentation.
2,5 1,2,3,9 A,D
3) Students develop presentation
techniques with visual support,
such as charts, graphics, tables,
audio and video formats.
2,5,6 1,2,3,9 A,D
4) Students become completely
proficient in Powerpoint. 2,5,6 1,2,3,9 A,D
11
5) Students deliver a variety of
presentations and
speech(formative, persuasive,
demonstrative, academic etc.) in
class.
2,5,6 1,2,3,9 A,D
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Presentation
Assessment
Methods: A: Testing, D: Presentation
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 How do we communicate?
3 Voice and speech patterns
4 Non-verbal communication
5 Using Powerpoint and visual support, such as charts, graphics,
tables, audio and video formats
6 Oral presentation and main parts of a presentation:
introduction, outline, roadmap and conclusion
7 Oral presentation and main parts of a presentation:
introduction, outline, roadmap and conclusion
8 Midterm
9 Preparing formal and other presentations
10 General review & discussion
11 Students’ presentations
12 Students’ presentations
13 Students’ presentations
14 Students’ presentations
15 Students’ presentations
16 Students’ presentations
RECOMMENDED SOURCES
Textbook Peery, A. (2005). Creating effective presentations. New
York: Berkley Publishing.
12
Additional Resources
MATERIAL SHARING
Documents
Assignments
Exams Midterm and final presentation
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 100
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 40
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news
gathering processes.
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
13
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools. x
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results. x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
14
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 4 64
Mid-term 1 5 5
Final presentation 1 5 5
Total Work Load 122
Total Work Load / 25 (h) 4.88
ECTS Credit of the Course 5
15
Course Informatıon
Course Code Semester T + P + L Hour Credits ECTS
INTRODUCTION TO PUBLIC RELATIONS PRP 101 1 3 + 0 + 0 3 8
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course Coordinator
Instructors Assoc. Prof. Dr. AYŞE BANU BIÇAKÇI
Assistants
Goals The aim of this course is to introduce students to the principles,
theories, publics and the process of public relations.
Content The course covers the following topics: the definition, elements, history
and theory of public relations, ROPE Model, and media relations.
Learning Outcomes Program Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students differentiate the meaning of PR and
related concepts. 1,2,3,4 1,2 A,C
2) Students summarize the history of modern PR. 1,2,3,4 1,2,12 A,C
3) Students discuss various theories in relation with
PR. 1,2,3,4 1,9 A,C
4) Students select and use appropriate research
techniques for a range of PR situations. 5,6,7,9 1,9 A,C
5) Students write objectives for a specific PR process. 5,6,7,9,10,11,13,14 1,12 A,C
6) Students write a press-bulletin on a given topic. 5,6,7,9,10,11,13,14 1,12 A,C
16
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Assessment
Methods: A: Testing , B: Experiment C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Introduction
2 A first definition and an overview of public relations.
3 Elements of PR
4 Public Relations Departments & PR Ethics
5 History of PR- Grunig and Hunt’s Four Models of PR
6 History of PR in Turkey
7 Theoretical Basis for Public Relations –I-
8 MIDTERM EXAM
9 Public Relations Process: -I: Research
10 Public Relations Process: -I: Research
11 Public Relations Process: -II: Objectives
12 Public Relations Process: -III: Planning
13 Public Relations Process: -IV: Evaluation
14 Media Relations: An introduction
15 Media Relations: Practice
16 Final
RECOMMENDED SOURCES
Documents Public Relations: The profession and the practice; Dan Lattimore, Otis
Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed
17
Additional Resources Course notes provided by the instructor
MATERIAL SHARING
Documents IPRA Codes of Conduct, Documentary film about Edward Bernays, Various
Press Bulletin samples
Assignments
1.Definition of PR, 2.Elements of PR, 3.Differences of PR and Advertising,
4.Ethics and PR/Cases in PR History, 5.Grunig& Hunts 4 models-teamwork,
6.Theories of PR-reading assgn., 7.PR research, 8.Setting PR Objectives,9.PR
planning, 10.Press-bulletin exercise
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 60
Assignment 1 20
Attendance and Participation 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
18
1
Students will be aware of research methods and techniques,
and will develop scientific and analytical thinking skills
necessary in the production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and
apply principles of communication and gain an advanced
idea about communication theories and its general public
discourse, group dynamics and elements of successful
corporate communication.
x
3
Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function
and development of social organizations and institutions,
such as family, religion, education, science and technology. x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools. x
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and
appropriate messages, as well as selecting the right
communication channels and reviewing and evaluating
research results. x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have gained
the necessary knowledge for their application and will have
the ability to analyze diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage
in the practice of the profession by adopting the principle of
institutional and professional loyalty as a personal
responsibility norm. x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and
create new strategies based on and parallel to new
circumstances. x
19
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived
within the activities of communication professionals x
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual
relations between public relations and politics and will be
able to apply them on a case basis, and will gain the
equipment about national and international political
cultures. x
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of
the corporation/institution while practicing public relations
as a profession. x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 6 96
Mid-terms 1 5 5
Assignment 1 40 40
Final examination 1 5 5
Total Work Load 194
Total Work Load / 25 (h) 7.76
ECTS Credit of the Course 8
20
COURSE INFORMATION
Course Title Code Semester T+ P+ L Hour Credits ECTS
MEDIA HISTORY COMM102 SPRING 3 + 0 + 0 3 5
Prerequisites COMM 101 INTRODUCTION TO COMMUNICATION
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA, Inst. Dr. İLKNUR KALAY
Assistants
Goals
This introductory course aims at introducing students to the
basics of mass communication. It also brings students
necessary skills for comprehending the connections between
media and social, economic and political developments in
Turkey and in world.
Content
The course covers the following topics: the general definition of
mass communication; the means, functions, and processes,
and effects of mass communication; the development of the
press in the world and in Turkey; the history of photography &
motion pictures, the history of radio broadcasting; the
development of television as in interaction with radio and
cinema; the notions of public and private broadcasting; media
censorship, legislation and organizations; the history of
broadcasting in Turkey; the development of advertising and
public relations; and the contemporary internet revolution and
its effects in Turkey.
Learning Outcomes Program Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students can understand the
basics of mass communication and
mass media.
2,11 1, 2, 3 A
2) Students can develop knowledge
about the history of media in Turkey
and in the world.
10,13 1, 2, 3 A, C
3) Students can identify and evaluate
the social, political, and cultural
effects of media.
1,2,3,4,10,11,13,14 1, 2, 3 A, C
21
4) Students can develop knowledge
about national and international
legislation and institutions in media
9,13,14 1, 2, 3 A
5) Students can critically evaluate the
interaction between media and the
economic and political structure of the
state.
1,2,3,4,10,11,13,14 1, 2, 3 A, C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion,
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Mass communication: An overview
3 Functions, means, processes, and effects of mass
communication
4 Book, newspaper, and magazine in the world & the press
in the Ottoman Empire
5 Photography and motion pictures
6 The development of radio broadcasting
7 Television, its interaction with radio and cinema & the
development of TV broadcasting genres
8 Midterm
9 Conventional news values, public and private
broadcasting, functional approaches to broadcasting
10 Censorship in broadcasting & international media
legislation and organizations
11 The history of broadcasting in Turkey
12 The contemporary broadcasting world in Turkey
13 The development of advertising and public relations in the
world
14 The internet revolution and its effects in Turkey
15 General review
16 Final
RECOMMENDED SOURCES
22
Textbook
Agee, Warre K. & Ault, Philip H. & Emery, Edwin (1997).
Introduction To Mass Media. Longman, New York.
Defleur, Melvin L. ve Dennis, Everette E. (2002).
Understanding Mass Communication. 7. Edition. Boston:
Houghton Mifflin Company.
Kovarik, B. (2011). Revolutions in Communication: Media
History from Gutenberg to the Digital Age. New York:
Continuum.
Additional
Resources
Alemdar, Korkmaz (2001). İletişim ve Tarih. 2. Baskı,
Ankara: Ümit Yayincilik.
Briggs, A. & Burke, P. (2014). A Social History of the Media:
From Gutenberg to the Internet. New York: McGraw Hill.
Cankaya, Özden (2003). Bir Kitle İletişim Kurumunun Tarihi:
TRT 1927-2000. İstanbul: Yapı Kredi Yayınları.
İnuğur, Nuri (1992). Türk Basın Tarihi. İstanbul: Gazeteciler
Cemiyeti Yayınları.
Kejanlıoğlu, Beybin (2004). Türkiye'de Medyanın Dönüşümü.
Ankara: İmge Kitabevi Yayınları.
Akdenizli, B. (2015). Digital Transformations in Turkey:
Current Perspectives in Communication Studies.
Washington: Rowman & Littlefield.
MATERIAL SHARING
Documents
Assignments
Considering the topics covered, each student is assigned to write a
general report concerning the development and the contemporary
operation of a mass media vehicle from Turkey.
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 60
Assignment 1 20
Attendance & Participation 20
Total 100
Contribution Of Final Examination To Overall Grade 40
Contribution Of In-Term Studies To Overall Grade 60
Total 100
23
COURSE CATEGORY Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and
analytical thinking skills necessary in the
production of scientific knowledge. X
2
Students will gain the necessary outlook to
understand and apply principles of
communication and gain an advanced idea about
communication theories and its general public
discourse, group dynamics and elements of
successful corporate communication.
X
3
Students actively use their media literacy skills
through news gathering processes. X
4
Student will gain necessary knowledge about the
function and development of social organizations
and institutions, such as family, religion,
education, science and technology. X
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools.
6
Students will have the necessary skills necessary
for the successful practice of public relations,
such as researching, defining objectives,
identifying target audiences and appropriate
messages, as well as selecting the right
communication channels and reviewing and
evaluating research results.
7
Students will be familiar and equipped with all
elements of marketing communication;
advertising, public relations, sales promotion,
direct marketing and e-communication.
8
Students will be able to evaluate brand
management strategies both in Turkey and
abroad, and will have gained the necessary
knowledge for their application and will have the
ability to analyze diverse campaigns.
9 Students will be aware and conscious about
ethical rules and standards in the practice of
X
24
public relations and will engage in the practice of
the profession by adopting the principle of
institutional and professional loyalty as a personal
responsibility norm.
10
Students will be equipped to analyze political,
economic and technological developments
influential in the area of public relations and will
be equipped to solve possible crises and create
new strategies based on and parallel to new
circumstances. X
11
Students will be able to comprehend and discuss
mass communication theories and their reflection
as perceived within the activities of
communication professionals X
12
Students will be able to effectively engage in
media research, planning and purchase.
13
Students will comprehend the theoretical and
conceptual relations between public relations and
politics and will be able to apply them on a case
basis, and will gain the equipment about national
and international political cultures. X
14
Students will comprehend the importance and be
aware of minding the benefit of society as a
whole as well as that of the
corporation/institution while practicing public
relations as a profession. X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16 x
Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Midterms 1 10 10
Assignment 1 15 15
Final examination 1 10 10
Total Work Load 131
Total Work Load / 25 (h) 5.24
ECTS Credit of the Course 5
25
COURSE INFORMATON
Course Title Code Semester T+L+P
Hour Credits ECTS
PRACTICES AND CASE STUDIES IN
PUBLIC RELATIONS
PRP
112 2 2 + 2 + 0 3 8
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
This course is an analysis of public relations practices,
including planning and developing communication plans.
Students learn how to generate and manage publicity through
extensive use of case studies all around the world.
Content Detailed analysis of the ROPE Model, case study analysis in
PR, preparation of PR strategies.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Understand the basic principles of
the ROPE Model
1,2,13,14
1,2,3 A,C
2) Implement the ROPE model to
different target publics and PR
topics.
1,2,13,14 1,2,3,
9,12 A,C
3) Analyze and discuss the important
cases in the PR history.
1,2,13,14 2,3,12 A,C
4) Write press releases on given
topics.
1,2,3,9,10,13,14 9 A,C
5) Prepare press lists. 1,2,5,6,7,13,14
1,3 A,C
6) Prepare and present a PR strategy
on a given topic and target public.
1,2,13,14 9,2,3 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
26
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 An overview of the ROPE Model and public relations process.
3 Media Relations
4 Employee Relations
5 Consumer Relations
6 Investor Relations
7 International Relations
8 Integrated Marketing Communications
9 Crisis Communication
10 Corporate Social Responsibility
11 Presentations
12 Presentations
13 Presentations
14 Presentations
15 General Review
16 Final
RECOMMENDED SOURCES
Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations
Cases, CA: Thomson Wadsworth.
Additional Resources
MATERIAL SHARING
Documents
Assignments
Exams
27
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 40
Assignment 1 30
Attendance 10
In-class assignments 20
Total 100
Contrıbutıon Of Fınal Examınatıon To Overall Grade 50
Contrıbutıon Of In-Term Studıes To Overall Grade 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical
thinking skills necessary in the production of scientific
knowledge. x
2
Students will gain the necessary outlook to
understand and apply principles of communication
and gain an advanced idea about communication
theories and its general public discourse, group
dynamics and elements of successful corporate
communication. x
3
Students actively use their media literacy skills
through news gathering processes. X
4
Student will gain necessary knowledge about the
function and development of social organizations and
institutions, such as family, religion, education,
science and technology. x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools. x
6
Students will have the necessary skills necessary for
the successful practice of public relations, such as
researching, defining objectives, identifying target
audiences and appropriate messages, as well as x
28
selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all
elements of marketing communication; advertising,
public relations, sales promotion, direct marketing
and e-communication. x
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have
gained the necessary knowledge for their application
and will have the ability to analyze diverse
campaigns.
9
Students will be aware and conscious about ethical
rules and standards in the practice of public relations
and will engage in the practice of the profession by
adopting the principle of institutional and professional
loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political,
economic and technological developments influential
in the area of public relations and will be equipped to
solve possible crises and create new strategies based
on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss
mass communication theories and their reflection as
perceived within the activities of communication
professionals
12
Students will be able to effectively engage in media
research, planning and purchase. x
13
Students will comprehend the theoretical and
conceptual relations between public relations and
politics and will be able to apply them on a case
basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be
aware of minding the benefit of society as a whole as
well as that of the corporation/institution while
practicing public relations as a profession. x
29
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam
week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-
study, practice) 16 5 80
Presentation 1 20 20
Pop Quiz 2 6 12
Assignment 10 3 30
Final examination 1 10 10
Total Work Load 200
Total Work Load / 25 (h) 8
ECTS Credit of the Course 8
30
Course Informatıon
Course Code Semester T + P + L Hour Credits ECTS
SOCIAL ENVIRONMENT OF MAN PRP 122 2 3 + 0 + 0 3 6
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. TUĞRUL TANYOL
Assistants
Goals
The aim of the course is to bring students a basic
understanding of human societies. The course covers the
formation and evolution of human societies.
Content
The course covers the following topics: social organizations
and institutions, family, religious institutions, development of
education, science and technology and like.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students learn systematic thinking. 1,2,4,11 1,2,3 A,C
2) Students develop skills for analyzing
daily social and cultural issues from a
sociological perspective.
1,2,4,11 1,2,3 A,C
3) Students develop skills for
comprehending the world in terms of
scientific facts.
1,2,4,11 1,2,3 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing , B: Experiment C: Homework
COURSE CONTENT
31
Week Topics Study Materials
1 Introductions: expectations from the course & an
overview of the course
2 The national and international outlook to the past
3 History, power, culture
4 The Jasmine Revolution: attempts at democratization in
Tunisia
5 Islam and democracy in Egypt
6 Civil War and Intervention in Libya ve and Syria
7 Islam and democracy in Morocco: constitutional
monarchy
8 Major uprisings and protests
9 Imperialism and nationalism
10 Political Islam and religious conflicts
11 Neoliberalizm and class struggle
12 Youth, media, and technology
13 The future of democracy
14 Turkey: synthesis between Islam and secularism
15 Overall review and discussion
16 Final
RECOMMENDED SOURCES
Documents Dabashi, Hamid. (2012). The Arab Spring: The End of
Postcolonialism. London: Zed Books.
Additional Resources
Gardner, Lloyd C. (2011). The Road to Tahrir Square:
Egypt and the United States from the Rise of Nasser to the
Fall of Mubarak. New York: The New Press.
MATERIAL SHARING
Documents
Assignments Individual research report
Exams Midterm and final
ASSESSMENT
32
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 50
Assignment 1 50
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical
thinking skills necessary in the production of scientific
knowledge. x
2
Students will gain the necessary outlook to
understand and apply principles of communication
and gain an advanced idea about communication
theories and its general public discourse, group
dynamics and elements of successful corporate
communication. x
3
Students actively use their media literacy skills
through news gathering processes.
4
Student will gain necessary knowledge about the
function and development of social organizations and
institutions, such as family, religion, education,
science and technology. x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools.
6
Students will have the necessary skills necessary for
the successful practice of public relations, such as
researching, defining objectives, identifying target
audiences and appropriate messages, as well as
selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all
elements of marketing communication; advertising,
public relations, sales promotion, direct marketing
and e-communication.
33
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have
gained the necessary knowledge for their application
and will have the ability to analyze diverse
campaigns.
9
Students will be aware and conscious about ethical
rules and standards in the practice of public relations
and will engage in the practice of the profession by
adopting the principle of institutional and professional
loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political,
economic and technological developments influential
in the area of public relations and will be equipped to
solve possible crises and create new strategies based
on and parallel to new circumstances.
11
Students will be able to comprehend and discuss
mass communication theories and their reflection as
perceived within the activities of communication
professionals x
12
Students will be able to effectively engage in media
research, planning and purchase.
13
Students will comprehend the theoretical and
conceptual relations between public relations and
politics and will be able to apply them on a case
basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be
aware of minding the benefit of society as a whole as
well as that of the corporation/institution while
practicing public relations as a profession.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 10 10
Assignment 1 10 10
Final examination 1 5 10
Total Work Load 146
Total Work Load / 25 (h) 5.84
ECTS Credit of the Course 6
34
COURSE INFORMATON
Course Title Code Semester T + P +L
Hour Credits ECTS
COMMUNICATION
THEORIES
COMM
201 3 3 + 0 + 0 3 5
Prerequisites COMM 101 INTRODUCTION TO COMMUNICATION
Language of
Instruction
English
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator
Instructors
Prof. Billur Ülger, PhD.; Assoc. Prof. Meltem Kanoğlu, PhD.
Asst. Prof. Ahu Erdoğdu, PhD.; Asst. Prof. Kaan Taşbaşı, PhD.;
Asst. Prof. Feryade Tokan Şenol, PhD.
Asst. Prof. Gözde Dalan Polat, PhD.
Assistants
Goals
Upon completion of the course students should be able to:
1) Understand the historical development of media theories
and how they link with historically important social, political
and technological events/issues in the field of mass
communication.
2) Develop an understanding of the strengths and limitations
of basic theories of mass communication and the ability to
apply those theories in research and practice.
3) Comprehend how mass communication theories are
accepted throughout society.
4) Discover that mass communication is often at the centre of
how we perceive “truth “ and “reality”.
5) Critically evaluate theories as applied to practical mass
communication problems.
Content
The emergence of modern society and the changing face of
communication in modern society will be examined, among the
development modern social sciences and emergence of
communication sciences will be the initial point of the course.
Different theories and approaches are going to be investigated
with a critical perspective, referring to the
political/historical/economic/social background.
35
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) The student understands the
historical development of media
theories and how they link with
historically important social,
political and technological
events/issues in the field of mass communication.
4,6,7,9,11 1, 2, 3 A, C
2) The student develops an
understanding of the strengths
and limitations of basic theories
of mass communication and the
ability to apply those theories in research and practice.
8 1, 2, 3 A, C
3) The student comprehends how
mass communication theories are accepted throughout society.
1, 2, 3 A, C
4) The student discovers that mass
communication is often at the
centre of how we perceive “truth “ and “reality”.
14 1, 2, 3 A, C
5) The students critically evaluates
theories as applied to practical mass communication problems.
1,2,3,10,12,13 1, 2, 3 A, C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion,
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1) HISTORICAL DEVELOPMENT OF THEORIES
Origin of mass
communication
theories
Paradigm shifts in
Mass communication theories
36
2) HISTORICAL DEVELOPMENT OF THEORIES
(continues)
Models of communication
3) NORMATIVE THEORIES
Authoritarian media
theory
Soviet-communist
media theory
Libertarian or free
press media theory
Social responsibility
media theory
Democratic
participant media theory
4) a. SOURCE THEORIES
b. MESSAGE THEORIES
Agenda setting
Gate-keeping
Diffusion of
Innovations Propaganda theory
5) MESSAGE THEORIES (continues)
Framing Analysis
Priming
Discourse Analysis
Social Construction
Two step flow of
information
6) CHANNEL THEORIES
Gatekeeping
Technological
Determinism
Social Shaping of technology
7) AUDIENCE THEORIES
Uses and
gratifications
Social categories
theory
Cultivation Analysis
Social Learning
theory
Reception
Spiral of Silence
Hypodermic
needle/Stimulus-
37
Response/Magic
Bullet
Diffusion of Innovations
8) MID-TERM EXAM
9) AUDIENCE THEORIES (continues)
Two step flow
Individual
Differences
Selectivity Processes
Knowledge Gap
10) AUDIENCE THEORIES (continues)
Perception
Aggressive Cues
Carthasis
11) AUDIENCE THEORIES (continues)
Active theory of
Television Viewing
The Third- Person
Effect
12) INTERNATIONAL COMMUNICATION
THEORIES
World Systems
Dependency
Structural
Imperialism
13) INTERNATIONAL COMMUNICATION THEORIES (continues)
Cultural Imperialism
Globalization Hegemony
14) INTERNATIONAL COMMUNICATION THEORIES (continues)
Public Sphere
Propaganda
15) FINAL DISCUSSION
Discussion of selected
topics
RECOMMENDED SOURCES
38
Textbook
* Anaeto, S. G., Onabajo, O., Osifeso, J. B. (2008). Models
and Theories of Communication, Bowie, MD: African
Renaissance Inc.
* Baran, S. J. And Davis, D.K. (2006), Mass
Communication Theory: Foundations, Ferment and Future,
4th ed. Thomson.
* McQuail, D. (2010). Mass communication Theory: An
Introduction. Thousand Oaks, Sage
Additional Resources
* Yaylagül, Levent (2008). Kitle İletişim Kuramları,
Ankara: Dipnot Yayınları.
*Güngör, Nazife (2011). İletişim Kuramlar ve Yaklaşımlar,
Ankara: Siyasal Kitabevi
MATERIAL SHARING
Documents -
Assignments Pre-readings for preparation to qualify for class discussions and a
homework on the interpretation of “truth” and “reality” in media.
Exams Students will have a midterm and a final exams.
COURSE'S CONTRIBUTION TO PROGRAM
N
o Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate
communication.
x
3 Students actively use their media literacy skills through news gathering processes.
x
4
Student will gain necessary knowledge about the function and development of community
organizations and institutions, such as family, religion, education, science and technology.
x
5 Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.
x
6 Students will have the necessary skills necessary
for the successful practice of public relations, such x
39
as researching, defining objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the profession by adopting the principle of
institutional and professional loyalty as a personal responsibility norm.
x
1
0
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will
be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
x
1
1
Students will be able to comprehend and discuss
mass communication theories and their reflection as perceived within the activities of communication professionals
x
1
2 Students will be able to effectively engage in media research, planning and purchase.
x
1
3
Students will comprehend the theoretical and
conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.
X
1
4
Students will comprehend the importance and be aware of minding the benefit of society as a whole
as well as that of the corporation/institution while practicing public relations as a profession.
X
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterms 1 70
Quizzes
Assignment 30
Total 100
40
Contribution Of Final Examination To Overall Grade 60
Contribution Of In-Term Studies To Overall Grade 40
Total 100
COURSE CATEGORY Compulsary Courses
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the
exam week: 16 x Total course
hours) 16 3 48
Hours for off-the-classroom
study (Pre-study, practice) 16 4 64
Midterms 1 3 3
Assignment 1 10 10
Final examination 1 3 3
Total Work Load 128
Total Work Load / 25 (h) 5.12
ECTS Credit of the Course 5
41
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
CREATIVE WRITING I COMM 251 FALL 2 + 2 + 0 3 5
Prerequisites
Language of
Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator Inst. MARIO LEVI, Assoc. Prof. Dr. MELTEM KANOĞLU
Instructors
Assistants
Goals
Content
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
Students learn different ways and
methods of reading. 2,4,5,11 1 A,C
Students learn different ways and
methods of analyzing.
2,4,5,11 1,2 A,C
Students learn how to cultivate
themselves through literature.
2,4,5,11 1 C
Students learn different interviewing
skills.
2,4,5,11 1,2 A,C
42
Students practice different
interviewing skills.
2,4,5,11 1,2 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Theory of novel
2 History of novel
3 A voyage on the world novel and examples (1)
4 A voyage on the world novel and examples (2)
5 A voyage on the world novel and examples (3)
6 A voyage on the classic Turkish novel and examples
7 A voyage on the contemporary Turkish novel and examples
(2)
8 Midterm
9 Theory of the interview
10 Examples of interviews
11 Writing a critic
12 Writing an essay
13 Editing
14 Writing a synopsis
15 Children’s literature
43
16 Final
RECOMMENDED SOURCES
Textbook
Additional Resources Novels and films
MATERIAL SHARING
Documents
Assignments
Exams Quizzes, midterm, and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Quizzes 2 30
Participation 10
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
44
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods
and techniques, and will develop scientific
and analytical thinking skills necessary in the
production of scientific knowledge.
2
Students will gain the necessary outlook to
understand and apply principles of
communication and gain an advanced idea
about communication theories and its general
public discourse, group dynamics and
elements of successful corporate
communication.
x
3
Students actively use their media
literacy skills through news gathering
processes.
4
Student will gain necessary knowledge about
the function and development of social
organizations and institutions, such as family,
religion, education, science and technology. x
5
Students will be able to prepare and present
topic appropriate texts, speeches,
announcements and presentations in English
using audio visual tools. x
6
Students will have the necessary skills
necessary for the successful practice of public
relations, such as researching, defining
objectives, identifying target audiences and
appropriate messages, as well as selecting
the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all
elements of marketing communication;
advertising, public relations, sales promotion,
direct marketing and e-communication.
8
Students will be able to evaluate brand
management strategies both in Turkey and
abroad, and will have gained the necessary
knowledge for their application and will have
the ability to analyze diverse campaigns.
9
Students will be aware and conscious about
ethical rules and standards in the practice of
public relations and will engage in the
45
practice of the profession by adopting the
principle of institutional and professional
loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political,
economic and technological developments
influential in the area of public relations and
will be equipped to solve possible crises and
create new strategies based on and parallel to
new circumstances.
11
Students will be able to comprehend and
discuss mass communication theories and
their reflection as perceived within the
activities of communication professionals x
12
Students will be able to effectively engage in
media research, planning and purchase.
13
Students will comprehend the theoretical and
conceptual relations between public relations
and politics and will be able to apply them on
a case basis, and will gain the equipment
about national and international political
cultures.
14
Students will comprehend the importance and
be aware of minding the benefit of society as
a whole as well as that of the
corporation/institution while practicing public
relations as a profession.
46
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 3 3
Quizzes 2 6 12
Homework 1 3 3
Final examination 1 10 10
Total Work Load 124
Total Work Load / 25 (h) 4.96
ECTS Credit of the Course 5
47
COURSE INFORMATON
Course Title Code Semester T+ L+P
Hour Credits ECTS
INTEGRATED MARKETING
COMMUNICATION
PRP
201 3 3 + 0 + 0 3 8
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
The aim of this course is to examine the scope and role of the
marketing function with special emphasis on:
a) The integration of marketing mix elements; namely,
product, price, distribution channels and promotion
b) The integration of promotional mix elements; namely,
public relations, advertising, personal selling, and sales
promotions
Content
The course addresses the basic principles of marketing and
promotion used to increase awareness of and change in
attitudes and consumer behavior about products, services,
and organizations. Students learn to evaluate appropriate
promotional mixes, examine the role of communications, and
develop marketing communications strategies through the use
of case studies and classroom discussion. In this course,
students learn how to integrate all of the marketing
communication elements including advertising, PR, sales
promotion, direct marketing, event marketing and e-
communication.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students become familiar with the marketing
function in general.
1,2,3,4,5,7,8
1,2,3 A,C
2) Students learn specific strategies of
managing products, prices, distribution
challenges and marketing communication.
1,2,3,4,5,7,8 1,2,3 A,C
48
3) Students comprehend the need for
integrating the above-mentioned strategies.
1,2,3,4,5,7,8 1,2,3 A,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Scope Of Marketing CHAPTERS 1,2
2 Modern Marketing Approach 3
3 Target Marketing 8
4 International Marketıng 21
5 Product Strategies 12, 13
6 Product Strategies 20
7 Distribution Strategies 15
8 Midterm
9 Distribution Strategies 16
10 Advertising Strategies 17, 18, 19
11 Advertising Strategies 17, 18, 19
12 Public Relations Strategies 17, 18, 19
13 Personal Selling Strategies 17, 18, 19
14 Personal Selling Strategies 17, 18, 19
15 Sales Promotion Strategies 17, 18, 19
16 Final
RECOMMENDED SOURCES
Textbook P. Kotler and K. L. Keller. Marketing Management, 14th ed.
Additional Resources
49
MATERIAL SHARING
Documents
Assignments Group project presentation
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 2 100
Assignments
Attendance and Participation
Total 100
Contribution of Final Examination To Overall Grade 40
Contribution of In-term Studies To Overall Grade 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical
thinking skills necessary in the production of scientific
knowledge. x
2
Students will gain the necessary outlook to
understand and apply principles of communication
and gain an advanced idea about communication
theories and its general public discourse, group
dynamics and elements of successful corporate
communication. x
3
Students actively use their media literacy skills
through news gathering processes. x
4
Student will gain necessary knowledge about the
function and development of social organizations and
institutions, such as family, religion, education,
science and technology. x
50
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools. x
6
Students will have the necessary skills necessary for
the successful practice of public relations, such as
researching, defining objectives, identifying target
audiences and appropriate messages, as well as
selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all
elements of marketing communication; advertising,
public relations, sales promotion, direct marketing
and e-communication. x
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have
gained the necessary knowledge for their application
and will have the ability to analyze diverse
campaigns. x
9
Students will be aware and conscious about ethical
rules and standards in the practice of public relations
and will engage in the practice of the profession by
adopting the principle of institutional and professional
loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political,
economic and technological developments influential
in the area of public relations and will be equipped to
solve possible crises and create new strategies based
on and parallel to new circumstances.
11
Students will be able to comprehend and discuss
mass communication theories and their reflection as
perceived within the activities of communication
professionals
12
Students will be able to effectively engage in media
research, planning and purchase.
13
Students will comprehend the theoretical and
conceptual relations between public relations and
politics and will be able to apply them on a case
basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be
aware of minding the benefit of society as a whole as
well as that of the corporation/institution while
practicing public relations as a profession.
51
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 5 80
Mid-terms 2 15 30
Assignments 1 20 20
Final examination 1 20 20
Total Work Load 208
Total Work Load / 25 (h) 7.92
ECTS Credit of the Course 8
52
COURSE INFORMATION
Course Code Semester L+P
Hour Credits ECTS
Social Influence and Interpersonal
Communication PRP 221 SPRING 3+0+0 3 4
Prerequisites PRP 122
Language of
Instruction English
Course Level Bachelor’s Degree
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. Dr. Tuğrul Tanyol
Assistants
Goals
The aim of this course is to imporve student’s teoritical
knowledge as well as interpersonal and corporate
communication skills
Content
This course is designed to improve student’s skills of analysing
people’s emotions, behaviours and relations. The students
learn basic communication and how social sciences concepts
work in real life experiences.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
How people socialize? 1,2,11,13,14 1,2,3 A,C
What are the meanings of behaviours in interpersonal communication? 1,2,11,13,14 1,2,3 A,C
How people are shaped by environemental effects 1,2,11,13,14 1,2,3 A,C
Teaching
Methods:
1. Lecture 2. Discussion 3. Group work
53
Assessment
Methods: A. Presentation B. Lab C. Homework
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about
communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
X
3
Students actively use their media literacy skills through news gathering processes.
4
Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate texts,
speeches, announcements and presentations in English using audio visual tools.
X
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as
selecting the right communication channels and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional
loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of
communication professionals
X
12
Students will be able to effectively engage in media research, planning and purchase.
X
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them on a
case basis, and will gain the equipment about national and international political cultures.
X
14
Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution
while practicing public relations as a profession.
X
COURSE CONTENT
54
Week Topics
Study
Materials
1
Introduction to social sciences
2 Appropriateness
3 Mass communication: Propaganda
4 Mass communication: Persuasion
5
Persuasion
6
Self-justification
7
Aggresiveness
8
Prejudice
9 Attraction
10 Communication sensivity
11
Social psychology as a science
12 Sexual discrimination
13 Ethnic discrimination
14 What is social psychology?
KAYNAKLAR
Textbook Elliot Aronson: The Social Animal, Worth Publishers; 10th
edition 2007
Additional Resources
MATERYAL PAYLAŞIMI
Documents
Assignments 1
Exams 1
55
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms
Quizzes 1 40
Assignment 1 60
Total 2 60
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 2 15 30
Ödev
Final examination 1 15 15
1 15 15
Total Work Load 140
Total Work Load / 25 (h) 5.6
ECTS Credit of the Course 6
56
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Media Analysis COMM 202 1 3 + 0 3 5
Prerequisites COMM 102
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors
Prof. Dr. Berrin Yanıkkaya / Prof. Dr. Billur Ülger / Assoc. Prof.
Dr. Neda Üçer / Assist. Prof. Dr. Feryade Tokan Şenol / Assist.
Prof. Dr. Bahtiyar Ahu Alpaslan / Assist. Prof. Dr. Özge Erbek
Kara
Assistants
Goals
This course aims at developing students’ critical awareness of
the relationships of media with the world of cultural realm,
which necessarily entails a critical look into the interwoven
areas of culture, ideology and society; public and private
spheres of the social life, urban space and daily life as well as
the world system.
Content
The course outcomes will provide students with the abilities to
exercise critical judgment in applied research and with
knowledge to discuss media and cultural reproduction; public
sphere and culture interactions of media; relationships between
technology, culture and socially produced space and time
relationships of media, culture and society. Under the topic of
Media Analysis, by focusing on cultural issues we will try to
understand the ways in which media is seen and criticized by
major thinkers of our time in order to develop our analytical
skills to read the media and render its relationships on cultural
level. The last hour of each week’s course will be reserved for
screenings and discussions on the screened material.
Learning Outcomes Program Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Evaluates the process of mass
media in a historical and social
perspective.
1, 5, 10, 13
2) Establishes economical, political
and cultural with industrialization,
urbanization and media.
1, 2, 3, 6, 13
57
3) Analyzes media and cultural
reproduction with practical search
and critical information.
2,4, 9, 12, 13
4) Acknowledges the basic analysis
methods based on media and
critical approaches and applies to
media texts.
1,3, 6
5) Evaluates the convergent media
pattern organizational process and
text creation progress by
categorizing into steps.
10, 13
6) Has the ability of putting
together the elements of the
system of media progress as a field
of public sphere.
3, 13
7) Classifies, criticizes and
compares the dynamics between
media, culture and society.
1, 2, 3
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment
Methods: A: Testing, B: Presentation, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1
Course policy and requirements. Introduction: Media history
and social, political, economic and cultural dynamics of 18th
and 19th centuries.
2 Industrial Revolution and Concept of Mass Communication.
Read: Course
Notes & Ş.
Pamuk
3 Frankfurt School and Cultural Industry
Read: T.
Adorno
Hand in: Media
Diary
Homework
4 British Cultural Studies School, Mass Communication and
Minority Culture
Read: R.
Williams
5 British Cultural Studies School, Encoding and Decoding, TV
Icons Read: S. Hall
6 Media and the Concept of Classical Public Sphere
Read: J.
Habermas
Hand in: Media
Collage
Homework
7 Media and Criticism of Classical Public Sphere, Broadcast
Discussion Shows
Read: O. Negt
& A. Kluge
N. Fraser
58
8 Midterm Exam
9 Technology, Media and Society Read: J.
Ballard
10 Electronic Culture and Cyber Space Read: P. Virilio
11 Bakhtin and Film Studies Read: R. Stam
12 Simulacra, Hyper-Reality and Meaning-Making Processes Read: J.
Baudrillard
13 Modernism, Post Modernism and Media Read: J. Lewis
14 Globalization, New Communication Technologies, Alternative
Media
Read: W. L.
Bennett
15 Presentation of Media Analysis Projects and General Review Hand in:
Projects
RECOMMENDED SOURCES
Textbook
Screenings:
- Manufacturing Consent- Noam Chomsky and the
Media (1993), dir. Mark Achbar & Peter Wintonick
- Orwell Rolls in His Grave (2004), dir. Robert Kane
Pappas
- Control Room (2003), dir. Jehane Noujaim
- Howard Zinn- You Can’t Be Neutral on a Moving Train
(2004), dir. Deb Ellis & Denis Meuller
- Outfoxed- Rupert Murdoch’s War on Journalism
(2004), dir. Robert Greenwald
- All The President’s Men (1976), dir. Alan J. Pakula
- Under Fire (1983), dir. Roger Spottiswoode
- Salvador (1986), dir. Oliver Stone
- The Paper (1994), dir. Ron Howard
- 15 Minutes (2001), dir. John Herzfeld
- Good Night, and Good Luck (2005), dir. George
Clooney
- Şevket Pamuk, “19. Yüzyılda Dünya Kapitalizmine
Açılış”, in 100 Soruda Osmanlı-Türkiye İktisat
Tarihi, İstanbul: Gerçek Yayınevi, 1988 pp., 184-235
- T. W. Adorno, “Culture Industry reconsidered”, in P.
Marris & Thornham (eds), Media Studies: A
Reader, Edinburgh: EUP, 1996, pp: 24- 29.
- J.G. Ballard, “Introduction to Crash”, RE/Search,
#:8/9, 1984, pp: 96-98.
59
- B. Brecht, “The radio as an Apparatus of
Communication” in John Willet (ed&trns), Brecht on
Theatre, New York: Hill & Wang, 1974, pp:51-53.
- S. Hall, “Encoding/ Decoding”, in P. Marris &
Thornham (eds), Media Studies: A Reader,
Edinburgh: EUP, 1996, pp: 41- 49.
- J. Habermas, “The Public Sphere”, in P. Marris &
Thornham (eds), Media Studies: A Reader,
Edinburgh: EUP, 1996, pp: 55- 59.
- Oskar Negt, Alexander Kluge, Public Sphere and
Experience: Toward an Analysis of the
Bourgeois and Proletarian Public Sphere
(Theory and History of Literature), University
of Minnesota Press, 1993.
- Nancy Fraser, “Rethinking the Public Sphere: A
Contribution to the Critique of Actually Existing
Democracy”, Social Text, No. 25/26, Duke
University Press, 1990, pp. 56-80.
- Robert Stam, Subversive Pleasures: Bakhtin,
Cultural Criticism, and Film Johns Hopkins
University Press, 1992.
- J. Lewis, “Postmodernism and Beyond” in Cultural
Studies: The Basics, London & New York: Sage
Pub., 2002, pp. 215-239.
- Jean Baudrillard, “The implosion of meaning in the
media”, in the Shadow of the Silent Majorities,
transl. P Foss, P Pat- ton, J Johnston, pp. 95-110.
New York: Semiotext(e) 1983.
- W. Lance Bennett, “New Media Power: The Internet
and Global Activism” in Contesting Media Power,
ed. Nick Couldry and James Curran, Rowman and
Littlefield, 2003.
- R. Williams, Mass Communication and Minority
Culture”, in ”, in P. Marris & Thornham (eds), Media
Studies: A Reader, Edinburgh: EUP, 1996, pp: 35-
40.
- P. Virilio, “The Overexposed City” in P Virilio, Lost
Dimension (trans: D. Moskenberg), New York:
Semiotext[e], 1991, pp: 9-27.
Additional Resources
- Necmi Zeka, (der &sun), Jameson, Lyıtard,
Habermas: Postmodernizm, İst: Kıyı, 1990, 1994
- Gülnur Savran, ‘Postmodernizm: Yepyeni Bir Evre
mi, Bir Eğilimin Mutlaklaşması mı?’, Defter, Kış
1999, #:38.
60
MATERIAL SHARING
Documents Articles: Course reader, Books: Knowledge Center, Documentaries
Assignments
1. Media Diary
2. Media Collage
3. Media Analysis Project
Exams Open Book, Discussion Based
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 55
Presentation 1 15
Assignment 3 30
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge. X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. X
3 Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools. X
61
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results. X
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm. X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances. X
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals X
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply
them on a case basis, and will gain the equipment about national
and international political cultures. X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
62
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 5 5
Presentation 1 5 5
Assignment 3 3 9
Final examination 1 10 10
Total Work Load 125
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
63
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
CREATIVE WRITING II COMM 252 SPRING 2 + 2 + 0 3 5
Prerequisites
Language of
Instruction Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Inst. MARIO LEVI, Assoc. Prof. Dr. MELTEM KANOĞLU
Instructors
Assistants
Goals
The course prepares students to the professional life through reading,
analyzing and presentation on books and also introduces them to
different interview techniques.
Content The course covers the following topics: Lectures on novels, the history
of the novel, the theory and practice of interviewing.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Students learn different ways and
methods of reading. 2,4,5,11 1 A,C
2) Students learn different ways and
methods of analyzing.
2,4,5,11 1,2 A,C
3) Students learn how to cultivate
themselves through literature.
2,4,5,11 1 C
4) Students learn different
interviewing skills.
2,4,5,11 1,2 A,C
64
5) Students practice different
interviewing skills.
2,4,5,11 1,2 A,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Theory of novel
2 History of novel
3 A voyage on the world novel and examples (1)
4 A voyage on the world novel and examples (2)
5 A voyage on the world novel and examples (3)
6 A voyage on the classic Turkish novel and examples
7 A voyage on the contemporary Turkish novel and examples (2)
8 Midterm
9 Theory of the interview
10 Examples of interviews
11 Writing a critic
12 Writing an essay
13 Editing
14 Writing a synopsis
15 Children’s literature
16 Final
65
RECOMMENDED SOURCES
Textbook
Additional Resources Novels and films
MATERIAL SHARING
Documents
Assignments
Exams Quizzes, midterm, and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 70
Quizzes 2 30
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will
develop scientific and analytical thinking skills necessary in the production
of scientific knowledge.
66
2
Students will gain the necessary outlook to understand and apply principles
of communication and gain an advanced idea about communication
theories and its general public discourse, group dynamics and elements of
successful corporate communication.
x
3
Students actively use their media literacy skills through news gathering
processes.
4
Student will gain necessary knowledge about the function and development
of social organizations and institutions, such as family, religion, education,
science and technology. x
5
Students will be able to prepare and present topic appropriate texts,
speeches, announcements and presentations in English using audio visual
tools. x
6
Students will have the necessary skills necessary for the successful practice
of public relations, such as researching, defining objectives, identifying
target audiences and appropriate messages, as well as selecting the right
communication channels and reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of marketing
communication; advertising, public relations, sales promotion, direct
marketing and e-communication.
8
Students will be able to evaluate brand management strategies both in
Turkey and abroad, and will have gained the necessary knowledge for their
application and will have the ability to analyze diverse campaigns.
9
Students will be aware and conscious about ethical rules and standards in
the practice of public relations and will engage in the practice of the
profession by adopting the principle of institutional and professional loyalty
as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and technological
developments influential in the area of public relations and will be equipped
to solve possible crises and create new strategies based on and parallel to
new circumstances.
11
Students will be able to comprehend and discuss mass communication
theories and their reflection as perceived within the activities of
communication professionals x
12
Students will be able to effectively engage in media research, planning and
purchase.
13 Students will comprehend the theoretical and conceptual relations between
public relations and politics and will be able to apply them on a case basis,
67
and will gain the equipment about national and international political
cultures.
14
Students will comprehend the importance and be aware of minding the
benefit of society as a whole as well as that of the corporation/institution
while practicing public relations as a profession.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 3 3
Quizzes 2 6 12
Homework 1 3 3
Final examination 1 10 10
Total Work Load 124
Total Work Load / 25 (h) 4.96
ECTS Credit of the Course 5
68
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
CONSUMER BEHAVIOR PRP 202 4 3 + 0 + 0 3 6
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA
Assistants
Goals
The aim of this course is to develop an understanding of the how’s and
why’s of consumer decision-making in the market place. In this
context, internal and external factors influencing consumer behavior
will be examined.
Content
Covering an introduction to a wide range of theories, concepts and
findings drawn from behavioral sciences that are currently in use or
can be used by managers to understand, respond and/or change
consumer behavior, and a review of the literature on perception,
learning, motivation, attitude formation and change and their
application in marketing and managerial decision-making process will
be discussed, the course will help students to prepare sound
segmentation, targeting and positioning strategies.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Gains familiarity with influences on consumer
behavior. 1,2,3,4,5,7,8 1, 2, 3 A, C
2) Acquires consumer behavior research skills. 1,2,3,4,5,7,8 1, 2, 3 A, C
69
3) Acquires market segmentation skills. 1,2,3,4,5,7,8 1, 2, 3 A, C
4) Gains familiarity with the process consumer
decision making.
1,2,3,4,5,7,8 1,2,3 A,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Introduction
2 Understanding consumer behavior
3 Motivation, ability, and opportunity
4 Exposure, attention, perception
5 Knowledge and understanding
6 Attitudes
7 Midterm
8 Memory and retrieval
9 The process of making decisions
10 The process of making decisions
11 The consumer culture
12 The consumer culture
13 The consumer culture
14 Students’ presentations
15 Students’ presentations
16 Final
70
RECOMMENDED SOURCES
Textbook Hoyer, W. D. & MacInnis, D. J. (2010). Consumer behavior. Ohio: South-
Western Cengage Learning.
Additional Resources
MATERIAL SHARING
Documents
Assignments
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Assignments 20
Attendance and Participation 1 20
Total 100
Contrıbutıon Of Fınal Examınatıon To Overall Grade 40
Contrıbutıon Of In-Term Studıes To Overall Grade 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
71
1
Students will be aware of research methods and techniques,
and will develop scientific and analytical thinking skills
necessary in the production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and
apply principles of communication and gain an advanced
idea about communication theories and its general public
discourse, group dynamics and elements of successful
corporate communication.
x
3
Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function
and development of social organizations and institutions,
such as family, religion, education, science and technology. x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools. x
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and
appropriate messages, as well as selecting the right
communication channels and reviewing and evaluating
research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have gained
the necessary knowledge for their application and will have
the ability to analyze diverse campaigns. x
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage
in the practice of the profession by adopting the principle of
institutional and professional loyalty as a personal
responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and
create new strategies based on and parallel to new
circumstances.
72
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived
within the activities of communication professionals
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual
relations between public relations and politics and will be
able to apply them on a case basis, and will gain the
equipment about national and international political
cultures.
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of
the corporation/institution while practicing public relations
as a profession.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Assignments 1 20 20
Final examination 1 20 20
Total Work Load 151
Total Work Load / 25 (h) 6.04
ECTS Credit of the Course 6
73
COURSE INFORMATON
Course Title Code Semester T+L+P Hour Credits ECTS
ONLINE PUBLIC RELATIONS PRP 204 4 3+0+0 3 7
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS
Language of
Instruction English, Turkish
Course Level Bachelor (First-cycle programmes)
Course Type Compulsory
Course Coordinator
Instructors Assoc. Prof. Dr. A. BANU BIÇAKÇI
Assistants
Goals
The course aims to make students aware of the development Internet
marketing and online PR through social media and bring the ability to
use web based communication tools to appropriately communicate
with audiences and target publics.
Content Marketing, PR, blogs, social media tools and applications, forums,
wikis, and internet sites
Learning Outcomes Program Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) To learn Internet marketing tools 1, 2, 3, 4, 6, 7, 8, 9,
12, 13, 14 1, 2, 3, 12 A, C
2) To be aware of the changes and
development of PR concepts within social
media
1, 2, 3, 4, 6, 7, 8, 9,
12, 13, 14 1, 2, 3, 12 A, C
3) To be able to understand and implement
web based communication systems
1, 2, 3, 4, 6, 7, 8, 9,
12, 13, 14 1, 2, 3, 9, 12 A, C
4) To be able to devise effective PR strategies
online
1, 2, 3, 4, 6, 7, 8, 9,
12, 13, 14 1, 2, 3, 9, 12 A, C
74
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment, 12: Case
Study
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 An introduction to Online PR
2 PR 1.0 and PR 2.0
3 Web PR: Corporate Web sites
4 Online media relations
5 Blogs, in general
6 Blogs, corporate blogs
7 Social Media Management
8 Social Media Management
9 Social Media Management
10 Online reputation management
11 Online crisis communication
12 WOMM; Video: The Joneses
13 Search engine optimization and RSS
14 Relationship with online communities
15 Relationship with online communities
16 An overview
75
RECOMMENDED SOURCES
Textbook
- Argenti, Paul A. (2011). Digital Strategies for Powerful Corporate
Communications, European Financial Review, February-March,
p.61-64
-Sayımer, İdil (2008). Sanal Ortamda Halkla İlişkiler, İstanbul: Beta
-Mavnacıoğlu, Korhan (2015). Kurumsal İletişimde Sosyal Medya
Yönetimi, İstanbul: Beta
- Pelenk Özel, Aybike ve Yılmaz Sert, Nuray (2015). Dijital Halkla
İlişkiler: Kavram ve Araçları, İstanbul: Derin Yayınları
- Telli Yamamoto, Gonca ve Karamanlı Şekeroğlu, Özgür (2014).
Sosyal Medya ve Blog, İstanbul: Kriter
Additional Resources Newspapers, press releases, social media platforms and content
MATERIAL SHARING
Documents Media companies publication and statistics, internet, social media statistics
Assignments 8 blog posts
Exams Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Assignments 8 80
Attendance and Participation 1 20
Total 100
Contribution Of Final Examinatıon To Overall Grade 50
Contribution Of In-Term Studies To Overall Grade 50
Total 100
76
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will
develop scientific and analytical thinking skills necessary in the production
of scientific knowledge. X
2
Students will gain the necessary outlook to understand and apply principles
of communication and gain an advanced idea about communication
theories and its general public discourse, group dynamics and elements of
successful corporate communication.
X
3 Students actively use their media literacy skills through news gathering
processes. X
4
Student will gain necessary knowledge about the function and development
of community organizations and institutions, such as family, religion,
education, science and technology. X
5
Students will be able to prepare and present topic appropriate texts,
speeches, announcements and presentations in English using audio visual
tools.
6
Students will have the necessary skills necessary for the successful practice
of public relations, such as researching, defining objectives, identifying
target audiences and appropriate messages, as well as selecting the right
communication channels and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of marketing
communication; advertising, public relations, sales promotion, direct
marketing and e-communication. X
8
Students will be able to evaluate brand management strategies both in
Turkey and abroad, and will have gained the necessary knowledge for their
application and will have the ability to analyze diverse campaigns. X
9
Students will be aware and conscious about ethical rules and standards in
the practice of public relations and will engage in the practive of the
profession by adopting the principle of institutional and professional loyalty
as a personal responsibility norm.
X
10 Students will be equipped to analyze political, economic and technological
developments influential in the area of public relations and will be equipped X
77
to solve possible crises and create new strategies based on and parallel to
new circumstances.
11
Students will be able to comprehend and discuss mass communication
theories and their reflection as perceived within the activities of
communication professionals X
12 Students will be able to effectively engage in media research, planning and
purchase. X
13
Students will comprehend the theoretical and conceptual relations between
public relations and politics and will be able to apply them on a case basis,
and will gain the equipment about national and international political
cultures.
X
14
Students will comprehend the importance and be aware of minding the
benefit of society as a whole as well as that of the corporation/institution
while practicing public relations as a profession. X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Blog 1 5 5
Assignments 8 5 40
Final examination 1 10 10
Total Work Load 165
Total Work Load / 25 (h) 6.6
ECTS Credit of the Course 7
78
COURSE INFORMATON
Course Title Code Semester T + P +L Hour Credits ECTS
Brand Management COMM
331 5 3 + 0 + 0 3 5
Prerequisites NONE
Language of
Instruction ENGLISH
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. Burcu Peksevgen, PhD.
Assistants
Goals The aim of this course is to introduce the students the
concepts and practices of brand, branding, brand history.
Content Brand history, brand, branding and practices of branding
Learning Outcomes Öğrenim
çıktıları
Teaching
Methods
Assessment
Methods
1) Explains the concepts brand and
brand management 7,8
1,2,3 A,B,C
2) Explains the brand history 8 1,2,3 A,B,C
3) Examines the concept of brand
equity and brand awareness 7,8
1,2,3 A,B,C
4) Explains the law of branding and
how to make a new brand 6,7,8
1,2,3 A,B,C
5) Explains the corporate
communication 2,4,11,
1,2,3 A,B,C
6) Examines the connection between
branding and corporate
communication
8 1,2,3
A,B,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment
Methods: A: Testing, B: Project , C: Homework
79
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Introduction to brand management, history of branding, and
the concept of brand equity
3 Presentations of brand history projects and discussion
4 Creating a new brand and the laws of branding
5 Presentations of the creating a new brand projects and
discussion
6 Brand personality, personification, and loyalty.
7 Midterm Exam
8 Introduction to corporate management
9 Corporate identity, image, reputation
10 Corporate branding
11 Corporate branding and media relations
12 Presantations of Corporate branding projects and discussion
13 Review Class
14 Final Examination
RECOMMENDED SOURCES
Textbook
Keller, Kevin Lane Strategic brand management: building,
measuring and managing brand equity, New
Jersey : Pearson Education, 2008
Additional Resources Riel, C. B. M. van, Principles of corporate communication,
London ; New York : Prentice Hall, 1995
MATERIAL SHARING
Documents Different cases in print format.
Assignments Subjects about brand management
Exams Midterm, Project Presentation and Final Examination.
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
80
Mid-terms 1 25
Final 1 35
Assignment 1 40
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 35
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 65
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical
thinking skills necessary in the production of scientific
knowledge. x
2
Students will gain the necessary outlook to
understand and apply principles of communication
and gain an advanced idea about communication
theories and its general public discourse, group
dynamics and elements of successful corporate
communication. x
3
Students actively use their media literacy skills
through news gathering processes.
4
Student will gain necessary knowledge about the
function and development of social organizations and
institutions, such as family, religion, education,
science and technology. x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools. x
6
Students will have the necessary skills necessary for
the successful practice of public relations, such as
researching, defining objectives, identifying target
audiences and appropriate messages, as well as
selecting the right communication channels and
reviewing and evaluating research results. x
7
Students will be familiar and equipped with all
elements of marketing communication; advertising,
public relations, sales promotion, direct marketing
and e-communication. x
81
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have
gained the necessary knowledge for their application
and will have the ability to analyze diverse
campaigns. x
9
Students will be aware and conscious about ethical
rules and standards in the practice of public relations
and will engage in the practice of the profession by
adopting the principle of institutional and professional
loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political,
economic and technological developments influential
in the area of public relations and will be equipped to
solve possible crises and create new strategies based
on and parallel to new circumstances.
11
Students will be able to comprehend and discuss
mass communication theories and their reflection as
perceived within the activities of communication
professionals
12
Students will be able to effectively engage in media
research, planning and purchase. x
13
Students will comprehend the theoretical and
conceptual relations between public relations and
politics and will be able to apply them on a case
basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be
aware of minding the benefit of society as a whole as
well as that of the corporation/institution while
practicing public relations as a profession. x
82
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 5 70
Mid-terms 1 10 10
Project Presentations 1 30 30
Homeworks
Final
1 18 18
Total Work Load 170
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
83
COURSE INFORMATON
Course Title Code Semester T + P +L Hour Credits ECTS
Communication Ethics COMM 341 5 3 + 0 + 0 3 5
Prerequisites -
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator
Instructors
Prof. İlker Bıçakçı, PhD.; Prof. R. Mahmut Oktay, PhD.; Prof.
Berrin Yanıkkaya, PhD.; Assist. Prof. Feryade Tokan Şenol,
PhD.
Assistants
Goals
By the end of the semester students are expected to understand
principal theories of ethics as described by philosophers ancient
and modern; recognize ethical issues in communication case
studies; apply critical skills of reason and analysis to ethical
problems and tolerate disagreement and ambiguity in ethical
considerations.
Content
Communication Ethics is a main course for School of
Communication students, which aims to understand the ethical
concepts including freedom, democracy, truth, objectivity,
honesty and privacy. The course examines the ethical issues
both in philosophical and practical ways to help maintaining the
quality of information.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Assign the similarities and differences of
notion like ethics, morality, law and religion in
terms of social organizations.
1, 2, 3, 4 1, 2 A, B
2) Reads and realises basic ethical theories,
approaches and principles with historical
contexts.
2, 3, 5, 6,
10, 13 1,3 A, C
3) Emits the possibility of quarrels and different
in ethical issues. 2, 4 1,2,3 A, B, C
4) Expresses the basic notions and technical
areas of media ethics as being a sub-branch of
ethics.
2, 4, 13 1,2 A, B,C
84
5) Assigns, identifies and analysis the unethical
applications in visual, auditory and written
media texts.
1,3, 4, 6 1,2,3 B, C
6) Discusses ethical problems in media with
different angles by critical reasoning ability. 1, 4 2,3 A, B, C
7) Evaluates ethical problems in incident
analysis, replans the texts in accordance with
ethical principles
3, 4, 6, 13 2,3 A, C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment
Methods: A: Testing, B: Debate C: Homework
COURSE CONTENT
Week Topics Study
Materials
1
Course policy and requirements. The historical roots of ethics.
Relationship between ethics and morality. Ethical Decision-
Making Process. Sissela Bok’s model of ethical decision-
making.
2
Theoretical Foundations for Media Ethics: Aristotle and Virtue
Ethics
Theoretical Foundations for Media Ethics: Kant and Duty
Ethics
Read:
Patterson &
Wilkins, pp. 1-
15
J.C. Merrill, pp.
3-32
3
Theoretical Foundations for Media Ethics: Bentham, Mill and
Utilitarian Ethics
Theoretical Foundations for Media Ethics: Etzioni and
Communitarian Ethics
Theoretical Foundations for Media Ethics General Evaluation:
Deontological, Teleological and Subjective Ethical Approaches
Read:Patterson
& Wilkins, pp.
1-15
J.C. Merrill, pp.
3-32
Homework:
Media Watch
4 Ethics and Freedom: Mass Media Accountability
Individual Autonomy, Ethics and News Values.
Read:Gordon &
Newton, pp.
33-54
Kittross &
Gordon, pp.
59-80
Homework:
Media Watch
5 Gatekeepers and Manipulation: Truth, Fairness and Accuracy.
The Ethics of “Correctness’” and “Inclusiveness”.
Read: Kittross
& Gordon, pp.
93-159
Homework:
Media Watch
6
Codes of Ethics in Media and Audience/Reader
Representative, Ombudsman and, Journalism Associations
and Organizations.
Read: Gordon
& Dorsher, pp.
166-184
85
Homework:
Media Watch
7 Debate 1: News-making Processes and Ethics Homework:
Media Watch
8 Midterm Exam
9 New Technologies and Techniques and Media Ethics.
Digitally Manipulated Content and Ethics.
Read: Singer &
Dorsher, pp.
213-232
Babcock,
Gordon &
Kittross pp.
237-251
Homework:
Media Watch
10
Media Ethics and Economic Marketplace.
Access to Media: Equity in Receiving and Disseminating
Information
Read: Kittross
& Gordon pp.
256-298
Gordon&
Babcock, pp.
306-317
Homework:
Media Watch
11
Private Lives, Public Interest in a Digital World.
The Ethics of Persuasive Communication: Advertising, Public
Relations and Marketing.
Read: Gordon,
Kittross &
Newton, pp.
333-375
Gade &
Gordon, pp.
383-404
Homework:
Media Watch
12 Debate 2: Advertising, Public Relations, Marketing and Ethics Homework:
Media Watch
13
Infotainment, Sensationalism, “Reality” and Ethics
Entertainment Media and Ethics.
Violence and Sexuality..
Read: Gordon
& Babcock, pp.
432-454
Kitross ve
Gordon
pp. 461-484
Homework:
Media Watch
14 Debate 3: Gender Representations and Ethics Homework:
Media Watch
15
Selected Topics in Media Ethics: Check book Journalism,
Citizen Journalism, Pack Journalism, Discussions on
Objectivity and Rights-centred Journalism.
Read: Gordon
& Kitross , pp.
489-529
Homework:
Media Watch
RECOMMENDED SOURCES
86
Textbook
Text Books
- Gordon, D. & Kittross J.M. (2011). Controversies in
Media Ethics. N.Y.: Longman Pub., 3rd edition.
- Patterson, Philip & Wilkins Lee (2002). Media Ethics:
Issues & Cases. Boston: McGrawHill Pub.Kieran,
Matthew ed. (1998). Media Ethics. London & N.Y.:
Routledge.
Additional Resources
Screenings
1. Documentaries
* Orwell Rolls in His Grave, Director: Robert Kane Pappas,
2004. 1 Hour 46 Minutes.
* Outfoxed: Rupert Murdoch's War on Journalism, Director:
Robert Greenwald, 2004, 75 Minutes.
2. Fiction Films
* All The President’s Men (1976), dir. Alan J. Pakula
* Under Fire (1983), dir. Roger Spottiswoode
* Salvador (1986), dir. Oliver Stone
* The Paper (1994), dir. Ron Howard
* 15 Minutes (2001), dir. John Herzfeld
* Good Night, and Good Luck (2005), dir. George Clooney
Recommended readings
- Alankuş, Sevda (2005), Medya, Hukuk ve Etik, IPS
Eğitim Vakfı Yayınları: 5, Habercinin Elkitabı Dizisi:
2.
- Alia, Valerie (2004), Media Ethics and Social Change,
Edinburgh: Edinburgh Univ. Press.
- Bertrand, Claude-Jean (2004), Medya Etiği, Ankara:
BYEGM Yay.
- Cohen-Almagor, Rapfael, (2002), İfade, Medya ve
Etik, çev. Süleyman Nihat Şad, Ankara: Phoenix
Yayınevi.
- Çaplı, Bülent ve Tuncel, Hakan (2010), Televizyon
Haberciliğinde Etik, Ankara: A.Ü.İLEF ve Fatusch B.V.
- Belsey, A. & Chadwick R. ed. (1998) Medya ve
Gazetecilikte Etik Sorunlar, çev. Nurçay Türkoğlu.
Istanbul: Ayrıntı Yay.
- Çaplı, Bülent (2002), Medya ve Etik, Ankara: İmge
Kitabevi.
- Merrill, John C. et al. (1990). Modern Mass Media.
New York: Harper Collins Pub. pp. 386-407.
- Morresi, Enrico (2006), Haber Etiği: Ahlaki
Gazeteciliğin Kuruluşu ve Eleştirisi, çev. Fırat Genç,
Ankara: Dost Kitabevi yay.
87
- Shaw, Colin (1999), Deciding What We Watch: Taste,
Decency, and Media Ethics in the UK and the USA.
- Türkoğlu, Nurçay (2003). Kitle Kültürü ve İletişim.
İstanbul: Naos Yay. pp. 215-280.
- Uzun, Ruhdan (2007), İletişim Etiği: Sorunlar ve
Sorumlulular, Ankara: G.Ü. İletişim Fakültesi,
Kırkıncıyıl Kitaplığı, No:2.
- Plaisance, Patrick Lee (2009), Media Ethics: Key
Principles for Responsible Practice, London: Sage
Pub.
MATERIAL SHARING
Documents Screenings: Documentaries, Books: Knowledge Centre, Case
Studies
Assignments 1. Media Watch (weekly)
2. Debates (On 3 major ethical issue in media)
Exams Open book, Discussion based exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 40
Debate 3 30
Assignment 1 30
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods
and techniques, and will develop scientific
and analytical thinking skills necessary in
the production of scientific knowledge. x
88
2
Students will gain the necessary outlook to
understand and apply principles of
communication and gain an advanced idea
about communication theories and its
general public discourse, group dynamics
and elements of successful corporate
communication. x
3
Students actively use their media
literacy skills through news gathering
processes.
4
Student will gain necessary knowledge
about the function and development of
social organizations and institutions, such as
family, religion, education, science and
technology. x
5
Students will be able to prepare and present
topic appropriate texts, speeches,
announcements and presentations in English
using audio visual tools. x
6
Students will have the necessary skills
necessary for the successful practice of
public relations, such as researching,
defining objectives, identifying target
audiences and appropriate messages, as
well as selecting the right communication
channels and reviewing and evaluating
research results.
7
Students will be familiar and equipped with
all elements of marketing communication;
advertising, public relations, sales
promotion, direct marketing and e-
communication.
8
Students will be able to evaluate brand
management strategies both in Turkey and
abroad, and will have gained the necessary
knowledge for their application and will have
the ability to analyze diverse campaigns.
9
Students will be aware and conscious about
ethical rules and standards in the practice of
public relations and will engage in the
practice of the profession by adopting the
principle of institutional and professional
loyalty as a personal responsibility norm. X
10
Students will be equipped to analyze
political, economic and technological
developments influential in the area of
public relations and will be equipped to solve
possible crises and create new strategies
based on and parallel to new circumstances. X
11
Students will be able to comprehend and
discuss mass communication theories and
their reflection as perceived within the
activities of communication professionals X
89
12 Students will be able to effectively engage in
media research, planning and purchase.
13
Students will comprehend the theoretical
and conceptual relations between public
relations and politics and will be able to
apply them on a case basis, and will gain
the equipment about national and
international political cultures. X
14
Students will comprehend the importance
and be aware of minding the benefit of
society as a whole as well as that of the
corporation/institution while practicing
public relations as a profession. x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course
Duration
(Including
the exam
week: 16x
Total
course
hours)
16 3 48
Hours for
off-the-
classroom
study
(Pre-
study,
practice)
16 3 48
Mid-terms 1 3 3
Debate 3 3 9
Assigment 1 7 7
Final
examinati
on
1 10 10
Total
Work
Load
125
Total
Work
Load /
25 (h)
5
ECTS
Credit of
the
Course
5
90
COURSE INFORMATON
Course Title Code Semester T + L+P
Hour Credits ECTS
STRATEGIC COMMUNICATION
RESEARCH
COMM
361 FALL 2 + 2 + 0 3 5
Prerequisites RSCH 410 SCIENTIFIC RESEARCH METHODS
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. AYŞE BANU BIÇAKÇI
Assistants
Goals
The aim of this course is to accentuate the importance of the
idea of strategic planning idea in applied communication and
to bring students skills for conducting a real research project
based on a real situation facing an organization and for writing
down the communication objectives according to the research
results.
Content
The course covers the following topics: the idea of strategic
planning, strategy vs. tactic, situational research,
organizational research, public research, and writing down
communication goals & objectives.
Learning Outcomes
Program
Öğrenme
Çıktıları
Teaching
Methods
Assessment
Methods
1) Students can apply research
principles for strategic communication 1,2 1,2,3,12 A,C
2) Students can identify problems for
public relations and advertising
practice.
3,4,10 1,2,3,12 A,C
3) Students can produce strategic
goals and objectives in line with
organizational mission and goal.
3,4,14 1,2,3,12 A,C
91
4) Students can draw up a compelling
public relations strategy to be applied. 4,6,11,14 1,2,12 A,C
5) Students can prepare written
materials and present them to a
professional standard.
5 1,2,12 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 What is strategy? What is tactic?
3 Selection of the application issue
4 Step 1: Analyzing the situation a) An introduction b)Secondary and
primary research design and discussion
5 Research design: delivery of the secondary and primary
research design & questions
6 Delivery of the 1st step reports
7 Step 2: Analyzing the organization
8 Feedbacks of the step 1 and 2
9 Step 3: Analyzing the publics
10 Delivery of the 3rd step reports
11 Step 4: Establishing goals and objectives
12 Delivery of the 4th step reports & Feedback for the step 3
13 Campaign Presentations
14 Campaign Presentations
15 Campaign Presentations
16 Campaign Presentations
RECOMMENDED SOURCES
Textbook Smith, R.D. 2009, Strategic Planning for Public Relations. 3rd Ed.
New Jersey: Lawrence Erlbaum Assoc.
92
Additional
Resources
Wilcox, D. & Cameron, G. (2009), Public relations: strategies and
tactics. 9th Ed. Boston: Pearson Education Inc.
Wilcox, D.L. (2001). Public relations writing and media techniques.
4th Ed. New York: Longman.
MATERIAL SHARING
Documents Smith, R.D., Worksheets for the Steps 1, 2, 3 & 4
Assignments Step 1: Situational Research; Step2: Organizational Research;
Step 3. Public Research; Step.4: Goals & Objectives
Exams Final Presentation
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Assignment 2 50
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production
of scientific knowledge. x
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication. x
3 Students actively use their media literacy skills through news gathering processes. x
4
Student will gain necessary knowledge about the function and development of social organizations and institutions, such as family, religion, education, science and technology. x
5
Students will be able to prepare and present topic appropriate texts,
speeches, announcements and presentations in English using audio visual tools. x
93
6
Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives,
identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results. x
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct
marketing and e-communication. x
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns. x
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the
profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals x
12 Students will be able to effectively engage in media research, planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations between
public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political
cultures. x
14
Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession. x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Assignment 4 5 20
Final presentation 1 8 8
Total Work Load 124
Total Work Load / 25 (h) 4.96
ECTS Credit of the Course 5
94
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
CORPORATE PUBLIC RELATIONS PRP 301 5 3 + 0 + 0 3 6
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
This course explores the trends and issues affecting
corporations, along with crisis management, public affairs
communication, consumer affairs, employee relations,
environmental problems, and issues of multinationals. Various
PR cases, both from Turkey and all over the world, will be
analyzed.
Content What are corporate public relations? What are the elements of
corporate PR?
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Differentiates marketing PR and
corporate PR.
6,7 1,2,3 A,C
2) Explains the theories related with PR.
11,13 1,2,3 A,C
3) Discusses the international context of PR. 10 1,2,3 A,C
4) Comprehends the elements of corporate
PR. 6,9 1,2,3 A,C
5) Discusses the importance of corporate
PR.
9 1,2,3 A,C
6) Compares the elements of corporate PR
and understand their relationships with
corporate reputation. 14 1,2,3 A,C
95
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction: Public Relations Theories Forming groups and choosing presentation topics.
2 International Context of PR
3 Corporate Identity
4 Corporate Image
5 Ethics
6 Corporate Sponsorship
7 Cause Related Marketing
8 Corporate Social Responsibility
9 Internal Communication
10 Corporate Advertising
11 Issues Management
12 Crisis Management
13 Corporate Reputation
14 General Review
15 General Review
16 Final
RECOMMENDED SOURCES
Textbook Tench R. & Yeomans, L. (2009). Exploring Public Relations.
Prentice Hall.
Additional Resources Cornelissen, J. (2010). Corporate Communications: Theory
and Practice. London: SAGE Publications.
MATERIAL SHARING
Documents
96
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 50
Assignment 5 20
Attendance 2 10
Participation 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes.
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
x
97
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam
week: 16x Total course hours) 15 3 45
Hours for off-the-classroom study
(Pre-study, practice) 10 5 50
Presentation 1 25 25
Assignment 5 5 25
Final examination 1 15 15
Total Work Load 160
Total Work Load / 25 (h) 6.4
ECTS Credit of the Course 6
98
COURSE INFORMATON
Course Title Code Semester T+ L+P
Hour Credits ECTS
PUBLIC
DIPLOMACY AND
PUBLIC OPINION
PRP 311 5 2 + 2 +
0 3 4
Prerequisites COMM 202 MEDIA ANALYSES
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. ÖZLEM AKKAYA
Assistants
Goals
The aim of this course is to examine the nature of public
opinion in contemporary society. In doing so, it discusses how
to conceptualize public opinion by following the historical and
intellectual development behind the concept. The course
covers issues and theories related to public opinion and public
diplomacy in an effort to investigate how mass media and
public opinion interact and also influence policy making and
diplomacy.
Content
Public opinion and public diplomacy’s roots, development of
digital diplomacy; media and democracy; public opinion
studies, theories of public opinion.
Learning Outcomes Program Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Learns the basic theories in relation
to public opinion, diplomacy and
media. 1,2,4,6,11,13 1,2,3 A,C
2) Becomes familiar with how media,
public opinion and policy interact.
2,3,4,6,9,10,11,13,14 1,2,3,9,12 A,C,D
3) Develops tools to be an intelligent
consumer and critic of public opinion
research and ideas.
1,2,3,4,6,10,11,13,14
1,2,3,12 A,C
4) Becomes able to make constructive
and critical public policy arguments in
a public venue (in this case the
classroom).
2,3,4,10,11,13,14
1,2,3,9,
12 A,C,D
99
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment,
12: Case Study
Assessment
Methods: A: Testing, C: Homework; D: Presentation
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Public opinion overview: roots and development
3 Public diplomacy overview: roots and development
4 ISSUES IN CONTEMPORARY PUBLIC DIPLOMACY: Netpolitik,
Noo-politik, and Digital Diplomacy
5 Public sphere and democracy
6 Research methodologies in public opinion
7 Theories of public opinion
8 Midterm
9 Media, public opinion and public diplomacy
10 Propaganda
11 Project presentations
12 Project presentations
13 Project presentations
14 Future directions in public opinion and public diplomacy
15 Wrap up and review for final exam
16 Final
RECOMMENDED SOURCES
Textbook
Cull, N. J. (2009). Public Diplomacy: Lessons from the Past. Los Angeles,
CA: Figueroa Press.
Glynn, C. J et all (2000). Public Opinion. Boulder, CO: Westview Press.
Additional
Resources Public Diplomacy Institute’s web site: http://www.kamudiplomasisi.org/
100
MATERIAL SHARING
Documents
Assignments Book Review Assignment, Public Opinion Awareness Campaign
Project
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Assignments 2 40
Attendance and Participation 1 10
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
101
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
102
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 2 32
Mid-terms 1 3 3
Assignments 2 3 6
Course Project 1 5 5
Final examination 1 6 6
Total Work Load 100
Total Work Load / 25 (h) 4
ECTS Credit of the Course 4
103
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
HEALTH COMMUNICATION COMM382 SPRING 3+ 0 + 0 3 5
Prerequisites COMM 101 INTRODUCTION TO COMMUNICATION
Language of
Instruction English
Course Level Bachelor
Course Type Area Elective
Course
Coordinator
Instructors Assist. Prof. Dr. GÖZDE DALAN POLAT
Assistants
Goals
This course is designed to introduce students to the theoretical
framework of health communication and to bring them an
interdisciplinary insight as required by the interdisciplinary
nature of the field and skills for health communication activities
from a critical perspective.
Content
The course covers the following topics: the definition of health
communication, features of health communication as an
interdisciplinary field, main theories and models in health
communication, health communication campaign process, risk
communication and media advocacy, health literacy and critical
health communication, media and health, health communication
and ethics, and the interpersonal communication perspective in health communication.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
1) Students can define health
communication. 1,2,4 1,2,3 A
2) Students can understand main
theories and models in health
communication.
1,2,11
1,2,3 A
3) Students can evaluate
developments in health
communication from a critical
perspective.
4,10,11
1,2,3,12 A,C,D
4) Students can evaluate the health
discourse in media from the health
communication perspective.
3,4,5,9,10,14
1,2,3,9,12 A
104
5) Students can categorize health
communication methods and
develop effective health
communication strategies in class.
1,2,6,9,11,14 1,2,3,9,12 A,C,D
Teaching
Methods: 1: Lecture; 2: Question & Answer; 3: Discussion, 12: Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Introduction: what is health communication?
2 Features of health communication as an interdisciplinary
field
3 Theories and models in health communication
4 Theories and models in health communication
5 Campaign process in health communication
6 Campaign process in health communication
7 Risk communication and media advocacy
8 Midterm
9 Health literacy and critical health communication
10 Health discourse in media
11 Health communication and ethics
12 Interpersonal communication perspective in health
communication
13 Project delivery
14 Project delivery
15 Overall evaluation
16 Final
RECOMMENDED SOURCES
Textbook Schiavo, R. (2007). Health communication: from theory to
practice. USA: Jossey Bass.
Additional Resources
Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat.
Seal, C. (2003). Health and the media: an overview.
Sociology of Health and Illness, 25, 6: 513 – 531.
105
MATERIAL SHARING
Documents
Assignments Health communication campaign groups project delivery and
report
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Assignments 1 20
Attendance 10
Total 60
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6 Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining x
106
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
proactive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE
COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam
week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study
(Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignments 1 10 10
Final examination 1 15 15
Total Work Load 131
Total Work Load / 25 (h) 5.24
ECTS Credit of the Course 5
107
COURSE INFORMATON
Course Title Code Semester T+L+P Hour Credits ECTS
GLOBAL
COMMUNICATION PRP 312 6 2+2+0 3 7
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Compulsory
Course
Coordinator
Instructors Prof. Dr. AYSELI USLUATA
Assistants
Goals
This course aims to encourage students to explore their
cultural identity, to experience and analyze intercultural
contact in order to understand more fully the nature of cultural
differences and their impact on communication; to identify
barriers to effective intercultural communication and develop
strategies to overcome these barriers; to equip students with
the information and basic skills needed to communicate with
people from other cultures.
Content
This course includes “global classroom” which is held in a
shared virtual classroom where students from Turkey and US
use live, real-time videoconferencing to learn about one
another’s culture. Global Classroom provides the opportunity
for students to become more competent communicators by
participating in real-time, live, cross-cultural interactions.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
1) Gains skills for comprehending the current
thinking and research about intercultural
communication.
1
1,2,3 C,D
2) Gains skills for comprehending the
dynamics of intercultural communication.
4,7 2,3,12 C,D
3) Gains skills for analyzing the
communicative problems that arise in contact
between people from different cultural
background.
5
2,3,12 C,D
4) Comprehends the differences in
communication behaviors due to nationality
and social and class status.
3
2,3,12 C,D
108
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction: PowerPoint assignment_”Introduce Yourself”
2
Background to intercultural communication (Dodd) Global
Classroom starts: Yeditepe and Nebraska students Introduce
themselves
3 Choosing topics for PowerPoint presentations “The Nature of
Cultural Identity” (Lusting&Koestler)
4 Fundamental axioms of intercultural communication (Dodd);
presentations
5 Elements of cultural system, (Dodd); presentations
6 Reading: communication theory of identity (Gudykunst)
Global Classroom: presentations 2
7 Underlying dimensions of culture (Dodd)
8
Intercultural communication competencies associated with
intercultural effectiveness (Dodd) Global Classroom:
presentations 2
9 Intercultural communication &nonverbal messages. (Dodd)
+ Global Classroom: presentations 2
10
“The Turkish Coffeehouse” (Gannon) (Homework) Global
Classroom: presentations 2 (deadline to submit PowerPoint
assignment 3)
11 Intercultural communication conflict (Dodd)+ Global
Classroom: presentations 2
12 Cultural adaptation &communication effectiveness (Dodd)+
Global Classroom: presentations 3 “evaluations”
13 Social influence of network cultures (Dodd) Global
Classroom: presentations 3 “evaluations”
14 Overall review and evaluation
15 Overall review and evaluation
109
16 Final
RECOMMENDED SOURCES
Textbook
Dodd, Carley (1998). Dynamics of Intercultural Communication. London:
McGraw Hill
Gannon, Martin J. (2001). Understanding Global Cultures: Metaphorical
Through 23 Nations. London: Sage Publications
Gannon, Martin J. (2008). Paradoxes of Culture and Globalizattion.
London: Sage
Additional
Resources
Gudykunst, W. B. (Ed.). (2005). Theorizing About Intercultural
Communication. London: Sage
Usluata, A. (ed.) (2008). Communication: Spanning Cultures, Change
and Challenges. Istnabul: Yeditepe Univ.
Usluata, A. & Rosenbaum, J. (eds.) (2004). Shaping the Future of
Communication Research in Europe. Istanbul: Yeditepe Univ.
MATERIAL SHARING
Documents
Assignments Powerpoint presentations
Exams Final take-home
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms
Assignments 4 80
Attendance 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
gRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
110
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
111
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 20 20
Assignments 2 10 20
Final examination 1 20 20
Total Work Load 176
Total Work Load / 25 (h) 7.04
ECTS Credit of the Course 7
112
COURSE INFORMATON
Course Title Code Semester T+L+P
Hour Credits ECTS
ADVANCED PROMOTIONAL
WRITING
PRP
352 6 2+2+0 3 6
Prerequisites
Language of
Instruction Turkish
Course Level Bachelor's Degree (First-cycle programmes)
Course Type Compulsory
Course
Coordinator
Instructors Inst. MARİO LEVİ
Assistants
Goals
It aims to prepare students to the professional life through
advertising campaigns developed together in the classroom. It
also introduces a basic understanding of advertising to
students with public relations background.
Content
After introducing students to the theoretical background, it
discusses and analyzes different existing advertisements. It
also creates a simulation of agency while student prepare their
campaigns.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
1) Learns the basic theories of
advertising. 1,2,3,4 1 C
2) Develops brainstorming skills. 5,6,7,8 2,3,9 A
3) Learns how to advertise. 1,2,3,4,5 1,3,12 C
4) Gets prepared to work in a
multinational advertising agency. 5,6,7,8,9,13 1,9,12 C
5) Know how to make convincing
presentations 1,2,3,4,5,6,7 1,9,12 C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
113
COURSE CONTENT
Week Topics Study
Materials
1 What is and what is not advertising?
2 The brand building
3 Different tools in advertising
4 Different elements in advertising
5 The U.S.P.
6 Emotional advertising
7 The advertising agency
8 Midterm
9 The campaign (1): The Creative Brief
10 The campaign (2): Alternative tools
11 The campaign (3): The print advertisement, the headline
and the body copy
12 The campaign (4): The outdoor advertisement
13 The campaign: (5): The television and the radio
14 How to make a convincing presentation?
15 General review
16 Final
RECOMMENDED SOURCES
Textbook
Additional Resources Existing advertising campaigns
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
114
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 70
Quizzes 2 10
Assignment 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
x
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
x
115
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week:
16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 4 64
Mid-terms 1 3 3
Quizzes 10 2 20
Assignment 1 5 5
Final examination 1 5 5
Total Work Load 145
Total Work Load / 25 (h) 5.8
ECTS Credit of the Course 6
116
COURSE INFORMATON
Course Title Code Semester T+L+P
Hour Credits ECTS
MANAGEMENT OF STRATEGIES AND
CAMPAIGNS IN PR
PRP
372 6 2 + 2 + 0 3 7
Prerequisites PRP 101 INTRODUCTION TO COMMUNICATION, COMM 361
STRATEGIC COMMUNICATION RESEARCH
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
The purpose of this course is to provide public relations
students an opportunity to learn from case study analysis and
to apply this knowledge to practical situations. Students will
act and be treated as public relations management
professionals; and required to identify, analyze, solve, write
and present information in effective manner. At the end of this
course, students should be able to identify how to integrate
public relations as a management function into an overall
organizational strategy; identify the public relations
implications of management decisions; write a comprehensive
communications strategy; support managerial decisions with
public relations actions; and evaluate effectiveness of public
relations activities.
Content Detailed analysis of a PR strategy, and simulation of a PR
strategy.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1)Selects and uses the appropriate PR tools
necessary for a PR strategy
6,7,8 1,2, 9 A,C
2) Analyzes the ROPE Model in detail
1,6 1,2,3 A,C
3) Uses the ROPE Model to plan and implement
a given PR strategy 6,9,13,14 1,2,3,9 A,C
4) Prepares the printed materials for the
assigned PR topic 2,5,6,9,10 1,9 A,C
117
5) Prepares the detailed flow of a PR strategy
2,6,9 1,9 A,C
6) Writes a press- bulletin on a given topic 12 1,9 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction and overview of the ROPE Model and PR
process
2 Forming groups for PR campaigns assigning the topics
3 Deadline for proposals
4 Meeting for research process
5 Meeting for research process
6 Meeting for determining the campaign objectives
7 Meeting for programming process
8 Meeting for programming process
9 Meeting for programming process
10 Meeting for evaluation process
11 Presentations
12 Presentations
13 Presentations
14 Presentations
15 General review
16 Final
RECOMMENDED SOURCES
Textbook Hendrix, J. A. & Hayes, D. C. (2007). Public Relations
Cases. CA: Thomson Wadsworth.
Additional Resources
118
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 3 60
Preparation Presentation Proposal 1 10
Assignment 3 30
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge. X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news
gathering processes.
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools. X
6 Students will have the necessary skills necessary for the
successful practice of public relations, such as researching, X
119
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply
them on a case basis, and will gain the equipment about national
and international political cultures.
X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Homework 1 30 30
Presentation 6 5 30
Final examination 1 15 20
Total Work Load 176
Total Work Load / 25 (h) 7.04
ECTS Credit of the Course 7
120
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
PUBLIC RELATIONS AND LOBBYING PRP 421 7 3 + 0 +0 3 7
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programs)
Course Type Compulsory
Course Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA
Assistants
Goals
This course is intended to provide the students with the
theoretical and practical knowledge about the historical
development of lobbying as well as its main concepts and
methods, and to equip them with the skills for developing
effective communication strategies in the field of lobbying, by
analyzing lobbying practices at the international level.
Content
The content of this course includes the concepts of interest
group, advocacy and lobbying, the historical development of
lobbying, the legal and ethical frameworks of lobbying, main
lobbying types and methods, the target audiences and
objectives of lobbying as well as the critical analysis of various
modern lobbying practices both from Turkey and abroad.
Learning Outcomes
Program
Learning Outcomes
Teaching Methods
Assessment Methods
1) Understands the basic concepts of lobbying,
interest group and advocacy 10,13 1,3 A
2) Gains knowledge about the historical
development of lobbying 10,13
1, 3
A
121
3) Evaluate main types and methods of
lobbying 2, 6, 10,13
1,2,3,12
A
4) Analyzes lobbying practices 2, 6, 9, 10,13
1,2,3,12
A, D
5) Analyzes critically the relations between
public relations and politics at the international
level 6,13,14
1,3,12
A
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Assessment Methods: A: Testing, C: Homework; D: Presentation
COURSE CONTENT
Week Topics Study
Materials
1 INTRODUCTION
2
THE CONCEPTS OF LOBBYING, ADVOCACY AND INTEREST
GROUP
3 THE HISTORICAL DEVELOPMENT OF LOBBYING
4 THE LEGAL FRAMEWORK AND ETHICS OF LOBBYING
5 THE TARGET AUDIENCES AND OBJECTIVES OF LOBBYING
6 THE STRATEGIES AND METHODS OF LOBBYING
7 MIDTERM
8 THE POLITICAL SYSTEM IN THE UNITED STATES
9 THE ROLE OF LOBBYING IN THE USA
10 ETHNIC LOBBIES AND THE US FOREIGN POLICY
11 THE POLITICAL SYSTEM IN THE EUROPEAN UNION
12 THE ROLE OF LOBBYING IN THE EU
13 INTEREST GROUPS AND LOBBYING IN TURKEY
122
14 LOBBYING FOR TURKEY
15 REVIEW AND WRAP UP FOR THE FINAL EXAMINATION
16 FINAL
RECOMMENDED SOURCES
Textbook
Ker Dinçer, M. (1999). Lobicilik. İstanbul: Alfa Yayınları.
Additional
Resources
Arı, T. (2009). Amerika’da Siyasal Yapı ve Dış Politika. İstanbul: Marmara
Kitap Merkezi Yayınları.
Canöz, K. Halkla İlişkiler Uygulaması Olarak Lobicilik. İstanbul: NKM
Yayınları.
Ürek, M. & Doğan, N. (2011). Lobicilik ve Baskı Grupları: Devlet, Sivil
Toplum ve Demokrasi. İstanbul: İnkılap Kitabevi.
MATERIAL SHARING
Documents International documentaries and cinema films about lobbying
Assignments Group presentation assignment with a purpose to inform about lobbying practices from the world
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
123
Assignments 1 30
Attendance and Participation 20
Total 100
Contrıbutıon Of Fınal Examınatıon To Overall Grade 40
Contrıbutıon Of In-Term Studıes To Overall Grade 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news
gathering processes.
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages, x
124
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession. x
125
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity
Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 4 64
Mid-terms 1 20 20
Assignments 1 20 20
Final 1 20 20
Total Work Load 178
Total Work Load / 25 (h) 6.88
ECTS Credit of the Course 7
126
COURSE INFORMATON
Course Title Code Semester T+L+P
Hour Credits ECTS
CRITICAL APPROACHES TO PUBLIC
RELATIONS PRP 423 7 3 + 0 +0 3 5
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS, PRP 301
CORPORATE PUBLIC RELATIONS
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Prof. Dr. İLKER C.BIÇAKÇI
Assistants
Goals
The aim of this course is to analyze the role of public relations
Generating ideological discourses to the media in the capitalist
globalization process and cover the critical public relations approaches
versus the mainstream media manipulation.
Content
The role of mainstream public relations & media manipulation in
the globalization process. Critically evaluate mainstream public
relations tactics in terms of ethics. The rhetorical and critical
approaches to public relations. The importance of public relations
efforts in national and international politics
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1)Enhance the student's awareness
about the critical studies in Public
Relations
3,8,13 1,2,3 A,C
2) Provide students the knowledge
to understand the role of mainstream
public relations & media manipulation
in globalization process
8,12 1,2 ,3 A,C
3) Enhance the student's awareness
about the importance of public
relations efforts in national and
international politics
6,7,9,11,13,14, 1,2,3 A,C
127
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion,
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Introduction
2
Short history of political economics paradigms of Cold War
process and mainstream communication studies in the
modern age.
3 Dominant values of capitalist globalization and mainstream
communication studies in the postmodern age.
4 The role of PR and media in the globalization process.
5 Rhetorical and Critical Approches to Public Relations
6 Rhetorical and Critical Approches to Public Relations
7 Marxist approaches and media analysis
8 Frankfurt School: The Culture Industry
9 Public Opinion and The concept of Hegemony
(Presentation topic)
10
Manufacture of Consent : The Herman/Chomsky
propaganda
model of the media (Presentation topic)
11
The idealistic concept of ‘symmetry’ proposed by Grunig
and Hunt and conflict of ‘business and society’
(Presentation topic)
12 Critical evaluation of the ethical problematic situations in PR
(Presentation topic)
13 Dissent and Protest Public Relations/ Practices
(Presentation topic)
14 The role of PR in the Consumption Culture (Presentation
topic)
128
15 Discussion
16 General Revision
RECOMMENDED SOURCES
Additional
Resources
-The Routledge Handbook
of Critical Public
Relations, Edited by Jacquie
L’Etang,David McKie,Nancy
Snow,Jordi Xifra
-Managing Public
Relations, J. E. Grunig &T.
Hunt
-Rethinking Public
Relations, K. Moloney
-Public Opinion and
Rationality, E. Noelle-
Neumann
-Political Public Relations
and Agenda Building, J. C.
Tedesco
-Media and Culture,
R.Campbell - Christopher R.
Martin - Betina Fabos
Bedford/St.Martins
-Rich Media, Poor
Democracy, Robert W.
McChesney
-Media, Communication,
Culture - A Global
Approach, James Lull
129
-Cultures and Societies in
a Changing World ,Wendy
Griswold
-Küresel İletişim Nilgün
Tutal Cheviron
-From Dictatorship to
Democracy Gene Sharp
-Dissent and Protest
Public Relations, Kevin
Moloney
-Halkla İlişkilerde Eleştirel
Yaklaşımlar,Jacquie
L’Etang,Magda Pieczka
-Medya Halka Nasıl Evet
Dedirtir? Edward Herman ve
Noam Chomsky
MATERIAL SHARING
130
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Attendance & Participation 1 20
Assignments 1 40
Midterm Presentation 1 40
Total
100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
x
6 Students will have the necessary skills necessary for the effective
communication practices, such as researching, defining objectives, x
131
identifying target audiences and appropriate messages, as well as
selecting the right communication channels and reviewing and
evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and
standards in the communication practices and will engage the
profession by adopting the principle of institutional and
professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the field of
communication and will be equipped to solve possible crises and
create new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations
between communication practices and politics and will be able to
apply them on a case basis, and will gain the equipment about
national and international political cultures.
x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing communication skills.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 5 5
Assignments 1 5 5
Final examination 1 10 10
Total Work Load 116
Total Work Load / 25 (h) 4,64
ECTS Credit of the Course 5
132
COURSE INFORMATON
Course Title Code Semester T+L+P
Hour Credits ECTS
MEDIA PLANNING FOR PUBLIC
RELATIONS
PRP
431 7 2+2+0 3 6
Prerequisites
Language of
Instruction English
Course Level Undergraduate
Course Type Compulsory
Course
Coordinator
Instructors Assist. Prof. Dr. GÖZDE DALAN POLAT
Assistants
Goals
The course is designed to provide students essential tools of
media planning for public relations. While they are organizing
the strategies, they are going to learn how they could
announce the product to the public according to promoting,
marketing and service. In order to this aim determining the
media tools which will be used for publication. And the value
of media feedbacks on marketing and advertising.
Content
The role of Public Relations in Communication era. Marketing,
advertising campaigns, value of the media in marketing and
advertising. Processing the characteristics of media in both
verbal and published tools besides social media.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1)Relation between Communication and
Media as a different branches in the field
of PR. 2,7,12 1,2,3,12 A
2) Understanding and analyzing of the
interaction between media and public
relations. 12
1,2,3,12
A,C
3) According to the different fields of
Publicity and Public Relations analyzing
their media positions in media. 2,3,5,6,12
1,2,3,9,12
A,C,D
4) Developing Public Relations and Media
models and presentation 1,4,7,8,9,10,11,
1,2,3,9,12
A,C,D
133
Teaching
Methods:
1:Statement,2:Question-
Answer,3:Discussion,9:Homework,12:Sample case
Assessment
Methods: A:Exam, C:Homework, D:Presentation
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Overview of Public Relations and Publicity
3 Media Analysis (written, visual)
4 Media Analysis (social media and other)
5 Sample Model Studies I
6 Sample Model Studies II
7 Assessments of Publicity Studies in Economy, Politics,
Magazine, Local and Sports press individually.
8 Media Assessments According to the Public Relations
Projects I
9 Media Assessments According to the Public Relations
Projects II
10 Creating a project and Preparation
11 Project Presentation I
12 Project Presentation II
13 Project Presentation III
14 Project Presentation III
15 Collecting All Studies Before Final Exam
16 Final
RECOMMENDED SOURCES
Textbook
A Guide to meeting the Press Sally STEWARD, 2005.
Media Monoliths Mark TUNGATE, 2005.
Journalist’s Handbook Laura/AI RIES, 2001.
Additional Resources News Paper, Social Media Publications
MATERIAL SHARING
Documents News Papers, TV and Radio programs, social media channels and
other visual and published media channels
134
Homework According to the social media projects of companies, preparing the
media planning analysis and reports as PR departments do.
Exams Midterm and Final exam
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 70
Assignment (Attendance to class and discussions,
Homework) 30
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques,
and will develop scientific and analytical thinking skills
necessary in the production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and
apply principles of communication and gain an advanced idea
about communication theories and its general public
discourse, group dynamics and elements of successful
corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions,
such as family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic
appropriate texts, speeches, announcements and
presentations in English using audio visual tools.
x
6 Students will have the necessary skills necessary for the
successful practice of public relations, such as researching, x
135
defining objectives, identifying target audiences and
appropriate messages, as well as selecting the right
communication channels and reviewing and evaluating
research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management
strategies both in Turkey and abroad, and will have gained
the necessary knowledge for their application and will have
the ability to analyze diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in
the practice of the profession by adopting the principle of
institutional and professional loyalty as a personal
responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and
create new strategies based on and parallel to new
circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived
within the activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual
relations between public relations and politics and will be able
to apply them on a case basis, and will gain the equipment
about national and international political cultures.
x
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of
the corporation/institution while practicing public relations as
a profession.
x
136
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 10 10
Homework 1 30 30
Final examination 1 10 10
Total Work Load 146
Total Work Load / 25 (h) 5.84
ECTS Credit of the Course 6
137
COURSE INFORMATON
Course Title Code Semester
T+ L+P
Hour Credits ECTS
SPECIAL TOPICS IN PUBLIC RELATIONS
PRP 481 7 3 + 0 +0 3 6
Prerequisites PRP 101 INTRODUCTION TO PUBLIC RELATIONS
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programs)
Course Type Compulsory
Course Coordinator
Instructors Inst. MARİO LEVİ
Assistants
Goals
To improve students’ liberal education and to render them able
to develop opinions about our contemporary era.
Content Discussion sessions about thematic films
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Learns types of communication.
1,2,3,4,5,6,7,13
14, 1,2,3 A,B
2) Thinks deeply about the relation
between the individual and society.
1,2,3,4,5,6,7,13
14, 1,2,3 A,B
3) Search for the reflections of today’s
problems on communication.
1,2,3,4,5,6,7,13
14, 1,2,3 A,B
138
Teaching Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 12: Case Study
Assessment Methods: A: Testing, C: Homework; D: Presentation
COURSE CONTENT
Week Topics Study
Materials
1 Introduction: an overview of the course
2 Choosing discussion topics and of films to be watched
3 Film-discussion
4 Film-discussion
5 Film-discussion
6 Film-discussion
7 Film-discussion
8 Film-discussion
9 Film-discussion
10 Film-discussion
11 Film-discussion
12 Film-discussion
13 Film-discussion
14 Film-discussion
15 Review and wrap up for the final examination
16 Final
139
RECOMMENDED SOURCES
Textbook
Personal notes and information
Additional
Resources
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 50
Assignments 1 30
Attendance and Participation 20
Total 100
Contrıbutıon Of Fınal Examınatıon To Overall Grade 40
Contrıbutıon Of In-Term Studıes To Overall Grade 60
Total 100
COURSE CATEGORY Expertise/Field Courses
140
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3
Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
X
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
X
141
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
X
12
Students will be able to effectively engage in media research,
planning and purchase. X
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply
them on a case basis, and will gain the equipment about national
and international political cultures.
X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration (Hour)
Total
Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Assignments 1 5 5
Final assignment 1 10 10
Total Work Load 143
Total Work Load / 25 (h) 5.72
ECTS Credit of the Course 6
142
COURSE INFORMATON
Course Title Code Semester T+ L+P
Hour Credits ECTS
POLITICAL CAMPAIGN
MANAGEMENT COMM432 SPRING 3+ 0 + 0 3 5
Prerequisites COMM 202/ MEDIA ANALYSES
Language of
Instruction English
Course Level Bachelor
Course Type Compulsory
Course
Coordinator
Instructors Prof. Dr. RECEP MAHMUT OKTAY, Assist. Prof. Dr. ÖZLEM
AKKAYA
Assistants
Goals
The aim of this course is bring students skills for evaluating and
adopting a critical approach to political campaigning strategies
and tactics and for developing effective political campaigning
strategies.
Content
The course covers the following topics: the definition and history
of political communication, political actors’ roles, political
communication theories, the relation between media, public
opinion and democracy, new approaches to political
campaigning, political advertising, and the relation between new communication technologies and politics.
Learning Outcomes Program Outcomes Teaching
Methods
Assessment
Methods
1) Students can learn main
theories about political
communication 1,2,4,6,11,13 1,2,3 A,C
2) Students can develop
knowledge about the
interaction between
media, public opinion,
and democracy and
analyze it critically.
2,3,4,6,9,10,11,13,14
1,2,3,9 A,C
3) Students can effectively
follow and critically
approach to political
communication studies
and research.
1,2,3,4,6,10,11,13,14
1,2,3,9,12 A,C,D
143
4) Students can
comprehend and analyze
the connections between
new communication
technologies and
politics.
2,3,4,10,11,13,14
5) Students can gain skills
for developing effective
political campaigning
strategies in the
classroom environment.
2,6,9,10,11,13,14
1,2,3,9,12 A,C,D
Teaching
Methods:
1: Lecture; 2: Question & Answer; 3: Discussion, 9: Assignment, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework; D: Presentation
COURSE CONTENT
Week Topics Study Materials
1 Introduction
2 An overview of political communication: definition and
historical development
3 An overview of political communication: definition and
historical development
4 Political actors
5 Political communication theories
6 Political communication theories
7 The relation between media, public opinion, and politics
8 Midterm
9 New approaches to political campaigning
10 Political advertising
11 New communication technologies and politics
12 Project presentation
13 Project presentation
14 Project presentation
15 General review & discussion
144
16 Final
RECOMMENDED SOURCES
Textbook
Aziz, A. (2010). Siyasal iletişim. 3. Baskı. İstanbul: Nobel
Yayınevi.
Devran, Y. (2004). Mesaj, strateji ve taktikler: siyasal
kampanya yönetimi. İstanbul: Odak İletişim.
McNair, B. (2011). An introduction to political communication
(5th edition). New York: Routledge.
Negrine, R. & Stanyer, J. (Eds.) (2007). The political
communication reader. New York: Routledge.
Additional Resources
TASAM Political Communication Institute’s web page:
http://www.siyasaliletisim.org/
National dailies, political parties’ web sites, and political parties
and actors’ social media accounts
MATERIAL SHARING
Documents
Assignments Political Campaigning Group Project Presentation and Report
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Assignments 1 20
Attendance 10
Total 60
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contributio
n
145
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
146
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 10 10
Assignments 1 10 10
Final examination 1 15 15
Total Work Load 131
Total Work Load / 25 (h) 5.24
ECTS Credit of the Course 5
147
COURSE INFORMATON
Course Title Code Semester T+L+P Hour Credits ECTS
ADVANCED STUDIES IN PR PRP
412 8 2 + 2 + 0 3 7
Prerequisites PRP 101, PRP 301
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Compulsory
Course
Coordinator
Instructors Prof. Dr. İLKER C. BIÇAKÇI
Assistants
Goals
The aim of this course is to analyze the new tendencies on the
concept and practice of PR in global sphere and the popular
corporate PR tools.
Content
What is Globalization? What are the main actors of
globalization process? What are the popular tools of corporate
PR Practices?
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Enhance the student's awareness of the
power of Public Relations practices in the
globalization process; 2,10,13,14 1 A,C
2) Provide students the knowledge to
understand the role of global brands in
local market; 6,9,10 1,2 A,C
3) Enhance the student's awareness
about the various strategies and tools of
global Public Relations; 13,14 1,9 A,C
4) Increase the student's ability to
evaluate the effects of conventional and
online public relations tactics
6,9,10,13,14 1,9 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
148
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Global Philosophy of Public Relations.
3 Strategies of PR in the global and local sphere
4 What is Global Public Relations? Actors of Global PR
5 Role of PR in Marketing Communication
6 Presentation performances (Midterm grade): Sponsorship as
a Corporate PR tool
7 Corporate Social Responsibility Projects
8 Ethical Approaches to Public Relations - Global PR
Organizations
9
Niche Marketing
Intercultural Marketing Communication
10 Social Networks and Public Relations
11 Lobbying
12 Public Relations in Diplomacy
13 Reputation Management
14 General Revision
15 Submission of research reports (midterm grade)
16 Final
RECOMMENDED SOURCES
Textbook LECTURE NOTES
149
Additional Resources
Baskin, O. and
Aranoff G. (2009)
Public Relations,The
Profession and the Practice.
Mc Graw-Hill.
Bıçakçı, İ. (2003) İletişim ve Halkla İlişkiler. MediaCat Kitapları
Blythe, J. (2003) Essentials of Marketing
Communications. FT Prentice Hall.
Daft, R.L. (1994)
Hassan,S.Salah E.(1994)
Herman,E.,Chomsky N.(2005)
Hoogvelt,A.(1997)
Management. The Dryden Press.
Globalization of Consumer
Markets,Structures and
Strategies.NY:International
Business Press, pp.3-61,91-
114,179-206,209-260,283-
323
Manufacturing Consent. Pantheon Books.
Globalization and the
Postcolonial World:The New
Political Economy of
Development. Baltimore,
Maryland: The Johns Hopkins University Press,pp.114-131.
Luthans, F. (1995) Organizational Behavior. Mc
Graw-Hill Series in Management.
Turow, J. (1999)
Ed. E.Toth, Robert
L.Health, Taylor
Francis (2009)
Media Today. Houghton Mifflen Company.
Rhetorical and Critical
Approaches to Public Relations,.
Robock, S. and
Simmonds, K. (1999)
International Business and
Multinational Enterprises,
Homewood, Illinois: Richard D Irwin INC.
150
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Attendance & Participation 1 20
Assignments 2 20
Midterm( Presentation Performances+ research reports) 1 60
Total
100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news
gathering processes.
151
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results. x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession. x
152
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 4 64
Mid-terms 2 10 20
Assignments 4 5 20
Final examination 1 20 20
Total Work Load 168
Total Work Load / 25 (h) 6.72
ECTS Credit of the Course 7
153
COURSE INFORMATON
Course Title Code Semester
T+ L+P
Hour Credits ECTS
HISTORY OF THE TWENTIETH CENTURY
COMM 222 SPRING 3 + 0 + 0 3 5
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programs)
Course Type Area Elective
Course Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA
Assistants
Goals
The course aims to make students gain a critical
understanding of the major social, economic, cultural, and
political developments that occurred across the world in the
20th century, and to render them able to comprehend the
today’s world from a historical perspective.
Content
This course surveys the major global political, social, economic
and cultural developments from the 20th century. The topics
covered include the legacy of the 19th century and of
colonialism, the Russian Revolution of 1917, the First World
War and the restructuring of the global political landscape, the
economic and political crises of the 1920s and the 1930s in
parallel to the rise of authoritarian regimes, the origins and
results of the World War II, and the Cold War and its
afterwards.
Learning Outcomes Program
Outcomes Teaching Methods
Assessment Methods
1) Students can comprehend various social,
economic, political, and cultural
developments from a historical perspective 1, 4, 10,
13 1, 2, 3 A, C
154
2) Students can critically analyze the relation
between communication and politics at the
international level 1, 4, 10,
13, 14 1, 2,3 A, C
3) Students can develop knowledge about the
modern world history 4,13 1,2,3 A,C
4) Students can make predictions about
future political, social, economic and cultural
developments in the world 1,
4,10,13,14 1,2,3 A,C
5) Students can develop appropriate skills for
researching the world history 1, 4,13 1,2,3 C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion
Assessment Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 The legacy of the 19th century
3 The dawn of the 20th century (1900 – 1914)
4 The causes and origins of WWI
5 The results of WWI
6 The Russian Revolution of 1917
7 Midterm
8 The socio-Economic and cultural conditions of the 1920s
9 The Great Depression
10 The rise of authoritarian regimes in the 1930s
11 The phenomenon of fascism
12 The causes and major developments of WWII
13 The results of WWII
155
14 The Cold War and its afterwards
15 Overall review
16 Final
RECOMMENDED SOURCES
Textbook
Hobsbawm, E. (1996). The Age of Extremes (1914 – 1991). London:
Vintage
Additional
Resources BBC Documentary Series of World History (6-8th episodes).
MATERIAL SHARING
Documents
Assignments
Students are assigned to prepare an individual research report
about an important social, cultural, political or economic development from the 20th century world history.
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Midterm 1 50
Assignment 1 30
Attendance & Participation 20
Total 100
Contribution Of Final Examination To Overall Grade 40
Contribution Of In-Term Studies To Overall Grade 60
Total 100
COURSE CATEGORY Expertise/Field Courses
156
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
3
Students actively use their media literacy skills through news
gathering processes.
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology. x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances. x
157
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
12
Students will be able to effectively engage in media research,
planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession. x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration (Hour)
Total
Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignments 1 15 15
Final 1 10 10
Total Work Load 115
Total Work Load / 25 (h) 4.6
ECTS Credit of the Course 5
158
COURSE INFORMATON
Course Title Code Semester T + P +L
Hour Credits ECTS
Communication
Practicum
COMM
311
3, 4, 5, 6, 7,
8 0 + 6 +0 3 5
Prerequisites -
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Elective
Course
Coordinator
Instructors Prof. Berrin Yanıkkaya, PhD.
Assistants
Goals
This course aims at bringing students from different
departments of school of communication in order to deliver
collaborative projects.
Content
This course is designed to integrate designing, producing,
advertising, promoting and news making processes via group
projects. Students will have the opportunity to do fieldworks on
selected topics and/or campaigns.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Understands the problems and
issues related to do fieldwork.
1, 5, 10, 13 1,2 A, C
2) Becomes familiar with production
processes.
1, 2, 3, 6, 13 1,2,3,9 A, B, C
3) Gains experience with the stages
and elements of pre-production,
production and post-post production
processes.
2,4, 9, 12, 13
2,3,12 A, B, C
4) Designs and executes
communication projects.
1,3, 6 2,3,9,12 A
5) Formulates communication plans
through input from stakeholders.
3, 4, 7, 8, 9,
10,11 3, 9, 12 A, B, C
6) Employs effective strategies of
communicating with the media
1, 2, 3 1,2,3 A, C
Teaching
Methods: 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
159
Assessment
Methods: A: Discussion B: Presentation, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Course policy and requirements. Introduction.
2 Forming work teams, topic selection
3 Division of labour & Designing Projects
4 Draft scripts
5 Pre-production, planning
6 Finalized scripts
7 Team meetings, draft written report, individual task reports
8 Midterm Exam: Presentation of designed project
9 Execution of designed project
10 Shootings, PR & Advertising of the project
11 Shootings, PR & Advertising of the project
12 Visual Design for Blogs, Video-logs, websites & Editing of the
projects
13 Post-production, Advertising, PR campaigns
14 News on blogs, video-logs & digital platforms designed for
the course
15 Teams’ Projects Exhibition
RECOMMENDED SOURCES
Textbook
Required readings:
Additional
Resources -
MATERIAL SHARING
Documents Articles: Books:
160
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Presentation 1 20
Assignment 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such
as family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
X
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results.
X
161
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to
analyze diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
X
12 Students will be able to effectively engage in media research,
planning and purchase. X
13
Students will comprehend the theoretical and conceptual
relations between public relations and politics and will be able to
apply them on a case basis, and will gain the equipment about
national and international political cultures.
X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 7 7
Presentation 4 1 4
Assignment 4 2 8
Final examination 1 10 10
Total Work Load 125
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
162
COURSE INFORMATON
Course Title Code Semester T + P +L
Hour Credits ECTS
Advanced Communication
Practicum
COMM
312
3, 4, 5, 6, 7,
8 0 + 6 + 0 3 5
Prerequisites -
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Elective
Course
Coordinator
Instructors Prof. Berrin Yanıkkaya, PhD.
Assistants
Goals
This course aims at bringing students from different
departments of school of communication in order to deliver
collaborative projects. This advanced practicum is designed for
students to experience to work with actual clients.
Content
This course is designed to integrate designing, producing,
advertising, promoting and news making processes via group
projects. Students will have the opportunity to do fieldworks on
selected topics and/or campaigns.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Understands the problems and
issues related to do fieldwork.
1, 5, 10, 13 1,2 A, C
2) Becomes familiar with production
processes.
1, 2, 3, 6, 13 1,2,3,9 A, B, C
3) Gains experience with the stages
and elements of pre-production,
production and post-post production
processes.
2,4, 9, 12, 13
2,3,12 A, B, C
4) Designs and executes
communication projects.
1,3, 6 2,3,9,12 A
5) Formulates communication plans
through input from stakeholders.
3, 4, 7, 8, 9,
10,11 3, 9, 12 A, B, C
6) Employs effective strategies of
communicating with the media
1, 2, 3 1,2,3 A, C
163
Teaching
Methods: 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Assessment
Methods: A: Discussion B: Presentation, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Course policy and requirements. Introduction.
2
Collecting a creative brief from the client: Info about the
related project, target market, deliverables (required
medium of the project), related information material,
expected goals and gains, budget allocation, project deadline
3 Forming work teams & Division of labour
4 Project Plan & Draft scripts
5 Project meetings
6 Draft Project Progress Reporting
7 Completed Project Progress Reporting
8 Midterm Exam: Delivering the project to the client
9 Execution of designed project
10 Shootings, PR & Advertising of the project
11 Shootings, PR & Advertising of the project
12 Visual Design for Blogs, Video-logs, websites & Editing of the
projects
13 Post-production, Advertising, PR campaigns
14 News on blogs, video-logs & digital platforms designed for
the course
15 Teams’ Projects Exhibition
RECOMMENDED SOURCES
Textbook
Required readings:
Additional
Resources -
164
MATERIAL SHARING
Documents Articles: Books:
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 60
Presentation 1 20
Assignment 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such
as family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
X
6 Students will have the necessary skills necessary for the
successful practice of public relations, such as researching, X
165
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to
analyze diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
X
12 Students will be able to effectively engage in media research,
planning and purchase. X
13
Students will comprehend the theoretical and conceptual
relations between public relations and politics and will be able to
apply them on a case basis, and will gain the equipment about
national and international political cultures.
X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
166
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 7 7
Presentation 4 1 4
Assignment 4 2 8
Final examination 1 10 10
Total Work Load 125
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
167
COURSE INFORMATION
Course Code Semester L+P Hour Credits ECTS
Democracy in Global Societies COMM 323 FALL 3 + 0 + 0 3 5
Prerequisites
Language of
Instruction English
Course Level Bachelor's Degree
Course Type Area Elective
Course Coordinator
Instructors Tuğrul Tanyol Ph.D
Assistants
Goals
The aim of this course is to introduce students the skills of
analysing the concepts of democracy, nation state and
communication in political and cultural context.
Content
During the course, we will systematically analyze the status of
Islam within modern nation-states through case studies of
Egypt, Iraq and Tunisia. Such case studies will show how
Islamic references have been central to building modern
national narratives and institutions, and how collective Islamic
discourses and actions therefore must be analyzed in political
and cultural terms.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
Understanding of globalization concept 10,11 1,2 A
The concepts of dictatorship and democracy 10,13 1,2 A
Can history be speed up? 13 1,2 A
Is democracy possible in Islamic states? 10,13 1,2 A
168
Teaching Methods: 1: Lecture, 2: Discussion
Assessment
Methods:
A. Homework
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news gathering processes.
x
4
Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.
x
6
Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives,
identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.
x
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct
marketing and e-communication. x
8
Students will be able to evaluate brand management strategies both in
Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and technological
developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of
communication professionals
x
12 Students will be able to effectively engage in media research, planning and purchase.
x
13
Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.
x
169
14
Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.
x
COURSE CONTENT
Week Topics Ön Hazırlık
1 Introduction
2 Regional and International Developments and Point of View
3 History, Culture and Rulership in Middle East
4 Jasmine Revolution: Democracy Initiatives in Tunisia
5 Islam and Democracy in Egypt
6 Civil War and Intervention in Libia and Syria
7 Islam and Democracy in Morocco. Constitutional Monarchy
8 Midterm exam
9 Major Uprisings and Protests in Arab World
10 Imperialism and Nationalism
11 Political Islam and Religious Conflict
12 Neoliberalism and Class Struggle
13 Youth, Media, and Technology
14 The Future of Democracy
15 Turkey: Synthesis Between Islam and Secularism
16 Final exam
RECOMMENDED SOURCES
Textbook
Dabashi, Hamid. 2012. The Arab Spring: The End of
Postcolonialism. London: Zed Books.
Additional Resources
Gardner, Lloyd C. 2011. The Road to Tahrir Square: Egypt
and the United States from the Rise of Nasser to the Fall of
Mubarak. New York: The New Press.
Nouehied, Lin & Alex Warren. 2012. The Battle for the Arab
Spring: Revolution, Counter-revolution and the Making of a
New Era. New Haven: Yale University Press.
170
Sowers, Jeannie, ed. 2012. The Journey to Tahrir: Revolution,
Protest, and Social Change in Egypt, 1999-2011. London:
Verso.
What Comes Next . New York: Council on Foreign
Relations/Foregin Affairs.
Beinin, Joel, ed. 2011. Social Movements, Mobilization, and
Contestation in the Middle East and North Africa. Stanford:
Stanford University Press.
Ekine, Sokari & Firoze Manji, eds. 2011. African Awakening:
The Emerging Revolutions. Oxford: Pambazuka Press.
El-Mahdi, Rabab & Philip Marfleet. 2009. Egypt: The Moment
of Change. London: Zed Books.
Kamrava, Mehran. 2011. The Modern Middle East: A Political
History Since the First World War. Berkeley: University of
California Press.
Lynch, Marc. 2012. The Arab Uprising: The Unfinished
Revolutions of the New Middle East. New York: Public Affairs.
MATERIAL SHARING
Documents
Assignments 3
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 25
Assignments 1 25
Attendance and Participation 1 50
Total 2 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE 100
171
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 5 75
Mid-terms 1 3 3
Assignments 1 6 6
Final examination 1 3 3
Total Work Load 132
Total Work Load / 25 (h) 5.48
ECTS Credit of the Course 5
172
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
SOCIAL MEDIA AND SOCIETY COMM 360 SPRING 3+ 0 + 0 3 5
Prerequisites COMM 202 MEDIA ANALYSES
Language of
Instruction English
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Area Elective
Course
Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA
Assistants
Goals
The course mainly aims to make students develop knowledge
about main theoretical debates, notions and research methods in
social media studies. Also, it seeks to bring students skills for
developing questions on the influence of social media on society,
culture and the individual and for analyzing these questions from
a critical perspective through case studies.
Content
Throughout the course, first social media will be defined in terms
its distinguishing characteristics. Then, the course will cover the
following topics: research methods in social media studies,
identity construction in social media, the political economy of
social media, the issue of privacy and censorship in social media,
hate speech in social media, and social media and new social movements.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
1) Students can develop
skills for comprehending
how social media
influences society, culture,
and the individual 1,2,3,4,11 1,2,3,9,12 A,C
2) Students can develop
skills for questioning the
effects of social media on
society, culture, and the
individual in terms of
economic, social, political,
and cultural patterns 1,2,3,4,11 1,2,3,9,12 A,C
173
3) Students can develop
knowledge about
theoretical debates,
notions, and research
methods in social media 1,2,4,11 1,2,3 A
4) Students can develop
research skills in social
media studies 1,2,3,4,11,12 1,2,3,9,12 A,C
5) Students can make
predictions about the
future of social media 1,2,3,4,11,12 1,2,3,9,12 A,C
Teaching
Methods:
1: Lecture; 2: Question & Answer; 3: Discussion, 9: Assignment, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 The definition of social media and its distinguishing
characteristics
2 Research questions and methods in social media studies
3 Research questions and methods in social media studies
4 Identity construction in social media
5 Identity construction in social media
6 The political economy of social media
7 The political economy of social media
8 Midterm
9 The issue of privacy and censorship in social media
10 The issue of privacy and censorship in social media
11 Hate speech in social media
12 Hate speech in social media
13 Social media and new social movements
14 Social media and new social movements
15 General evaluation: the future of social media
16 Final
174
RECOMMENDED SOURCES
Textbook
Fuchs, C. (2014). Social media: a critical introduction. London:
Sage.
Additional Resources
Christakis, N. A. (2009). Connected: the suprising power of
our social networks and how they shape our lives. New York: Little, Brown and Company.
Morozov, E. (2011). The net delusion: the dark side of internet
freedom. New York: Public Affairs.
MATERIAL SHARING
Documents
Assignments Each student is assigned to prepare a research report about effects
of social media in society.
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Attendance 10
Assignments 1 20
Total 60
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
175
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
176
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 2 32
Assignments 1 15 15
Mid-terms 1 10 10
Final examination 1 10 10
Total Work Load 115
Total Work Load / 25 (h) 4.6
ECTS Credit of the Course 5
177
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Social Innovation and Social
Entrepreneurship COM 380 6,7 3 + 0 3 5
Prerequisites
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course
Coordinator
Instructors Prof. Dr. İlker C.Bıçakçı
Assistants
Goals
The aim of this course is to enhance the student's awareness about
the social ecological and socioeconomic issues and develop an
understanding of the fields of social innovation and social
entrepreneurship. This course introduces students to the strategies and
processes of social innovation including the innovative activities of
social and political entrepreneurs, activists, organizations, and social
movements.
Content
What are the threats to the ecological and
socioeconomic sustainability? What is social innovation? What is
social entrepreneurship? What is the relationship between
problem solving and societal transformation ? What are the
actors of problem solving process? What is the importance of
communication efforts focus on the frugal life paradigm.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Enhance the student's
awareness about the negative
ecological and socioeconomic
impacts of the consumption
culture.
8,13 1,2,3 A,C
2) Provide students the
knowledge to understand the 8 1,2 ,3 A,C
178
role of social innovation and
social entrepreneurship
regarding the future of humanity
and society.
3) Enhance the student's
awareness about the social
innovation projects and the
importance of communication
efforts focus on frugal life
paradigm.
6,7 1,2,3 A,C
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion,
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 FROM THE SOCIAL WELFARE STATE TO THE CORPORATE
STATE
3 THE NEGATIVE IMPACTS OF THE CONSUMPTION CULTURE
ON THE ECOLOGICAL AND SOCIOECONOMIC LIFE.
4 NEED FOR A NEW PARADIGM ON THE FRUGAL LIFE AND
SUSTAINABILITY
5
WHAT IS SOCIAL INNOVATION?
THE ROLE OF SOCIAL CAPITAL IN THE CAPITALIST
ECONOMY
6
SOCIAL ENTREPRENEURSHIP FOR INNOVATIVE SOLUTIONS
7 SOLUTION PARTNERS IN SOCIAL INNOVATION AND
PROJECT DEVELOPMENT
8 DISSENT AND PROTEST COMMUNICATION PRACTICES FOR
THE FRUGAL LİFE PARADIGM
9
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation)
179
10
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation)
11
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation
12
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation)
13
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation
14
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation)
15
CASE STUDIES IN SOCIAL INNOVATION AND
ENTREPRENEURSHIP
(Midterm Presentation)
16
GENERAL REVISION
SUBMISSION OF SOCIAL INNOVATION PROJECT REPORTS
(Assignments)
RECOMMENDED SOURCES
Additional
Resources
Auerswald, Philip. 2009. “Creating Social Value” Stanford Social
Innovation Review. Spring: 51-55.
Carlo Petrini, Terra Madre: Forging a New Global Network of
Sustainable Food Communities, Chelsea Green.
Clayton M. Christensen, Heiner Baumann, Rudy Ruggles, and
Thomas M. Sadtler. Disruptive Innovation for Social
Change. Harvard Business Review December 2006.
180
Crutchfield, Leslie and Heather McLeod Grant. 2008. Forces for
Good: The Six Practices of High-Impact Nonprofits. Jossey-Bass.
Gladwell, Malcolm. 2000. The Tipping Point. Little Brown: Boston.
Goldsmith, Stephen. 2010. The Power of Social Innovation: How
Civic Entrepreneurs Ignite Community Networks for Good.
Jossey-Bass.
Laura Michelini, 2012, Social Innovation and New Business Models:
Creating Shared Value in Low-Income Markets, Springer.
Mayer N. Zald. Making ChangeWhy Does the Social Sector Need
Social Movements? Stanford Social Innovation Review
Summer 2004
Michal Grinstein-Weiss. Diffusion of Policy Innovation: The Case of
Individual Development Accounts (IDAs) as an Asset-
building Policy. Center for Social Development. Working
Paper No. 05-08, 2005.
Michele-Lee Moore. Public Sector Policy and Strategies for
Facilitating Social Innovation. Centre for International
Governance Innovation University of Waterloo.
http://diytoolkit.org/media/DIY-Toolkit-Full-Download-A4-Size.pdf
http://inovasyon.org/cbt.asp
http://isfam.org/sosyal-inovasyon-nedir-ornekleri-ve-
mekanizmasi/
http://www.sosyalinovasyonmerkezi.com.tr/yayin/1020130002.pdf
181
http://www.sosyalinovasyonmerkezi.com.tr/yayin/1020130003.pdf
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Attendance & Participation 1 20
Assignments 1 40
Midterm Presentation 1 40
Total
100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
182
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
x
6
Students will have the necessary skills necessary for the effective
communication practices, such as researching, defining objectives,
identifying target audiences and appropriate messages, as well as
selecting the right communication channels and reviewing and
evaluating research results.
x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and
standards in the communication practices and will engage the
profession by adopting the principle of institutional and
professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the field of
communication and will be equipped to solve possible crises and
create new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
183
13
Students will comprehend the theoretical and conceptual relations
between communication practices and politics and will be able to
apply them on a case basis, and will gain the equipment about
national and international political cultures.
x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing communication skills.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 5 5
Assignments 1 5 5
Final examination 1 10 10
Total Work Load 116
Total Work Load / 25 (h) 4,64
ECTS Credit of the Course 5
184
COURSE INFORMATON
Course Title Code Semester T+ L+P Hour Credits ECTS
GENDER AND MEDIA COMM421 FALL 3+ 0 + 0 3 5
Prerequisites
Language of
Instruction English
Course Level Bachelor
Course Type Area Elective
Course
Coordinator
Instructors Assist. Prof. Dr. ÖZLEM AKKAYA
Assistants
Goals
This course is designed to help students develop skills for
questioning the relation between gender and media in relation to
media texts, practices, and institutions.
Content
Adopting an interdisciplinary outlook, the course first offers an
overview of the literature on gender and media. Then, it
addresses gender representations in various media, such as
television, motion pictures, newspapers, magazines, advertisements, and social media in Turkey.
Learning Outcomes Program
Outcomes
Teaching
Methods
Assessment
Methods
1) Students can gain a critical
perspective about the historical and
contemporary contributions of
women to media.
4,14 1,2,3 A
2) Students can identifying gender
stereotyping and analyze the impact
of media storytelling on the status of
women from different groups of
ethnicity, social class, and sexuality.
1,3,11,12 1,2,3,12 A,C
3) Students can apply media
research and theories to analyze
gender issues in news, TV shows,
movies, advertising, magazines, and
social media.
1,3,5,11,12 1,2,3,9,12 A,C
4) Students can cultivate a greater
sensitivity to gendered spoken and
written language and visual
representations in media.
4,11,14 1,2,3,12 A
185
5) Students can demonstrate media
literacy skills to access, analyze,
evaluate, and reflect on media
content and strategies to empower
gender equality.
1,3,5,12 1,2,3,9,12 A,C
Teaching
Methods:
1: Lecture; 2: Question & Answer; 3: Discussion, 9: Assignment, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study Materials
1 Gender: a general overview
2 Theoretical approaches to gender
3 Feminist theories and media
4 Masculinity studies and media
5 Analyzing gender in media texts
6 Analyzing gender in media texts
7 Midterm
8 Representation of gender in advertising
9 Representation of gender in news and journalism
10 Representation of gender on TV
11 Representation of gender in magazines
12 Representation of gender in cinema
13 Gender and social media
14 Women’s professional representation in media industries
15 General review & discussion
16 Final
RECOMMENDED SOURCES
Textbook Gill, R. (2007). Gender and media. Cambridge: Polity Press.
186
Additional Resources
Van Zoonen, L. (1994). Feminist Media Studies. London:
Routledge.
Krijnen, T., Alvares, C., van Bauwel, S. (2011). Gendered
transformations: Theory and practices on gender and
media. Bristol: University of Cambridge Press.
MATERIAL SHARING
Documents Audio podcasts from BBC 4 Woman’s Hour
Assignments Weekly response papers on the reading material
Exams Midterm and final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Assignments 5 20
Attendance 10
Total 60
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 60
Total 100
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
3 Students actively use their media literacy skills through news
gathering processes. x
187
4
Student will gain necessary knowledge about the function and
development of social organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
x
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
proactive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
188
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 10 10
Assignments 5 2 10
Final examination 1 10 10
Total Work Load 126
Total Work Load / 25 (h) 5.04
ECTS Credit of the Course 5
189
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
POPULER CULTURE AND MEDIA COMM 461 5 3 + 0 3 5
Prerequisites
Language of
Instruction ENGLISH, TURKISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course Coordinator
Instructors Assoc. Prof. Dr. Aziz Tuğrul Tanyol, Assist. Prof. Dr. Feryade Tokan,
Assoc. Prof. Dr. Meltem Kanoglu
Assistants
Goals
The goal of course is to discuss the concepts of identity and popular.
To have the sub-structure to evaluate with the concepts that form the
social life. Discuss role of the media in social changes and
consumption
Content
Meaning of populer culture, ıdentity, memory, culture, modernization
theory, critical approaches, consuption & prudoction relations and
populer culture: meta, society of the spectacle, populer culture and
media, language, populer music, art, urban legends, mythical
characters, video games, cyberculture, politics
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1)He/She defines the term of public opinion and its
historical development 1, 6,
20,21 1, 2, 3 A
2) He/She expresses the difference between public opinion and other social groups.
1, 6, 8,
20, 1, 2, 3 A
3) He/She establishes connection by relationships between public opinion and social systems.
1, 5, 10,
20, 21 1, 2, 3 A
4) He/She explains the relationships between politic regimes and establishment processes of the public opinion.
1, 4, 10,
20, 1, 2, 3 A
5) He/She conveys significance of the public opinion with regard to democratic regimes.
1, 4, 20, 1, 2, 3 A
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Discussion, 4: Application
190
Assessment
Methods: A: Testing, B: Experiment, C: Assignment
COURSE CONTENT
Week Topics Study
Materials
1 INTRODUCTION
2 What is Populer Culture?
3 Identity, Memory & Culture
4 Modernization Theory
5 Critical Approaches
6 Consuption & Prudoction Relations and Populer Culture: Meta
7 MIDTERM
8 Society of the Spectacle
9 Populer Culture & Media
10 Language & Populer Culture
11 Populer Music & Culture
12 Art and Populer Culture
13 Urban Legends & Mythical Characters
14 Video Games & Cyberculture
15 Politics & Populer Culture
RECOMMENDED SOURCES
Textbook
*Popüler Kültür ve İletişim- İrfan Erdoğan- Korkmaz Alemdar *Understanding Populer Culture, John Fiske *Globalleşme, Popüler Kültür ve Medya- Erol Mutlu *Gösteri Toplumu- Guy Debord *Popüler Kültür ve Orhan Gencebay Arabeski *Kültür ve Bellek- Jan Assmann
Additional Resources
* Playing War: The Emerging Trend of Real Virtual Combat in Currrent Video Games- Brian Cowlishaw * Creating the Myth- Linda Seger *Muhafazakar Popülizm- H. Tarık Şengül
*Derrida’nın Marx Hayaletleri Baudrillard ve Debord’un Yeni Toplumu- Zhang Yibing
*Yıkanmak İstemeyen Çocuklar Olalım- Ünsal Oskay *Cilalı İmaj Devri- Can Kozanoğlu
MATERIAL SHARING
191
Documents
Assignments
Exams Midterm and Final exam
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 100
Quizzes
Small group practice
Attendance
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE 60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 40
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and
techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.
X
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news gathering processes.
X
4
Student will gain necessary knowledge about the
function and development of social organizations and
institutions, such as family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate texts, speeches, announcements and
presentations in English using audio visual tools.
X
192
6
Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as
selecting the right communication channels and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing
and e-communication.
X
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application
and will have the ability to analyze diverse
campaigns.
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the proactive of the profession by adopting the principle of institutional and professional
loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based
on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss
mass communication theories and their reflection as perceived within the activities of communication professionals
X
12 Students will be able to effectively engage in media research, planning and purchase.
X
13
Students will comprehend the theoretical and
conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.
X
14
Students will comprehend the importance and be
aware of minding the benefit of society as a whole as well as that of the corporation/institution while
practicing public relations as a profession.
X
193
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 5 75
Mid-term 1 3 3
Quiz 1 6 6
Assignment (small group practices) 1 3 3
Final examination 1 3 2
Total Work Load 132
Total Work Load / 25 (h) 5,48
ECTS Credit of the Course 5
194
COURSE INFORMATON
Course Title Code Semester T+L+P Hour Credits ECTS
ANTHROPOLOGY OF MEDIA PRP 322 4,6,8 2+1+0 3 5
Prerequisites
Language of
Instruction English, Turkish
Course Level Undergraduate
Course Type Elective
Course
Coordinator
Instructors Assist. Prof. GÖZDE DALAN POLAT
Assistants
Goals
The aim of this course to explain media, culture,
communication, and visual anthropology relations in terms of
thick description technique for PR students, to gain ability to
interpret media and visual anthropology theories with the
films, documentaries, photographies and case studies, and to
provide them using thick description over the visual texts.
Content
What is Anthropology? What is media? What is Anthropology
of Media? What is culture? What is Communication? What is
the common link between all these concepts?
Learning Outcomes Program
Outcomes
Teaching
Methods Assessment Methods
1) to gain aspect of anthropology
and holistic approach over the
concepts of media, culture, and
communication
1, 2, 3, 4, 5,
11, 12, 13, 14
1, 2, 3,
12 A, C
2) to interpret class, identity,
gender and power relations via
theories of media and visual
Anthropology
1, 2, 3, 4, 5,
11, 12, 13, 14
1, 2, 3,
12 A, C
3) to investigate new media, social
media, internet, and digital culture
in terms of Ethnography
1, 2, 3, 4, 5,
11, 12, 13, 14
1, 2, 3, 9,
12 A, C
4) to question the media in the
context of Public Relations
1, 2, 3, 4, 5,
11, 12, 13, 14
1, 2, 3, 9,
12 A, C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Assignment, 12:
Case Study
195
Assessment
Methods: A: Testing, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction- What is Anthropology? What is Media
Anthropology?
2 Concepts of Media Anthropology
3 Anthropology and Mass Media
4 Technology, Media and Culture
5 Visual Anthropology
6 Photography and Thick Description
7 Ethnographic Film
8 Midterm
9 Internet and Ethnographic Approach
10 Everyday Life and Media
11 Culture, Ideology, and Hegemony/Power
12 Readings Post Modern Theories in Media
13 Multiculturalism and Media
14 Student Presentations
RECOMMENDED SOURCES
Textbook Askew,K. & Wilk, R. R. (ed.). (2002). The Anthropology of
Media. UK. Blackwell Publishers.
Additional Resources
Hockings, P. (ed.). (2003). Principles of Visual
Antropology. Berlin, New York, Mounton de Gruyter.
Kesal, E. (2014). Evvel Zaman İçinde. İstanbul, İttihaki
Yayınları.
McLuhan M. (1967). Medium is The Message. In
Anthropology of Media edited by Askew,K. & Wilk, R. R.
UK., Blackwell Publishers.
Mead, M. & Bateson G. (2002). On the Use of the Camera
in Anthropology. In Anthropology of Media edited by
Askew,K. & Wilk, R. R. UK., Blackwell Publishers.
196
Miller, D. & Slater, D. (2001). The Internet: An
Etnographic Approach.Oxford, NewYork, Berg.
Miller, D. (2011). Tales From Facebook. UK. Polity Press.
Sontag, S. (2004). On Photography. New York, Anchor
Books.
Spiltulnik, D. (1993). Anthropology and Mass Media.
Annual Review of Anthropology 22. Palo Alto, California,
Annual Reviews.
Williams R. (1992). The Technology and The Society. In
Anthropology of Media edited by Askew,K. & Wilk, R. R.
UK., Blackwell Publishers.
MATERIAL SHARING
Documents Films, Documentary Films, Analyses of Photographs of Atlas and
National Geographic Journals, Ethnographies
Assignments 1 group project
Exams Midterm and Final
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Assignments 1 20
Attendance and Participation 1 10
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
gRADE 60
Total 100
COURSE CATEGORY Expertise/ Field Course
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
197
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in
the production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news
gathering processes. X
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
X
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
X
6
Students will have the necessary skills necessary for the
successful practice of public relations, such as researching,
defining objectives, identifying target audiences and appropriate
messages, as well as selecting the right communication channels
and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practive of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals
X
12 Students will be able to effectively engage in media research,
planning and purchase. X
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply
them on a case basis, and will gain the equipment about national
and international political cultures.
X
14
Students will comprehend the importance and be aware of
minding the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
X
198
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Mid-terms 1 10 10
Assignments 1 5 5
Final examination 1 10 10
Total Work Load 121
Total Work Load / 25 (h) 4.84
ECTS Credit of the Course 5
199
COURSE INFORMATON
Course Title Code Semester T+L+P Hour Credits ECTS
PR & ADVERTISING in THE MOVIES PRP 382 4,6,8 3 + 0 3 5
Prerequisites
Language of
Instruction TURKISH,ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course
Coordinator
Instructors Assoc. Prof. Dr. A. BANU BIÇAKÇI
Assistants
Goals
The aim of this elective course is to scrutinize the
professionalization processes of both Public Relations and
advertising and within the frame of cinema to comment on
and criticize various depictions of these communication
professions.
Content Watching the movies related with PR and advertising and
commenting on the depiction of the professions.
Learning Outcomes Teaching
Methods
Assessment
Methods
1)Comment on the professionalization
process of PR 1,2,3 A,C
2)Comment on the professionalization
process of advertising
1,2,3 A,C
3)Question Professional ethics in
communication business 1,3,3 A,C
4) Criticize various perspectives towards PR
and advertising
1,2,3 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
Assessment
Methods: A: Testing, C: Homework
200
COURSE CONTENT
Week Topics Study
Materials
1 Introduction : Professionalization process; depiction of a
profession in the movies
2 Presenting the selected movies
3 Movie-discussion
4 Movie-discussion
5 Movie-discussion
6 Movie-discussion
7 Movie-discussion
8 Movie-discussion
9 Movie-discussion
10 Movie-discussion
11 Movie-discussion
12 Movie-discussion
13 Movie-discussion
14 Movie-discussion
15 Movie-discussion
16 Overview
RECOMMENDED SOURCES
Textbook Personal notes
Additional Resources Films and/or film links
MATERIAL SHARING
Documents
Film critics, relevant articles:
http://dx.doi.org/10.1207/s1532754xjprr1101_01
Assignments 2 articles
Exams Final exam
201
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Assignments 2 80
Attendance and Participation 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology. x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools. x
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results. x
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication. x
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
202
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within
the activities of communication professionals x
12
Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures. x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession. x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week:
16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study,
practice) 16 3 48
Assignment 2 10 20
Final examination 1 8 8
Total Work Load 124
Total Work Load / 25 (h) 4.96
ECTS Credit of the Course 5
203
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
CRISIS COMMUNICATION PRP 384 3 + 0 3 5
Prerequisites PRP 101, PRP 301
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course
Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
This course covers crisis communication theories, crisis
management approaches, and widely known cases. The course
will focus on practical application of theories, strategies and
tactics within the PR perspective. Students will learn how to
avoid organizational crises, what constitutes those crises and
what to do when a crisis hits.
Content Crisis communication theories, strategies, tactics and case
studies
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Discuss the importance of crisis
communication 2,6 1,2,3 A,C
2) Learn the theoretical models of crisis
communication 2,6 1,2,3 A,C
3) Analyze the environment for possible
threats to an organization 1,2,6,11 1,2,3 A,C
4) Describe the phases of a crisis 1,2,6,11 1,2,3 A,C
5) Learn to prepare a crisis management
plan
1,2,4 1,2,3 A,C
6) Learn to apply crisis communication
techniques to real-life cases 1,2,4,6,11 12 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12:
Case Study
204
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Syllabus and course overview
2 Introduction to Crisis Communication
3 Theories of Crisis Communication
4 Theories of Crisis Communication
5 Types of Crises
6 Precrisis stage - Issues Management
7 Overview of the Crisis Development Process
8 Managing the crises
9 Managing the crises
10 Cases for class analysis
11 Cases for class analysis
12 Cases for class analysis
13 Presentation
14 Presentation
15 Presentation
16 Revision
RECOMMENDED SOURCES
Textbook
Fearn-Banks, K. (2007). Crisis Communications: A Casebook
Approach (3rd Ed.). Mahwah, New Jersey: Lawrence
Erlbaum Associates.
Additional Resources Cornelissen, J. (2010). Corporate Communications: Theory
and Practice. London: SAGE Publications
MATERIAL SHARING
Documents
Assignments
205
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 50
Assignment 5 15
Attendance 2 15
Participation 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contributio
n
1 2 3 4 5
1
Students will be aware of research methods and techniques, and
will develop scientific and analytical thinking skills necessary in the
production of scientific knowledge.
x
2
Students will gain the necessary outlook to understand and apply
principles of communication and gain an advanced idea about
communication theories and its general public discourse, group
dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news
gathering processes. x
4
Student will gain necessary knowledge about the function and
development of community organizations and institutions, such as
family, religion, education, science and technology.
x
5
Students will be able to prepare and present topic appropriate
texts, speeches, announcements and presentations in English
using audio visual tools.
x
6
Students will have the necessary skills necessary for the successful
practice of public relations, such as researching, defining
objectives, identifying target audiences and appropriate messages,
as well as selecting the right communication channels and
reviewing and evaluating research results.
x
206
7
Students will be familiar and equipped with all elements of
marketing communication; advertising, public relations, sales
promotion, direct marketing and e-communication.
x
8
Students will be able to evaluate brand management strategies
both in Turkey and abroad, and will have gained the necessary
knowledge for their application and will have the ability to analyze
diverse campaigns.
x
9
Students will be aware and conscious about ethical rules and
standards in the practice of public relations and will engage in the
practice of the profession by adopting the principle of institutional
and professional loyalty as a personal responsibility norm.
x
10
Students will be equipped to analyze political, economic and
technological developments influential in the area of public
relations and will be equipped to solve possible crises and create
new strategies based on and parallel to new circumstances.
x
11
Students will be able to comprehend and discuss mass
communication theories and their reflection as perceived within the
activities of communication professionals
x
12 Students will be able to effectively engage in media research,
planning and purchase. x
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them
on a case basis, and will gain the equipment about national and
international political cultures.
x
14
Students will comprehend the importance and be aware of minding
the benefit of society as a whole as well as that of the
corporation/institution while practicing public relations as a
profession.
x
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total
course hours) 15 3 45
Hours for off-the-classroom study (Pre-study,
practice) 10 3 30
Presentation 1 20 20
Assignment 5 3 15
Final examination 1 15 15
Total Work Load 125
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
207
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
HISTORY OF PUBLIC RELATIONS PRP 425 7 3 + 0 3 5
Prerequisites -
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course Coordinator
Instructors Assoc. Prof. Dr. AYŞE BANU BIÇAKÇI
Assistants
Goals
The aim of this advanced elective course is to look at the historical roots of Public Relations in Turkey and in various countries in the World.
Content Conceptualizing PR for an historical approach, PR History in Turkey,
USA and European countries
Learning Outcomes Teaching
Methods
Assessment
Methods
2) Differentiate the meaning of PR and propaganda
10,11,13 A,C
2) Summarize the history of modern PR in Turkey
1,4 A,C
3) Compare and contrast PR histories in various countries
8, A,C
4) Select and use appropriate research techniques for a historical research
1,6,10 A,C
5) Criticise mainstrean PR History approach
10,14 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case
Study
Assessment
Methods: A: Testing, C: Homework
208
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Ancient roots of PR: Ancient Egypt, Babylonnians, Summerians
3 Public Relations as a 20. Century phenomenon
4 Mainstream History of PR- Grunig and Hunt’s Four Models of PR
5 War, propaganda&PR, PR History in England
6 PR History in France; PR History in Germany
7 PR History in Italy; PR History in Spain
8 History of modern PR in Turkey: Developmental stages: Single
party phase
9 History of modern PR in Turkey: Developmental stages: Multi party
phase
10 Emergence period
11 Developmental period: Liberal economy phase
12 Developmental period: International competition phase
13 Developmental period: Integration phase
14 Milestones in the Professionalization, ICCO, IPRA; IPR
RECOMMENDED SOURCES
Textbook Articles presented in the PR History Conference, at Bournemouth
Additional Resources Course notes provided by the instructor
MATERIAL SHARING
Documents
PR History clip, Boston Tea Party Clip, Edward Bernays belgesel filmi,
*Bıçakçı, A.B., Hürmeriç, P. (2013). Milestones in Turkish Public
Relations History, Public Relations Review, 39 (2), pp.91-100.
http://www.sciencedirect.com/science/article/pii/S0363811113000040
*Bıçakçı, A.B., Hürmeriç, P. (2013). “The Historical Development of
Public Relations in Turkey: The Rise of a Profession in Times of Social
Transformation”, içinde Burton St. J. III, Lamme M. O., L’Etang J.,
(eds.) Pathways to Public Relations History: Global Perspectives on
Profession and Practice, Routledge
*Watson, T. (2012) A very brief history of PR, Communication
Director, 1, pp.42-45.
http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/Tom-
Watson-2012-Very-brief-history-of-PR-CommDir.pdf
209
*Lynn M Zoch & Debra R Van Tuyll & Mark K Dolan, The development
of the image of public
relations in the New York Times – 1904-1934 ,conference proceedings,
pp 163-176.
http://microsites.bournemouth.ac.uk/historyofpr/files/2010/11/IHPRC-
2011-Proceedings1.pdf
Assignments Presenting the elected country/ period regarding the PR history
Exams Midterm presentation and Final exam
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-term 1 50
Assignments 1 30
Attendance and Participation 1 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge. x
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about
communication theories and its general public discourse, group dynamics and elements of successful corporate communication. x
3
Students actively use their media literacy skills through news gathering processes. x
4
Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family, religion, education, science and technology. x
5
Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools. x
210
6
Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives,
identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct
marketing and e-communication.
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns. x
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the
profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm. x
10
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances. x
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals x
12
Students will be able to effectively engage in media research, planning and purchase.
13
Students will comprehend the theoretical and conceptual relations
between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures. x
14
Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution
while practicing public relations as a profession. x
211
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the
exam week: 16x Total course
hours)
16 3 48
Hours for off-the-classroom study
(Pre-study, practice) 16 2 32
Mid-terms 1 3 3
Assignment 1 2 2
Final examination 1 10 10
Total Work Load 113
Total Work Load / 25 (h) 4,52
ECTS Credit of the Course 5
212
Course Title Code Semester L+P Hour Credits ECTS
PR Lab PRP 371 3 + 0 3 5
Prerequisites PRP 101, PRP 301
Language of
Instruction ENGLISH
Course Level Bachelor's Degree (First Cycle Programmes)
Course Type Elective
Course Coordinator
Instructors Assoc. Prof. Dr. PELİN HÜRMERİÇ
Assistants
Goals
In this course, students will learn to develop strategies and campaigns for real clients in an agency environment. This course will
provide students with an experience in all fields of PR such as crisis communication, reputation management, media relations, employee communication, etc.
Content
Learning Outcomes Program Learning Outcomes Teaching
Methods
Assessment
Methods
3) Prepare a PR strategy for a real-life client
1,2,3,4,5,6,7,8,9,10,11,12,13,14 1,2,3,9 A,C
Teaching
Methods:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case
Study
Assessment
Methods: A: Testing, B: Experiment, C: Homework
COURSE CONTENT
Week Topics Study
Materials
1 Introduction
2 Briefing
3 Research
4 Research
213
5 Research
6 Research
7 Objectives
8 Objectives
9 Programming
10 Programming
11 Programming
12 Programming
13 Evaluation
14 Evaluation
15 Presentation
16 Overview
RECOMMENDED SOURCES
Textbook
Additional Resources
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Presentation 1 50
Assignment 5 20
Attendance 2 10
Participation 20
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE 50
214
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production
of scientific knowledge.
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
X
3 Students actively use their media literacy skills through news gathering processes.
X
4
Student will gain necessary knowledge about the function and development of community organizations and institutions, such as family,
religion, education, science and technology. X
5
Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual
tools. X
6
Students will have the necessary skills necessary for the successful practice of public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as
selecting the right communication channels and reviewing and evaluating research results.
X
7
Students will be familiar and equipped with all elements of marketing communication; advertising, public relations, sales promotion, direct marketing and e-communication.
X
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.
X
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practice of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.
X
10
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
X
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of
communication professionals X
12 Students will be able to effectively engage in media research, planning and purchase.
X
13
Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a
case basis, and will gain the equipment about national and international political cultures.
X
215
14
Students will comprehend the importance and be aware of minding the benefit of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.
X
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 15 2 30
Hours for off-the-classroom study (Pre-study, practice) 10 5 50
Presentation 1 25 25
Assignment 5 2 10
Final examination 1 15 10
Total Work Load 125
Total Work Load / 25 (h) 5
ECTS Credit of the Course 5
216
COURSE INFORMATON
Course Title Code Semester L+P Hour Credits ECTS
Public Speaking PRP 483 2+2 3 5
Prerequisites -
Language of
Instruction Turkish
Course Level Bachelor's Degree
Course Type Elective
Course Coordinator
Instructors Prof.Dr.İlker Cenan BIÇAKÇI
Assistants
Goals
This course prepares students for effective speeches in formal and
informal situations. Its goal is to improve verbal and nonverbal
communication skills of the students via the visual materials and to
encourage them for ethical and intimate speech-making.
Content
Self-awareness and self-confidence,;basic elements of the interpersonal communication process;posture, voice, diction and other mechanics of speech,;use of audio-visual resources for the effective speech making.
Learning Outcomes
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1) Prepares and presents topic appropriate texts,
speeches, announcements and presentations using audio
visual tools.
5 1,2,3 A,B
2)Gains the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
2,5 1,2,3 A,B
3) Uses verbal and non verbal communication skills 2,5,12 1,2 A,B
4) Organizes and presents a variety of speeches (informative, persuasive, demonstrative,etc).
5 1,2 A,B
Teaching
Methods: 1: Lecture, 2: Question-Answer, 3: Practice
217
Assessment
Methods: A: Unprepared presentation(midterm) B:Prepared presentation(final)
COURSE CONTENT
Week Topics Study
Materials
1 Who am I? Intrapersonal Communication (corporal and spiritual self identity, positive and negative aspects of personality)
2
Who are you? Interpersonal Communication (awareness of
dissimilarities, importance of feedback, active listening and empathy)
3 Human Communication (attitudes and behaviors, persuasion)
4
Effective Communication. (body language and symbolic communication, verbal communication, public speaking and presentation skills)
5
Accent ,pronunciation,style
6
Diction, intonation and rhythm
7 Articulation, breath
8 Voice, conversation language
9 Presentation techniques (self-confidence, preparations for presentation topics)
10 Preparations for audience, preparations for environmental details
11 Presentation planning and writing,
12 Presentational aids, presentation notes(rehearsal and presentation)
13 Practices (unprepared presentation) (midterm)
14 Practices (unprepared presentation) (midterm)
RECOMMENDED SOURCES
Textbook
Additional Resources
ADAIR, John., Effective Communication, Babıali
Kültür
Yayıncılık,İstanbul,2003
218
BIÇAKÇI, İlker Communications and Public Relations,MediaCat Kitapları, İstanbul,2006
CÜCELOĞLU, Doğan., Human to human again,
Remzi Kitabevi, İstanbul, 1997
DEMİRAY, Uğur., General Communications,Pegem A
Yayıncılık
Ankara, 2007
ECO, Umberto, Semiotics Studies
Translator:Sema Rifat,
Düzlem Yayınları, İstanbul,
2000
KAĞITÇIBAŞI, Çiğdem., Nowadays Human and Human
Beings, Evrim
Yayınları , İstanbul, 2012
ÖZER, Kadir A., Skills of Miscommunication, Varlık Yayınları, İstanbul,
1996
TAYFUN,Recep., Effective Communication and Body Language Nobel
Yayın,Ankara,2010
219
YÜKSEL, Ahmet Haluk., Persuasive Communication, Anadolu
Üniversitesi Vakfı Yayınları,
Eskişehir, 1994
MATERIAL SHARING
Documents
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 100
Quizzes
Assignment
Total 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE 50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE 50
Total 100
COURSE CATEGORY Expertise/Field Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students will be aware of research methods and techniques, and will develop scientific and analytical thinking skills necessary in the production of scientific knowledge.
X
220
2
Students will gain the necessary outlook to understand and apply principles of communication and gain an advanced idea about communication theories and its general public discourse, group dynamics and elements of successful corporate communication.
x
3 Students actively use their media literacy skills through news gathering processes.
X
4
Student will gain necessary knowledge about the function and development of
community organizations and institutions, such as family, religion, education, science and technology.
x
5 Students will be able to prepare and present topic appropriate texts, speeches, announcements and presentations in English using audio visual tools.
x
6
Students will have the necessary skills necessary for the successful practice of
public relations, such as researching, defining objectives, identifying target audiences and appropriate messages, as well as selecting the right communication channels and reviewing and evaluating research results.
x
7
Students will be familiar and equipped with all elements of marketing
communication; advertising, public relations, sales promotion, direct marketing and e-communication.
8
Students will be able to evaluate brand management strategies both in Turkey and abroad, and will have gained the necessary knowledge for their application and will have the ability to analyze diverse campaigns.
9
Students will be aware and conscious about ethical rules and standards in the practice of public relations and will engage in the practive of the profession by adopting the principle of institutional and professional loyalty as a personal responsibility norm.
10
Students will be equipped to analyze political, economic and technological developments influential in the area of public relations and will be equipped to solve possible crises and create new strategies based on and parallel to new circumstances.
11
Students will be able to comprehend and discuss mass communication theories and their reflection as perceived within the activities of communication professionals
x
12 Students will be able to effectively engage in media research, planning and purchase.
13
Students will comprehend the theoretical and conceptual relations between public relations and politics and will be able to apply them on a case basis, and will gain the equipment about national and international political cultures.
14
Students will comprehend the importance and be aware of minding the benefit
of society as a whole as well as that of the corporation/institution while practicing public relations as a profession.
221
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course
hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Ödev
Final examination 1 10 10
Total Work Load 116
Total Work Load / 25 (h) 4,64
ECTS Credit of the Course 5
222
COURSES AND PROGRAM LEARNING OUTCOMES RELATIONCHIP
COURSE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11
PO12
PO13
PO14
Introduction to Communication
4 5 3 3 - - - - - - 4 - - -
Presentation Skills - 3 - - - 5 3 - - - 4 - - -
Introduction to Public Relations
4 5 3 2 4 5 5 - 1 4 3 -
2
5
Media History 5 5 3 5 - - - - 3 3 5 - 4 4
Practices and Case Studies in PR
4 4 4 4 5 5 5 - 5 5 - 4
4
3
Social Environment of Man
5 5 - 5 - - - - - - 5 -
-
-
Communication Theories
1 1 2 2 3 4 5 - - - - -
-
-
Creative Writing I - 4 4 4 - - - 4 - - 4 - - -
Integrated Marketing Communications
2 4 1 3 1 - 5 3 - - - -
-
-
Social Influence and Interpersonal Communication
4 3 - 4 2 1 1 1 2 4 5 1
5
5
Media Analyses 5 5 5 2 4 3 1 1 2 3 3 5 5 -
Creative Writing II - 5 - 3 3 - - - - - 4 - - -
Consumer Behaviour 2 4 1 3 1 - 5 3 - - - -
-
-
Online PR 4 4 4 4 - 5 5 5 5 4 4 5
4
4
Brand Management 5 4 5 5 5 4 4 5 4 4 - - - -
Communication Ethics 5 4 5 5 3 2 3 2 1 5 2 5 5 -
Strategic Communication Research
5 2 5 3 4 5 4 4 4 5 4 4 4 5
Corporate Public
Relations - 3 - - - 3 3 - 5 - -
-
-
5
Public Diplomacy and Public Opinion
5 5 5 5 - 5 - - 5 5 5 -
5
5
Health Communication 5 5 5 5 - 5 - - 5 4 4 - - 5
Global Communication - 3 - - - 3 3 - 5 - - -
-
5
Advanced Promotional Writing
4 4 4 4 2 4 4 4 4 - - -
4
-
Management of Strategies and Campaigns in PR
2 4 - - 4 4 - - 4 4 - -
3
3
Public Relations and Lobbying
- 2 - - - 3 - - 3 3 - -
5
3
Critical Approaches to PR
4 2 5 4 2 2 2 1 4 5 4 2
5
5
223
Media Planning for PR 4 5 5 4 5 5 4 4 4 4 4 5
4
3
Special Topics in PR 4 4 3 3 2 4 3 4 5 5 4 2
4
5
Political Campaign Management
5 5 5 5 - 5 - - 5 5 5 - 5 5
Advanced Studies in PR - 2 - - - 3 - - 3 3 - -
5
3
Graduation Project for Social Responsibility
- - - - - - - - - - - -
-
-
History of 20th
Century 4 - - 5 - - - - - 3 -
-
-
4
Communication
Practicum 3 2 4 4 1 5 5 5 5 5 5
5 3 4
Advanced
Communication
Practicum 3 2 4 4 1 5 5 5 5 5 5
5 3 4
Democracy in Global
Societies 5 5 5 3 3 4 1 1 2 5 5
1 2 5
Social Media and
Society 5 5 5 5 - - - - - - 2
2 - -
Social Innovation and
Social
Entrepreneurship 4 4 3 4 2 5 2 1 4 5 4
2 5 5
Gender and Media 3 - 3 4 4 - - - - - 3 2 - 5
Popular Culture and
Media 4 4 3 3 2 4 3 4 5 5 4
2
4
5
Media Antropology
5
5
5 5 5 1 1 1 2 3 5 5
5
5
Public Relations and
Advertisement in
Cinema 4 4 3 3 2 4 3 - 5 4 4
2
4
4
Crisis Management 5 2 5 3 4 5 4 4 4 5 4 4 4 5
History of Public
Relations 4 4 3 4 4 - - 4 2 3 2
-
5
2
Public Relations Lab - 3 3 4 4 5 4 5 5 5 4 5
4
5
Public Speaking 4 5 2 2 4 2 - - - - 2 -
-
-
224
Level of Qualification:
This department is subject to the first stage degree system having 240 AKTS credits in the field of the
public relations and publicity in higher education.
When the program is successfully completed and the program proficiencies are fulfilled, the
undergraduate degree in the field of public relations and publicity is obtained.
Admission Requirements:
The student who demands to register to the department is obliged to complete the processes
determined by the ÖSYM (SSPC) within the framework of the academic and legal legislation of the
university / to succeed in the examinations. A student who has started his/her education in a domestic
or foreign equivalent program can apply for undergraduate transfer. The admission of the students is
examined before the term starts by considering the conditions of each student and the degree to which
s/he applies, and is specially evaluated. More detailed information regarding the entrance to the
university is available in the Corporation Introduction Catalogue.
The students coming from abroad within the context of the student exchange programs approved by
the university and whose constraints are determined through an agreement can take the courses given
in English. If the student has the Turkish grammar proficiency, s/he can also register to any Turkish
course mentioned in the Course Plan.
Graduation Requirements:
There is not a special term-end examination or final examination period which is required to be held
at the end of the academic year or following the completion of the program to obtain the degree / to
complete the program. At the same time, at the end of every term, generally following just the end of
the term, there are two week term-end examinations. Also, the student is required to complete an
independent research project in any area of public relations or communication studies in the guidance
of a thesis advisor for graduation.
Employment Opportunities:
Our graduates have employment opportunities in areas such as public relations and/or advertisement
agencies; the publicity, information or public relation departments of public institutions and
corporations; the public relations, publicity, marketing or advertisement related units of private
enterprises; the publicity departments of media corporations; tourism; banking; and in many other
fields that can be added to these
225
Course Category List ECTS
Support Courses
Introduction to Law 4
Introduction to Psychology I 6
Economy 6
Scientific Research Methods 4
Free Elective 5
Free Elective 5
Area Elective 5
Area Elective 5
Area Elective 5
Area Elective 5
Total 50
Basic Vocational Courses
Introduction to Communication 5
Presentation Skills 5
Media History 5
Social Environment of Man 6
Communication Theories 5
Creative Writing I 5
Social Influence and Interpersonal Communication 6
Media Analyses 5
Creative Writing II 5
Communication Ethics 5
Total 52
Area of Specialization Courses
Introduction to Public Relations 8
Practices and Case Studies in PR 8
Integrated Marketing Communications 8
226
Consumer Behaviour 6
Online Pr 7
Brand Management 5
Strategic Communication Research 5
Corporate Public Relations 6
Public Diplomacy and Public Opinion 4
Health Communication 5
Global Communication 7
Advanced Promotional Writing 6
Management of Strategies and Campaigns in PR 7
Public Relations and Lobbying 7
Critical Approaches to PR 5
Media Planning for PR 6
Special Topics in PR 6
Advanced Studies in PR 7
Political Campaign Management 5
Social Responsibility Project for Graduation 9
Total 117
Human, Communication and Management Skills Courses
Turkish Language I 2
Humanities
Turkish Language II 2
History of Turkish Revolution I 2
History of Turkish Revolution II 2
Total 11
Total ETCS of All Courses 240
227
Percent Age Course Grade Grade Points
90-100 AA 4.00
85-89 BA 3.50
80-84 BB 3.00
75-79 CB 2.50
70-74 CC 2.00
60-69 DC 1.50
50-59 DD 1.00
49 and below F 0.00
Other Grades:
I: Incomplete is given to a student who provides supporting evidence through genuine and valid
documentation of illness or other reason which has prevented her/him form completing the necessary
course work. In such a case, within 15 days form the day of submitting the grades to the Registrar’s
Office, the student required complete the missing work and obtain a grade. Otherwise, the I grade will
automatically become an F
P: Pass is given to students who are successful in taking non-credit courses.
X: In Progress is used when the work of a student is a course extends past the time for reporting grades.
T: Transfer is given to courses accepted as equivalents in transfers form other universities.
W: Withdrawal is given if a student withdraws from a course after the add/drop period within the first
10 weeks after the semester starts, with the recommendation of her/his advisor and the permission
of the instructor concerned.
NC: Non-Credit is given to the students who are successful in non-credit courses.
ND: Non-Degree is given to an applicant who wishes to take graduate courses but does not wish to be
in a degree programme may request admission on a non-degree basis.
4.5. Overall Classification of the Qualification
Satisfactory 2.00-2.49 10
2.50-2.99 6
Honors 3.00-3.49 1
High Honors 3.50-4.00 1
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* Grade Point Averages: The student’s standing is calculated in the form of a GPA and CGPA, and
announced at the end of each semester by the Registrar’s Office. The total credit points for a course
are obtained by multiplying the grade point of the final grade by the credit hours. In order to obtain
the GPA for any given semester, the total credit points earned in
that semester are divided by the total credit hours. The CGPA is calculated by taking into account all
the courses taken by a student from the beginning of entrance to the University which are recognized
as valid by Department in which she/he is registered
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PROGRAM DIRECTOR
Head of Public Relations and Publicity Department
Assoc. Prof. Dr. Pelin Hürmeriç
Vice Dean Faculty of Communıcatıon
Dahili: 1838
ECTS COORDINATOR
Asst. Prof. Dr. Gözde Dalan Polat
Dahili: 1836
Adress:
Yeditepe Üniversitesi, 26 Ağustos Yerleşimi, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümü
İnönü Mah., Kayışdağı, 34755, ATAŞEHİR,
İSTANBUL, TÜRKİYE
Department Secretary:
E-mail: [email protected]
Phone: 0 216 578 00 00 (1646)
230
POLLS APPLIED TO STUDENTS